In 2020, domestically produced Tesla swept China's new energy market like a tsunami, selling 145,000 new cars, which is one-third of Tesla’s global sales, and Tesla has repeatedly adjusted its prices in China. The subsidized price of the domestic Model 3 has dropped to the 250,000 range. Many consumers who could not afford Tesla can become Tesla owners. This is also Tesla’s strategic plan. In fact, at the beginning of its establishment, Tesla did not want to be Mercedes-Benz, BMW, Audi, but rather Become a car company such as Toyota, Honda, and GM, and follow the people-friendly route.
Although the previous models were all high-end models, they were actually aimed at expanding the market and promoting the brand. Now brand promotion and market development have been completed, and all channels are sinking, brands are sinking, prices are sinking, The three sinking is Tesla's current key task, especially after the completion of the construction of a wholly-owned factory in China.
In fact, luxury brands are not as profitable as popular civilian brands, but civilian models cannot improve brand image. The two contradict each other. However, after the same brand has both luxury models and economic models, you are invincible. This is the consensus of the automotive industry and the direction of many brands' efforts. Volkswagen at the time was a typical example. It launched the luxury sedan Phaeton and luxury SUV Touareg. Although they did not succeed in the end, these two models also greatly enhanced the brand image of Volkswagen. Moreover, the volume of models also protects its own profits.
Now it is rumored that Tesla will build a special model for China (they are rumored to be named Model 2). The biggest highlight of this model is the price of about 160,000. This price is definitely a price for Tesla. Explosive models, and the price is cheaper than Model 3, so sales will rise to a higher level. In the future, Tesla's product line will continue to be refined. There will be new special models Model 2 and Model 3 within 300,000 and Model S, Model Y, and Model X for more than 300,000. However, some industry leaders said that a comprehensive product line can make Tesla harvest "leeks" more efficient.
Next, let’s talk about the related information of Model 2. At present, Model 2 will be designed by China Design Center and produced by Tesla Shanghai Super Factory. This car is positioned as a compact car. It is a hatchback sedan or a crossover SUV, because no specific parameters have been exposed yet. The new car is built on the Model 3 platform. It can also be regarded as a hatchback version of the Model 3. Generally speaking, it will be more economical and the estimated price is 16 Around ten thousand yuan.
At present, Tesla’s internal EIA process has begun. It is estimated that it will not be long before the first batch of models will be tested on the road. It is expected to be unveiled in the second half of this year. It is most likely to be exposed at the Guangzhou Auto Show. The car will be designed by Chinese designers and tuned for the working class. The power will not be too strong and the space will not be too much. The battery life is estimated to be between 350-450 kilometers, thereby reducing prices and costs for more consumers to buy.
Summary: In fact, the cheap Tesla is good news for Chinese consumers, but for old car owners, it has been cut a wave of leeks, followed by this for Chinese new energy car companies. This car is like a catfish in the pool. Domestic models have to improve their strength to avoid being eliminated. This can also stimulate the progress of domestic cars, especially new forces in car-making. (Reported by Jia Haoyang of UTV)
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