On December 7, Great Wall Motors released the latest sales data. In November, Great Wall Motors sold 145,240 vehicles, 26% year-on-year and 7% month-on-month increase. From January to November, the total sales volume of Great Wall Motors was 961,489. In detail, the sales of Haval brand hit an annual high, with monthly sales exceeding 100,000; monthly sales of Euler brand exceeded 10,000 for the first time; WEY brand continued to grow steadily; and Great Wall pickup sales exceeded 20,000 for 7 consecutive months.
From the perspective of product structure, the third-generation Haval H6 is a well-deserved mainstay of sales, with sales of 55,001 units, becoming the cumulative sales champion of SUVs for 90 months. With the continuous development of the third-generation Haval H6 terminal market, sales still have a relatively large room for growth.
According to the information obtained by Che Wenyi's visit to dealers, the main reason for the lack of power for the third-generation Haval H6 in the previous two months is that the current car is not sufficient, but the situation has been alleviated.
Haval Big Dog sold 8,555 vehicles in November, which is very eye-catching. More important than sales volume, Haval Big Dog took the lead in opening up a more segmented market in urban SUVs, that is, the concept of 3/4-scale cars, which is quite forward-looking.
As the 2.0T + four-wheel drive + rear differential lock model approaches the market, the product line of Haval Dog will be further enriched, and greater achievements in market segments will become a reality.
Haval F7 is not old, with a sales volume of 12,087 in November. The terminal is selling points with balanced product power and cost-effectiveness, coupled with Haval's brand power, and it performs well. The Haval M6 is facing a replacement, and Great Wall has not released specific data, and sales should not be particularly ideal.
The good news is that Haval's first love is coming. The market performance of the first love from the lemon platform and the positioning of the first car for young people is expected. According to the pre-sale price, the first love entry model is in the range of 80,000 yuan It has been confirmed that the price is really good.
Great Wall Pickup continues to make a fortune. In November, 22610 vehicles were sold in November, and the sales exceeded 20,000 vehicles for seven consecutive months. The cumulative sales from January to November were 203,365 vehicles, a year-on-year increase of 53%. It is worth mentioning that the Great Wall Cannon sold 12,080 units in November, and its sales exceeded 10,000 for 7 consecutive months.
At present, Great Wall pickup has a market share of nearly 50%. This kind of absolute advantage in market segments has never been owned by any Chinese brand. In fact, after Great Wall Motors launched high-end pickup trucks, many Chinese brands, including Changan, Geely, and Foton, have strengthened their high-end pickup products, but with little success.
Euler sold more than 10,000 vehicles per month for the first time, and the Euler Black Cat sold 9463 vehicles exclusively. It is foreseeable that the launch of the Euler Cat with better appearance and performance this month will become another force driving sales.
Euler brand positioning is very easy to use-as consumers mature in the awareness of electric vehicles, Euler high-quality + urban commuter positioning products will become more and more popular. The brand performance of
WEY is quite satisfactory, but we still have to praise the steady growth of sales. VV6 is still the backbone of sales, with VV5 and VV7 as supplements. But the tank 300 will be launched soon, so the sales of the WEY brand in December will have a relatively large increase.
WEY in 2020 is a stable word, and 2021 will be the new year of WEY brand products. As for the huge changes that WEY will have in 2021, it will be clear at the fourth anniversary of the WEY brand at the end of the month.
writes at the back: Affected by the new crown epidemic, Great Wall Motor lowered its 2020 sales target from 1.11 million to 1.02 million in the first quarter. Judging from the current trend, completing the 1.02 million sales target is within easy reach, and completing the established sales target of 1.11 million before the downward adjustment will also be a high probability event.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-