In July last year, Huawei followed the industry trend and launched its largest 98-inch smart screen V98. However, because its price was as high as 29,999 yuan, its market performance in the past more than a year since its launch has been relatively inferior to mainstream products

In July last year, Huawei followed the industry trend and launched its largest 98-inch smart screen V98. However, because of its high price of 29,999 yuan, its market performance has been relatively poor in the past more than a year since its launch. TCL, Xiaomi The strength of mainstream brands such as , and Hisense is not particularly "conspicuous".

However, although this 98-inch TV has not made much "ripples" in the market, in the face of the acceleration of the popularization of large screens in the current market, Huawei knows that if it wants to take the initiative in the market in the future, it must There's a place for "large format."

To this end, there is news that Huawei may launch a new 86-inch giant screen TV next week (July 4) to further maintain its market competitiveness in the 80+ giant screen TV market.

Currently, according to the industry’s well-known digital blogger @看山之哥, Huawei will launch a new smart screen product with model number HD86KEPA. The research and development code is Kepler. It is expected to be named Huawei Smart Screen S Pro 86. is manufactured by BOE , with a power consumption of 450W.

An industry insider believes that if the S Pro series is named, according to Huawei’s current positioning of smart screens, the SE series and S series will be low-end popular and mid-range practical. This will indicate that the pricing of this model may not be "too attractive." Because, according to Huawei Smart Screen S Pro, the 65-inch version is priced at 5,699 yuan, and the 75-inch version is priced at 7,999 yuan. According to this calculation, the price of 86 inches should be around 10,000 yuan.

If Huawei prices its new 86-inch giant screen TV over 10,000 yuan, this price is on the borderline of 5,000 yuan compared to the prices of many mainstream brands on the market. With a price exceeding RMB 10,000, Huawei is expected to face a lot of price pressure.

The above are all conjectures and predictions of industry insiders. Details such as specific pricing and parameter indicators are expected to be officially announced around July, and we will wait and see by then.