Author|Ohno Editor|Route Agency
Although, with the rapid growth of per capita income, the marathon has developed vigorously and rapidly in China in recent years, and the number of participants has increased year by year, and even the number of entries has been difficult. Requested situation.
At the same time, various brands participating in the event sponsorship are also emerging in endlessly. In particular, facing the consumer wave of younger users and sporting products, auto brands are chasing after me and rushing to participate in sponsoring this popular sports project with a considerable exposure and a positive and healthy concept.
However, as a challenge to the limit of human physical fitness, the number of people participating in the competition is still a path few people take compared to the domestic population of one billion. Especially in 2020, under the continued influence of the new crown epidemic, city marathons around the world have been suspended or postponed. The 2020 Shanghai Marathon that can still be held as scheduled is even more precious and rare.
is the marathon, which is a hard and courageous "road that few people walk", which reminds people of the "road that few people walk" I read before. This is a best-selling psychology book about self-discipline, love and religion, and a person's worldview. The core topic is how a person becomes mature and reaches a higher self-realm. In terms of how to find the true self, through the mysterious phenomenon of love, continuously expand the boundaries of oneself and realize self-improvement, it is undoubtedly the same as the marathon.
So, why is Volvo Cars the car brand participating in sponsoring the 25th Shanghai Marathon? Why is the Volvo XC40 RECHRGE that advocates "non-stop running, non-stop power", the only timekeeping car that leads the domestic platinum standard event?
As an ordinary runner who has run for 20 years, raced for 7 years, and completed more than 20 races, I have found answers that may be close to the facts from the following two dimensions.
Although thousands of people run together, a marathon is still an extreme sport in which a person is aware of the life process and life experience alone. It is the freedom to experience continuous growth and maturity in self-discipline: First, you must learn to face loneliness, self-discipline and love Only then will you feel true freedom; then, you must also learn how to dance with others and embrace responsibility to have greater freedom.
Self-discipline and love will make freedom
First of all, loneliness The 42.195km full marathon schedule of
is in fact a process of constantly facing and perceiving the passing away, just like we have to face the constant loss of time, space, vitality and the life itself of traveling companions.
During a seemingly long journey, but after all, it is only a white horse crossing the gap. The first thing you have to do is to face all kinds of external influences and internal temptations, and get rid of all kinds of greed, aversion, and delusion in your heart. No matter whether others are running fast or slow, your own condition is good or bad, you must try to keep your pace. In addition, we have to face all kinds of accidents that may occur. Plan A, Plan B...and even Plan G (plan give up) that decisively abandons the game before the game.
This kind of lonely state of "Thousands of people are going to go" is regarded by many as a high degree of self-discipline of marathon runners. So, what is the basis of this self-discipline?
In the book "The Road Fewer People Walk", Dr. Scott Parker believes that the basis of self-discipline is a recognition of self-worth. He also wrote: “Self-discipline allows us to endure the pain caused by problems, and ultimately solve the problem”, “Why are we willing to bear the pain of life through self-discipline? Because there is a power that pushes us, and this power is Love.”
’s recognition of love and self-worth is embodied in every marathon runner. It is the firm desire and steadfast action to complete challenges even if they endure tremendous physical and mental pain and hardship. Reflected in Volvo, a car maker originating from the Nordic land, it is the "people-centered" car-making philosophy that has been clarified since the establishment of the brand in 1927, which is a high degree of safety, health, and environmental protection for people inside and outside the car. Attach importance and commitment, and continue to practice the unique luxury values of "safety is luxury", "health is luxury", and "environmental protection is luxury".
