Global car reliability survey, Chinese car companies are wiped out, Mazda surpasses Toyota to become number one

If you want to prioritize Toyota and Mazda, most people will choose Toyota first and Mazda second.

However, recently, the US "Consumer Report" released a survey, Mazda beat Toyota to win the top spot.

It can be seen that the subjects covered by this survey include 26 auto brands. Japanese automakers performed the best overall, and Chinese automakers were wiped out. At the same time, this is the first time a Toyota brand has failed to rank first in the list in 15 years.

So, where is Mazda that surpassed Toyota this time?

data show that Mazda Corporation (Mazda) was founded in 1920, more than ten years before Toyota. After a hundred years of development, it is now a well-known multinational automobile manufacturer in Japan and also a Fortune Global 500 company.

Regardless of whether it is from sales or product types, Mazda cannot be compared with Japanese car giants such as Toyota, Honda, and Nissan. Nevertheless, Mazda has existed in the cracks of giants for a hundred years with its own charm.

In fiscal 2019, Mazda achieved global revenue of 3,430.3 billion yen (approximately RMB 216.2 billion), profit of 43.6 billion yen (approximately RMB 2.7 billion), and sales of 1.598 million vehicles.

Regardless of the decline in Mazda's performance in recent years, and the future development. In terms of the current achievements, it is indeed a Japanese car giant.

Time goes back to more than a hundred years ago. Matsuda Shigejiro returned to his hometown of Hiroshima and joined Toyo Cork Industry, which was later renamed Toyo Industry, the predecessor of Mazda. At the beginning of

, Toyo Kogyo started mainly as a cork manufacturing industry. In the subsequent development, the company did not directly enter the automobile industry, but entered the three-wheel truck manufacturing industry. There are two main reasons for

to choose this direction. First, there was a great demand for automobile-based transportation in Japan at that time. Second, the four-wheeled vehicles in Japan were expensive at that time and ordinary people could not afford it.

And three-wheeled trucks can not only meet the market's demand for transportation, but the technical threshold is not high, and the price is much cheaper than cars. The market prospect is great.

is in fact the same. After the introduction of three-wheeled trucks, Toyo Kogyo was able to develop rapidly. It was not until the early 1960s that Toyo Kogyo officially entered the automotive industry.

It should be noted that when Toyo Kogyo entered the automotive industry, it was not a blank in terms of technology, but already had a wealth of three-wheeled truck manufacturing experience and accumulated many technologies related to the automotive industry.

After this, Mazda launched a series of passenger cars, vans, trucks and other brands, and quickly completed its iterative development towards a modern automobile enterprise.

Throughout the development history of Mazda, it is the rotary engine that really made its reputation. Nowadays, the mainstream automobile engine is a reciprocating piston internal combustion engine, but the rotary engine has given Mazda a different style. The

rotary engine was not invented by Mazda, but it has achieved mass production, not only in applications, but also in the field of racing. Mazda racing car shines, successfully established its popularity, and is known to more and more consumers around the world. The increase in brand awareness of

has greatly boosted Mazda’s sales, and has gradually become the world’s leading auto manufacturer.

In the history of Mazda's development, rotary engines have played an important role. Although Mazda's engine is now used in the automotive field, the brand image of the company's main driving pleasure has not disappeared. Instead, it has been further strengthened in the subsequent development.

Driving fun, this differentiated play is one of the important reasons why Mazda has been able to continue to develop under the attack of giants such as Toyota and Honda. At the same time, it is also an important factor in surpassing Toyota in the reliability survey of Consumer Reports this year and becoming the first.

Of course, Mazda's performance decline in recent years is also an indisputable fact. In the future, how to rapidly rise in the new energy automobile industry and reverse the decline under the pressure of rivals such as Toyota and Honda is an urgent issue for Mazda.