Beginning in 2012, independent brands have fought a beautiful "turnaround" with the upsurge of SUVs. In particular, the strength of self-owned brand SUV products has improved significantly, and the gap with joint venture brand SUVs is getting smaller and smaller.
Local SUVs such as Haval H6, Changan CS75, Geely Boyue, etc., relying on their advantages in size, price, and configuration, as well as the ever-increasing recognition of consumers, already have the ability to wrestle with mainstream joint venture SUVs.
Joint venture downward, autonomous upward. While many joint venture brands are further expanding the Chinese auto market, self-owned brands, which are gradually gaining a foothold at RMB 100,000 to RMB 150,000, are seeking brand improvement through the launch of higher-end products. This includes the Chang'an UNI-K that will be tested for the first time in 2021 of "Uncle Zhong's Road".
Since the launch of the UNI-T that has stunning the industry, Changan's gravity sequence has been highly anticipated by consumers and the market. The UNI-K launched this time is not only a higher-end mid-to-large SUV, but also a weapon for the joint venture brand "Liangjian".
I am not afraid of controversy, I am afraid of nothing
Following the UNI-T, the launch of Changan UNI-K has caused more people to become entangled.
"Should I choose a mediocre joint venture SUV, or the UNI-K with the label of future technology?"
The design of Changan UNI-K is one of the best among large SUVs. resolution. Continuing the bold design style of the concept car, UNI-K is full of sense of science and technology, breaking through the traditional borderless air intake grille, the headlight group with a height similar to that of the Star Warship, and the daytime with the trident shape of the Starship wing. Driving lights, the charm of future technology can be seen with the naked eye.
The side of the car body is a demonstration of the Changan designer's skill in controlling this design language. The design of the V-surface slightly inclined surface gives the side of UNI-K a flowing beauty, while the hidden door handle design gives an exclusive sense of ceremony every time you get on the car.
Especially looking at the side of UNI-K from the rear 45°, you can catch a glimpse of the breathtaking beauty of UNI-K.
The original aerospace vehicle imprint spoiler is one of UNI-K’s iconic designs.Although the one-piece through-type taillights are not uncommon at the moment, the UNI-K's exquisite sense is very full, with the short front overhang, long wheelbase coupe style, and a total of four exhausts on both sides of the rear, 21 inches of the same level. With the largest wheel hub, UNI-K can be said to have swept away the past consumers' impression of being well-formed and square in the medium and large SUVs.
When evaluating the styling design of a car, everyone tends to follow the idea of "radish and greens, each has its own love". Most people agree that the appearance is a part of different opinions. However, UNI-K directly "turns the table", with a very technological and elegant design, it is not willing to be the so-called "radish and green vegetables".
“Design is the best translator for a brand.” At present, automotive products are being redefined by intelligence, and young Chinese consumers also have a strong preference for the sense of technology and “high value” of automobiles. Whether it is the previous UNI-T or today's UNI-K, the "future technology mass producer" will be the key to Changan Automobile's unique product label, finding a differentiated positioning, and reshaping its own brand uniqueness.
Let Pioneer Black Technology understand us better
After concretizing technological aesthetics at the appearance level, the inner part of UNI-K becomes the key to success or failure.
"The new technological wisdom and aesthetics pursued by Changan Design is not only reflected in the appearance, but also in the pursuit of high quality inside."
Since getting on the car, UNI-K has refreshed our understanding of a car time and time again. know. With the help of automatic face swiping function, UNI-K will actively identify the identity of the car owner. Based on the memory function, the seat and rearview mirror can be adjusted to the owner's exclusive position, and the vehicle can even be started by brushing the face.
In Changan Automobile's view, gesture communication is a human instinct. It has natural advantages in many functional manipulations, which can minimize the cost of cognitive and visual communication and effectively supplement the deficiencies of other interactive methods. UNI-K adopts the cockpit global gesture interaction, which can easily recognize the gestures of the front and rear occupants, realize navigation, camera and multimedia control functions, and bring extremely convenient human-vehicle interaction.
