three-cylinder engine has a series of criticisms such as jitter, loud noise and unstable quality, so that many models with three-cylinder engines on the market are not as good as four-cylinder engines and models. For example, the 2 Series Touring version introduced by BMW in the early years. Due to technical limitations, the jitter of the three-cylinder engine seemed to be an unsolvable "problem" at the time, so that the BMW 2 Series Touring was finally reported to be discontinued with triple-digit sales. . And the Buick Hideo , which is in full swing in the compact class, has also experienced a significant decline in sales due to the three-cylinder engine. After the four-cylinder engine is used, sales can rebound.
Although the audience of the three-cylinder engine is not high from the market feedback, the three-cylinder engine survives in the market with the economic advantage of small displacement, and many small-displacement models on the market still focus on the "three-cylinder" economy Advantage. Speaking of this, you can’t help but think of a question. Are many models with three-cylinder engines on the market really that unbearable? In other words, is it the fault of the car or the culprit of the three-cylinder engine? For this reason, Maimaijun found so few models with three-cylinder engines for everyone. The cumulative sales of
from January to November is 118,857 units, which is 8.77% year-on-year. Among the sales in November, sales reached 14,000 units. It can be seen that the sales of the Cruze in the compact category is not bad, but the current Cruze has a four-cylinder version in addition to the three-cylinder version. According to the above figure, among the sales in the past three months, the 1.5T four-cylinder engine version of Cruze has reached over 10,000 sales, accounting for most of its sales.
(data from Sohu production and sales database)
What’s interesting is that the sales of 1.0T displacement engine models in the past three months were only locked in three digits. Compared with the 1.3T engine version, there is still room for improvement. From the engine data, the Cruze 1.0T engine has a maximum output of 125 horsepower and a peak torque of 170 N·m. In contrast, the 1.3T engine + 48V light hybrid The system’s powertrain has a maximum output of 163 horsepower and a performance of 230 N·m is better than the 1.5L engine from the book data. From the performance of this data, consumers are more inclined to choose four-cylinder engines for the same model, and this is one of the reasons why Cruze can maintain monthly sales of more than 10,000 in compact models.
manufacturers are not without efforts to promote the three-cylinder models. Take Guangzhou as an example. At present, in terms of terminal prices, the manual version of 1.0T models is priced at 89,900 yuan, and the discount for naked cars is around 30,000, meaning 60,000 A joint-venture compact model can be purchased from left to right. The discount for the 1.3T version is around 2.5, and the starting price of 117,900 for the 1.3T version plus the discount can also bring the naked car price into the 100,000 level.
can be said that Cruze is much smarter in the competitive market. The four-cylinder version of the model seeks to ensure the strategy, and the three-cylinder version of the model uses pricing and preferential sales policies to stimulate consumption. Even though the three-cylinder is not popular, the Cruze still has a four-cylinder engine backing it up.
Buick Hideo has performed well in the competitive market due to its durable, economical and practical characteristics. It rarely ranks among the sales of compact cars. However, the Buick Weilang , which came from the same school, has a certain gap in sales with Yinglang.
In fact, Buick Veron is positioned one level higher than Buick Hideo. This can be seen from the configuration information of the two models. The current model is sold with LEDs as standard. Headlights, rear exhaust vents, CarPlay/CarLife, touch LCD screen and many other configurations, among which these configurations are not available for high-end models of Yinglang. In addition, Buick Weilang guide price 15.29-17.79The guide price of Buick Hideo is also higher than that of Buick Hideo.
Buick Weilang currently has a discount of about 50,000 yuan for naked cars in the market, so it is not uncommon for the market to lower the price and configure the misalignment of the level of competition. But even so, Buick Weilang's performance in the market is still not among the top sales. Why? Before car companies were keen on launching three-cylinder engines, Buick Veron was also equipped with a 1.5L four-cylinder engine under General Motors. The previous generation Buick Veron also maintained monthly sales of over 10,000. In November 2017, The sales volume in January 2018 exceeded 20,000 and doubled. At present, all current Weilang models are equipped with three-cylinder engines as standard, and have launched two sets of 1.0T and 1.3T powertrains. In the past January-November, the cumulative sales of 1.3T models were 6,965 and the cumulative sales of 1.0T models were 4,059. Table times.
summed up Buick Weilang's performance in one sentence: the whole series is equipped with three cylinders, but the configuration is better than the same level, the discount rate is large enough, and the cost performance is high enough. Although the flow rate of the three-cylinder engine is poor, Buick Weilang can further expand its product competitiveness through configuration performance and pricing concessions in the competition at the same level.
The new Dongfeng Fengshen Yixuan GS comes from the first SUV model under the Dongfeng Fengshen global modular platform. The new car is positioned as a compact SUV model. Since its launch in July 2020, the monthly sales of Yixuan GS have remained between 1-2 thousand. But even if Yixuan GS still provides three-cylinder and four-cylinder powertrains in terms of power distribution, there is still room for improvement in sales performance compared with competing models of the same level.
(data from Sohu production and sales database)
Maimai Jun believes that the sales performance of Dongfeng Fengshen Yixuan GS is inseparable from the influence of brand factors. Looking at the product matrix of its model products, in the proportion of brand sales in November, Dongfeng A7 It accounts for 52.49%, and Yixuan GS is close to the second, accounting for 28.67%. Among them, the sales volume of Dongfeng Fengshen AX7 in November was 2,777 units. From this kind of data, it can be shown from the side that Dongfeng Fengshen's market share has a certain gap compared with other brands in terms of brand premium ability and market reputation.
Back to the end market, the guide price of Yixuan GS is 7.49-10.89 million, of which the guide price of two three-cylinder models is 74,900 and 81,900, although the price of less than 100,000 is not high. But for consumers, is it really cost-effective to start a domestic brand three-cylinder model for less than 100,000? The three-cylinder Buick Weilang mentioned above can also land at this price through substantial discounts. It can be seen that in addition to the "three-cylinder" factor, the impact of brand competitiveness is also what consumers care about.
The above three models are the three models equipped with three-cylinder engines that I bought for you. For now, it can be guessed from the sales performance that consumers are still on the sidelines of the three-cylinder engine. Although the "three-cylinder" technology has become more and more mature today, in the field of "three-cylinder", many three-cylinder engines use balance shaft, dual mass flywheel, non-circular VVT and other technologies to solve the jitter of three-cylinder engines. problem. But after all, the quality of a car must be guaranteed. In other words, what consumers care about is when a durable three-cylinder model will arrive
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