Following the launch of a 99,999 yuan 135-inch 2K resolution LED all-in-one machine during the 618 Festival, Leyard, the industry's leading small-pitch company, launched a "price war" for 100-inch Micro LED TVs at the end of June. On June 30, Leyard officially launched the "Black

After launching a 135-inch 2K resolution LED all-in-one machine for 99,999 yuan during the 618 holiday, the industry's leading small-pitch company Leyard launched a "price war" for 100-inch Micro LED TVs at the end of June.

html On June 30, Leyard officially launched the "Black Diamond" series of Micro LED TVs. The lowest price of this series of 4K Micro LED TV products over 100 inches exceeded 500,000 yuan for the first time, laying a solid foundation for Micro LED display technology to enter the TO C market.

According to Leyard's official introduction, the world's first black diamond Diamond series products apply Micro LED display technology. The products cover P0.9-P1.8, as well as Nin1 Micro LED display products below P1.0, covering 80% of indoors. Small spacing products.

This series of products adopts the most advanced Micro LED full flip-chip and packaging technology, which has high stability and reliability (solve the caterpillar problem). The contrast is increased by 3 times, the brightness is increased by 1.5 times, and the uniformity is better. Comprehensive technology and product advantages such as lower energy consumption and higher cost performance (close to the price of gold thread lamps).

Many friends who don’t know much about Micro LED TVs may be confused. Currently, the price of 100-inch 4K LCD TVs is less than 100,000, and even the price of Redmi 100-inch LCD TVs has dropped below 20,000. Why did Leyard's 100-inch Micro LED TV become news when it exceeded 500,000 yuan?

The reason is that in the past, similar 4K resolution Micro LED TVs over 100 inches in the industry were priced at over one million yuan. For example, Samsung ’s first batch of “sold out” 110-inch 4K Micro LED TVs during June 18 this year was priced as high as 1.05 million yuan. Samsung’s upcoming 89-inch 4K Micro LED TV may be priced around 500,000 yuan.

Therefore, although Leyard did not specify the size and price of the "Black Diamond" series of Micro LED TVs? But it is clearly over 100 inches, with 4K resolution, and the price is less than 500,000 yuan. This means that Leyard’s 4K Micro LED TV is half cheaper than Samsung’s same size, and will most likely be the same as Samsung’s 89-inch product. at the same level.

From this perspective, Leyard, as the absolute leading brand of small spacing in China, has the same industry status as Samsung in the Micro LED field, but its pricing is half of Samsung. This move, in the eyes of many industry insiders, will be a critical step in further establishing the scale of Micro LED TVs in the market. Contribute to the promotion and market education of Micro LED TVs. In particular, it helps to change the traditional "consumption impression" of the upper limit of color TV consumption size, and contributes to the development of the future demand market for color TVs.

However, industry experts and the founder of Baixing Home Network believe that although Leyard's 100-inch 4K Micro LED TV has a "huge price looseness" in pricing compared to Samsung and other brands. However, compared with 100-inch LCD or even 100-inch laser TV, its price is still "tens of times" higher. Such a huge price gap will put great "pressure" on its final direction in the home large-screen market.

At the same time, Leyard's own "brand background" is too professional and has too "cold" brand image. In the field of consumer home display, its brand awareness is as high as Hisense , TCL, Xiaomi, Skyworth and other household color TV giants. There is a certain "gap". Therefore, even if Leyard takes the lead in lowering the price of Micro LED TVs over 100 inches to less than 500,000 yuan, judging from the pricing of a single product, the price of Leyard Micro LED TVs is still high. It is expected that it will be difficult to truly sell in the short term. The household market has formed a huge advantage of scale.

Postscript: "Audiovisual Circle" believes that any high-end display technology needs to gradually mature, and the gradual landing of price is the most critical. This time, although the unit price of Leyard's 100-inch "Black Diamond" series Micro LED TV is still It is relatively high, but compared with similar products on the market, it is the first to "open the price barrier".This step is to show the industry that Leyard is determined to use this 100-inch Micro LED TV to test the home market. At the same time, it also hopes that this product can bring some market effects and stimulate and lead more brands. The price of Micro LED TVs will be further "explored", thereby truly pushing Micro LED TVs to a new level in the industry.