The global TV sales in 2020 will be released. The TOP3 are Samsung , LG, and TCL. The fourth is Hisense, of which Samsung 48.5 million units, close to the sum of LG (26.1 million) and TCL (24.3 million). And Xiaomi squeezed out Sony with 12.6 million units, becoming the fifth place, and surpassed 50% in one fell swoop! Sony's total TV sales in 2020 will be 8.8 million units.
Global TV sales data, from Aowei.com
Domestically, millet ranked first in China's TV sales for 2 consecutive years, with 9 million units shipped. The second place is Skyworth and the third place is Hisense about 7 million units. TCL is the fourth place with 6 million units, followed by Haier, Changhong and Konka. It can be seen that millet TV has already taken the second place with about 2 million units of Skyworth.
Chinese market TV sales data, from Luotu Technology
Why is the increase of Xiaomi TV so fast? The author analyzes 4 reasons:
1. Cost-effectiveness: Xiaomi's magic weapon to win. Some people in the industry claim that it is more famous than Xiaomi, has a higher price than Xiaomi, and is more cost-effective than Xiaomi, and its brand value and channels are inferior to Xiaomi. The price of the same size is not comparable to Xiaomi, and the size of the same price is not comparable to Xiaomi. Of course, the so-called price-performance ratio is not simply a low price. In 2020, Xiaomi will launch a master series TV, which is 9999 yuan for 82 inches, priced at 12999 for 65 inches OLED, and even 49999 transparent TV. The price is not low, but it is still the ultimate. Cost-effective. One of the reasons for the growth is to maintain the price-performance ratio, from the low-end to the high-end layout.
Xiaomi TV ranks first in domestic shipments
2. Xiaomi’s overseas sales are growing rapidly: As can be seen from the previous data,The domestic sales volume is 9 million units, and the global sales volume is 12.6 million units. The current overseas sales account for nearly 30%, which is due to the increase in the shipments of Xiaomi TVs in the Indian market (the same as mobile phones). With the expansion of the overseas market of Xiaomi TV, the proportion will further increase.
Xiaomi India factory
3. Dual-brand strategy: Redmi After independence, Xiaomi officially launched a dual-brand strategy in 2020. Redmi maintains the ultimate price-performance ratio, and Xiaomi explores high-end and mobile phones. It has been a success, but have you noticed on TV? In 2021, the online market share of Redmi TV will reach 5.2%, an increase of 4.53%. It is foreseeable that Xiaomi's mid- and low-end TVs will be transferred to Redmi, while Xiaomi will focus on hitting the high-end market, and total sales will further increase.
2021 TV sales rankings
4. Intelligence: prices can be competitive, sales models can be imitated, and rivals continue, but Xiaomi is getting stronger, because intelligence is Xiaomi’s unparalleled advantage . In-depth layout of AIoT , with TV as the smart home hub, Xiaomi has a huge advantage, the built-in Xiaoai classmate of the TV, far-field AI voice technology allows users to get rid of the shackles of the remote control, play TV content at will, and control Various smart homes. This advantage may be difficult for traditional TV manufacturers to catch up for a while.
MIUI FOR TV
Of course, Xiaomi TV is also facing the same pressure from mobile phones. Huawei, OPPO, and OnePlus have entered the market. The momentum of newcomers is not small. Do you think Xiaomi will continue to make progress or follow the footsteps of mobile phones. ?
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