Well-known Apple analyst Ming-Chi Kuo said that Apple’s demand for iPhone 14 this year may be stronger than the already popular iPhone 13 series. He believes that this is mainly because the appearance of iPhone 14 has changed significantly, which will trigger panic buying by Chinese consumers. Chinese consumers attach great importance to the appearance of the iPhone.
iPhone 14 may be very popular because it will be the first mobile phone to adopt a true full screen. It adopts a pill screen design to obtain a higher screen-to-body ratio. In this way, this will be the second revision of Apple’s notch screen after so many years. , a major appearance change from previous iPhones.
For Chinese consumers, every time Apple drastically changes the appearance of the iPhone, it is highly sought after. The previous iPhone6 was the first large-screen iPhone, which pushed iPhone sales to a new sales record. iPhone11 Pro also triggered a round of sales. The small climax pushed iPhone sales back to more than 200 million units. In addition to lowering the price, its rear lens design change should also be one of the reasons.
The appearance change of iPhone has aroused the popularity of consumers, because it means that these consumers dare to pursue fashion, and it also means that they have strong spending power, because only rich people can afford the latest iPhone, which will make people buy the latest iPhone. Consumers who buy an iPhone gain psychological satisfaction, which creates a psychological advantage for consumers who use domestic mobile phones.
In fact, in addition to the change in appearance that may trigger the hot sales of iPhone 14, it is also because today’s iPhone is recognized by more and more consumers, and the iPhone is more economical, all of which are driving iPhone sales to higher and higher.
iPhone represents the most advanced level in the industry. The A-series processor is two years ahead of domestic mobile phones. The A-series processor is now the only processor in the ARM camp that uses self-developed cores. Other Android processors are assembled chips and all use ARM. The public version of the core has caused the performance of Android processors to lag behind Apple's.
The iPhone’s leading camera technology is increasingly recognized by consumers. Domestic mobile phones used to use scores from evaluation software such as DXOMARK to prove their better camera performance. However, from actual experience, the iPhone’s camera is better than that of domestic mobile phones.
iPhone has a higher value retention rate. iPhone is extremely popular in the second-hand market. iPhone 6 from 8 years ago can still be sold for more than 300 yuan. Domestic mobile phones from 6 years ago are basically unusable. Consumers sell old iPhones to second-hand In the market, you can buy a new iPhone with an additional two to three thousand yuan. In terms of economical use, the iPhone actually surpasses domestic mobile phones.
These factors are driving more consumers to buy iPhones. During the 618 period this year, the sales volume of one model iPhone13 was more than the combined sales of the next 19 domestic mobile phones, highlighting consumers’ high recognition of the iPhone. , so it’s not surprising that Ming-Chi Kuo believes that iPhone 14 is expected to hit a new sales high.
Domestic flagship mobile phones are not recognized by consumers because their prices are too high. Today’s domestic mobile phone prices have even surpassed the iPhone. However, domestic mobile phones with such expensive prices often suffer from quality problems. Recently, a domestic flagship mobile phone was accused of being IP68 rated. It is not waterproof and uses rubbish linear motors, rubbish speakers and other components, which has led to a decline in consumer trust in domestic mobile phones.
Consumers' pursuit of iPhone will force domestic mobile phones to rethink their pricing strategies and attitudes towards domestic consumers. Continuing the previous approach will only lead consumers to stay away from domestic mobile phones.
