July is hot, and the digital industry is once again in turmoil. The first to bear the brunt is the most popular new Xiaomi 12S series of Xiaomi and Leica strategic cooperation, and then the Huawei full scene conference; and similar to the iQOO 10 series, OnePlus The 10T series, new Red Magic gaming phones, and Motorola’s new flagship conference will also be released one after another.
According to incomplete statistics, throughout July, there were at least 20 new smartphone models ranging from entry-level products to high-end flagships. New products were released almost every day. It was definitely the most brutal month.
Since new products are coming, press conferences are essential. In addition to the products themselves, the "beautiful managers" who have been crazy about product managers in major brands in recent years are also worth a look. Today, Brother Kan will briefly take you to learn about the beautiful product managers of major mobile phone manufacturers, and they just fit together.
iQOO- Song Ziwei
is known as "Song Thigh" in the world. She is also the most popular beauty product manager in the entire mobile phone industry. She has a pair of long legs of the same style as celebrities. At the new product launch conference, Song Ziwei's long legs were also broadcast live. The barrage flooded the screen, and almost every time iQOO was released, it would occupy the hot search lists on major platforms; in 2020, at the iQOO 3 series launch conference, it quickly became famous with the sentence "It is responsible for stability, and I am responsible for shaking."
It is reported that Song Ziwei graduated from Applied Physics of Shanghai University School of Science. She once worked for Shanghai Huawei Technology Co., Ltd. as a secretarial worker. She later switched to iQOO and is currently the product manager of iQOO Neo. iQOO Song Ziwei should be the first product manager to achieve "trafficization" among mainstream brands. Song Ziwei successfully proved that an excellent and beautiful mobile phone product manager is still a very popular .
Xiaomi - Wei Siqi
Cici_Lao Wei, graduated from Central Academy of Fine Arts , a good-looking girl born in 1988. She loves fitness and sports, and is good at football and diving. She joined Xiaomi in 2013 and is responsible for the product page design of Xiaomi's official website. As well as the production of PPT for Xiaomi's press conference, the design team led by him is Xiaomi's youngest design team.
In 2018, Wei joined the Xiaomi CC team as a product manager and was responsible for product design; starting from December 2021, he will be responsible for Xiaomi digital series products in rotation.
Compared with Song Ziwei, Lao Wei's popularity on the Internet is actually not that high. More of the popularity comes from the products themselves, including the Xiaomi CC series and Xiaomi 12 series. The design rumors all come from Lao Wei. It should be noted that the Xiaomi CC series The Xiaomi Mi 12 series is also one of the few Xiaomi (excluding and Redmi ) products that are well received in terms of design. This should have a lot to do with Lao Wei's background in design.
Xiaomi - Hu Xinxin
To be precise, Hu Xinxin is the product manager of Xiaomi Civi. She joined the Xiaomi Civi mobile phone team in 2021 and witnessed the birth of Xiaomi's most beautiful mobile phone; in December, after Wei Siqi was promoted to Xiaomi digital series product manager, he succeeded Xiaomi Civi product manager. Speaking at the Xiaomi Civi 1S launch conference, this is also the first time that Hu Xinxin takes the stage to speak at the Xiaomi new phone launch conference.
It is reported that Hu Xinxin is a post-90s employee who has worked at Xiaomi for 5 years. She graduated from Beijing University of Posts and Telecommunications and can code and write programs. In 2017, she joined Xiaomi as an supervisor and initially worked as a front-line employee. I worked as a store clerk for 4 months and gained an in-depth understanding of the front-line business. I rotated in several departments and participated in the R&D and design of more than 20 products in total. I am not a vase as some netizens said, but a person with real talents, practical knowledge, and good looks. Sweet product manager.
OPPO-Wu Di
There is really little information about OPPO product manager Wu Di on the Internet. He first appeared at the OPPO K3 new product launch conference, then appeared at the OPPO Ace2 product launch conference, and later joined the OPPO Reno6 series product launch conference. It should be noted that Wu Di’s personal social platform is rarely updated. He is currently certified as an OPPO product manager and the social platform will be stopped at the end of February.
OPPO-Monica
Well, there is also a lack of relevant information about OPPO product manager Monica, even less than Wu Di. The recent issues of OPPO Reno series products were all released by Monica, but it can be clearly seen. Monica's business direction is more focused on ecological chain products such as headphones, smart watches, , etc., rather than mobile phone business.
vivo-Zhang Jiayao
also lacks relevant information. He is mainly responsible for the information of the vivo S series. He graduated from Xi’an University of Electronic Science and Technology and has released information such as vivo S5 and S6.
ZTE -Xu Kexin
ZTE Terminal Brand Manager & New Product Group Manager Xu Kexin graduated from School of Philosophy and Social Development of Shandong University and University of Sheffield, UK. He was born on May 23, 1995. The remaining information is unknown.
Red Devils - Yueyue
Different from other brands, Red Devils launched three products at one time, Red Devils brand manager Bing Qian, ecological product manager Xiaobai, and ecological marketing manager Yueyue. Officials called Bingqian and Yueyue "Sweet Cool" "Magical girl" and "post-00s long-legged beautiful girl", netizens hotly discussed "Other people born in 2000 have become managers, and I am still writing papers in school", "Others are managers, you Red Devils should be more ruthless and form a management team" .
The most cruel thing is that at the press conference, the Red Devils directly used 177 long-legged beauties wearing black silk JK clothes to attract netizens. Judging from the news from netizens at the time, the product manager launched by the Red Devils was most likely a college student (the news is not clear) Accurate, no way to verify), and there is no further news.
Meizu -Guo Taotao
Former Meizu UI designer Guo Taotao was born in 1990. He graduated from Beijing Normal University and is now the product manager of Meizu. The rest of the information is unknown.
Huawei - Wang Tingting
Many people think that iQOO is a brand with the marketing method of beauty manager, but what they don’t know is that as early as October 2016, when Huawei launched the new nova series for young people, Huawei’s senior product manager of consumer business Wang Tingting went on stage to give a speech, but Internet marketing was average at the time, so it didn't become popular.
As "Huawei's most beautiful product manager", there is also not much information about Wang Tingting.
Kan Ge Nao
To be honest, Kan Ge has no objection to the matter of beautiful product managers. After all, many product managers themselves have technical backgrounds and are remarkable in terms of products, but there are also many manufacturers who have launched so-called beauties. The product manager himself is just for marketing and wants to rely on beauty gimmicks to attract attention during the press conference.
On the Internet, there are many people who rely on beauty marketing, but if a company only earns attention through beautiful managers and no one pays attention to its products, then I am afraid it is putting the cart before the horse, and the mobile phone launch conference has turned into a beauty show. , it can only be a ridiculous thing, which may be an important reason why many netizens asked "Beautiful product managers really understand products?"
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