Just as, in the article "Advocating a "healthy outlook" for forward-looking cars, Volvo's investment in an anchor for the luxury car market", the routing agency once wrote, "Looking at the entire automobile industry horizontally, it is not like many other brands. That way, only pay close attention to sales, growth, annualThe appearance of trends such as lightening, or just focusing on the over-configuration and redundancy of the so-called cutting-edge technologies such as human-computer interaction and autonomous driving. Volvo's continuous work in the field of safety and health, and continuous output of innovative technologies and positive values, It is not only a demonstration of the industry, a reminder and reminder, but also the warmth and kindness of a Nordic luxury car brand. "Z1z
This year, the 25-year-old is not easy to go to Malaysia. The joint efforts of many people are behind it. The reason why Volvo, which respects people, was able to join hands for the first time and contributed to the scheduled launch of the horse. It is precisely this high degree of consistency between humanistic care and life protection. It is also what Dr. Parker said, the self-discipline based on the recognition of self-unique value is to constantly expand self-boundary and realize even when facing problems and suffering Self-improvement love.
embrace responsibility to have freedom
Then, let's talk about the resonance and inspiration of dancing with others on the marathon track.
In addition to the runners having to complete the 42.195km course alone, the marathon is also a way of walking side by side. Experience, in certain stages running along the road, there will always be someone who has the same pace or similar rhythm as you, who can let you walk side by side, in the same interests and similar hobbies, appreciate each other, touch each other, and encourage each other.
Like all other sports, the process of practicing a marathon is also a process of marathon sharpening and adjusting you. The special thing is that it allows you to eliminate external temptations and internal distracting thoughts, and use mindfulness to perceive the present and long-term dialectical meaning. At the same time , Let you learn to maintain a rare but valuable balance between the self-discipline and freedom of the individual, the enthusiasm and responsibility of group resonance.
As Dr. Parker said, a person’s responsibility is often related to the freedom he has Z1z
If we say that under the epidemic this year, it is every runner’s responsibility for the Shanghai Marathon to take the initiative to complete the race safely, rationally and healthily. Then, as the pioneer of electrification, Volvo has rich experience in car building The support of accumulation and mature system architecture, especially the well-known safety performance, undoubtedly makes it bear the responsibility for the future of the new four modernizations of the automobile. It is the active assumption of these responsibilities that every runner on and off the track Mature, confident and free performance, including of course the Volvo XC40 RECHARGE, which leads the track.
is a racing car, XC40 RECHARGE is agile, purely electric and environmentally friendly. The full-time four-wheel drive dual-motor drive form allows power The output reaches 408 horsepower, the peak torque is 660Nm, the acceleration from 100 kilometers is only 4.9 seconds, the NEDC cruising range is 420 kilometers, and it has almost 10 full-horse endurance capabilities; in the 150kW DC fast charge mode, the power is only charged from 0 to 80%. It takes 40 minutes, and can be charged at any time by one-button power-on, and can always be fully charged. The first pure electric product launched by
was just officially unveiled in Jiading, Shanghai on November 2, 2020. Volvo Asia Pacific The motor laboratory of the R&D center is also Volvo Car’s first motor laboratory outside of Gothenburg, Sweden; it is an advanced test system based on the next-generation scalable module architecture SPA2 to further optimize the overall energy consumption of the motor and transmission system of Volvo’s new models And performance Balanced performance between. The achievement of this higher-dimensional balance ability is exactly the same as the marathon's tempering of people mentioned above.
At the Guangzhou Auto Show that ended a few days ago, Volvo XC40 RECHARGE has announced the price of 357,000 yuan, and opened a new direct sales model with powerful musician Hua Chenyu, looking forward to running into natural, fashionable and environmentally friendly pure electric cars with more young people The new world of life.
Conclusion:
If life, life and career can be regarded as a marathon, then, borrowing from the perspective of Scott Parker's psychology, we can see that every mature "runner" probably has This kind of face:
in a growth journey doomed to be difficult, they choose to bravely face loneliness, so as to discover the unique and sustainable natural self; in accident, they will inevitably meet side by side. Among them, they will also choose to continuously expand and connect with the wider world and others.
Participating in a marathon can always give people a perspective of others.Look at yourself as a "stranger" and an interactive relationship with others. There is a line to describe this kind of observation and insight-"One day, I hope I can blow you like a spring breeze without expectation, but I can always find surprises and surprises in you."
, Expand to every runner and devotee inside and outside the marathon track, then it would be more appropriate to describe them in Tagore's verse: let my love / surround you like sunshine / and give you / glorious freedom.
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To better connect people, cars and life.
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