November sales increased by 10.3%, Dongfeng Nissan’s price-for-volume strategy was successful

A few days ago, Dongfeng Nissan announced its sales data for November. Under the background of the substantial profitability of all models, Dongfeng Nissan delivered a fairly good market data. In November, Dongfeng Nissan’s terminal sales reached 126,600 units, a year-on-year increase. An increase of 10.3%; cumulative sales from January to November have exceeded the one million mark, and the 2020 full-year sales target has been completed ahead of schedule. From the perspective of

models, the Sylphy series is still the absolute trump card. In November, it delivered an exaggerated performance of more than 60,000 (65,000). This is also the seventh consecutive domestic passenger car sales champion for this model. In the current terminal market, the discounts of the 14th-generation new Sylphy + Classic Sylphy are quite substantial, with a maximum cash discount of 15,000 yuan.

Sylphy, picture source: Dongfeng Nissan's official website

Qijun and Qashqai two SUV models are the other two main sales forces of Dongfeng Nissan. The sales of Qijun in November were 17,900 units, an increase of 3.6% year-on-year; the sales of Qashqai in November were 17,300 units, a slight decrease of 1.8% year-on-year. Due to the delay in upgrading, Qijun and Qashqai have become rare models in the mainstream SUV camp that are still equipped with self-priming engines. However, it is precisely because the two models are close to the end of the product life cycle, the discounts currently available in the terminal market are relatively large. The terminal discount of Qijun is close to 40,000, and Qashqai can generally get a cash discount of about 30,000 yuan.

Qijun, picture source: Dongfeng Nissan's official website

Qashqai, picture source: Dongfeng Nissan's official website

In addition to the three major models, the new Teana also performed well in November, with a total of 13,600 units sold, an increase of 32.1% year-on-year. It is also the recent November sales result of Teana models. At present, Teana also has a cash discount of close to 30,000 yuan in the terminal market.

Teana, picture source: Dongfeng Nissan's official website

The above four models are Dongfeng Nissan's November sales of over 10,000 models. In addition, Jinke, Loulan, Tuda and other SUV models are definitely not high in sales, but another car The performance of the Tiida model was remarkable. In November, the terminal sales exceeded 7,000 (7283), a year-on-year increase of 13.2%.