In addition,Human-vehicle interaction has become the most attractive part of this test drive. UNI-K adopts the design concept of "never leave the road" and "integrated cockpit", and adopts the new 3+1 smart quad screen design, a new generation of HMI information interaction Mode, leading AR enhancement to achieve full-screen instrument navigation, bringing users a brand-new driving experience.
Among them, UNI-K integrates the industry-leading iFlyfish OS3.0 voice interaction system of the University of Science and Technology, which can realize multiple rounds of dialogue, context recognition, and cross-scene recognition, helping drivers and passengers to achieve voice control of all functions on the interface. In addition, Xiaoan's smart function also comes with a semantic self-learning function. For those that cannot be fully understood, it actively enters the human-like voice interaction mode, initiates multiple rounds of dialogue and learns the results, so that the more the voice is used, the smarter it becomes.
In other words, UNI-K is more like opening a door to the future life, where everyone can find the answer to smart technology life.
is the spoiler and the breaker
Where is the next stop for the medium and large SUV? For a long time, it has been roughly defined as seven-seater and household, but the appearance of Guandao and UNI-K has expanded the imagination of this market segment. The arrival of
UNI-K has brought a storm that can stir up the market structure.
UNI-K currently adopts a five-seater design. The 2890mm wheelbase not only provides a more spacious and comfortable super-large space, but also the flat trunk makes it unnecessary to tangle. In addition, the front and rear zero-gravity seats wrapped in NAPPA top-quality materials ensure the comfort of every passenger on the car. The rear seats can be adjusted in two angles of 29° and 34°, with a 1.31㎡ panoramic sunroof. Let you in the car perceive the taste of freedom.
For a big guy with a length of more than 4 meters and a weight of 1.9 tons, ample power is also necessary. UNI-K rejects the "small horse-drawn cart". The whole series is equipped with a new generation of Blue Whale 2.0T + Aisin 8AT gold powertrain, with Atkinson and Otto cycle dual-cycle, and low-inertia dual-scroll turbocharger. Its maximum horsepower is 233Ps, maximum power is 171kW/5500rpm, and maximum torque is 390N.m/1900-3300rpm.
In actual driving, the power performance of UNI-K in normal mode is already quite brisk, and the engine power output is very linear. Facing the downhill road conditions on complex mountain roads in Chongqing, this set of Blue Whale 2.0T + Aisin 8AT power combination can also guarantee the power response that comes with the pedal, the gearbox shift action is relatively slight, and the power connection is very consistent and smooth.
After switching to the sport mode, this big guy changed from the previous lazy and gentle, stepped on the accelerator deeply, and the gearbox downshifted simply and sharply. As the speed rose, he could feel that the abundant power reserve was continuously released, and the floor It can also bring a certain sense of pushing back when fueled, and provide a good driving passion.
is matched with a solid and stable chassis with sufficient body support to ensure that the UNI-K will not tilt significantly when cornering at high speed. The tough suspension can also fully filter road bumps. , To ensure the comfortable experience of the rear passengers. In addition to the fact that the entire car has 26 acoustic materials used to improve NVH performance, UNI-K also guarantees a very good cabin quietness, and the passenger friendliness is directly full.
It can be said that while UNI-K has a distinctive and unique product temperament, it is not inferior to the same level of joint venture SUV at the software and hardware level. As a "spoiler", it has sufficient confidence to face Guandao, Qijun, Angkewei and other medium and large SUV joint venture models. At the same time, it is also a "breaker", once again refreshing the value benchmark of its own brands at the same level, making Chinese consumers admire, "The original medium and large SUVs are not those static choices." Cars are the threshold to test whether a car company has the ability to build cars. Today, medium and large SUVs that need to balance handling, comfort and safety have become the focus of testing manufacturers' R&D and manufacturing capabilities.
At this point, the UNI-K, which does not adhere to tradition, is fully balanced, and achieves generational leadership with a unique concept, is enough to break the wrist with the same-level joint venture SUV, making them feel anxious. At the same time, its appearance will further expand the price range of the Changan Automobile brand, and win more users' recognition for its many models through the image of high-end models.
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