With the rapid development of the domestic economy, the quality of life of the people is getting higher and higher, and many families have also put car purchase on the agenda. For most ordinary consumers, it is undoubtedly the best choice to buy a compact family sedan that saves worry and effort. On the one hand, it can meet the basic travel needs; on the other hand, it will not cause too much pressure on itself. As the largest compact car in the domestic auto market, the fierce competition is self-evident. Major mainstream auto companies have set their sights on this sector in order to seek a larger market share.
From the perspective of sales, there is a Japanese-branded model that has occupied the top sales list of its class all year round, and that is Nissan's Sylphy. In October of this year, the monthly sales volume of Nissan Sylphy nationwide was 56,201 units, which was close to the second-ranked LaVida by nearly 15,000 units (LaVida sales volume was 40,984 units). This also made many consumers sigh: "What magic power does Sylphy have to achieve such an outstanding sales performance?" I'm afraid this problem needs to be analyzed from multiple dimensions, but a car can be recognized by the market, and its excellent product strength is closely related.
In August of this year, the 2021 Nissan Sylphy was officially launched. The new car launched a total of 4 configuration models, the price range is 119,0-14,300 yuan. As a minor facelift of the year, the appearance of the new car is basically the same as that of the current model, and adjustments are mainly made to the configuration. Next, let's take a look at the changes in this new car.
In terms of appearance, the new Sylphy still adopts Nissan's family-oriented design language, but there is one thing to say that the new Sylphy will look much younger than the old model. The front face is equipped with the iconic V-shaped air intake grille, and the area of the center grid is further increased to enhance the sporty feeling of the vehicle. The headlights on both sides of the front of the car are very sharp, making the front face sharp and more aggressive. The side of the car body uses a segmented waistline design, with five-spoke wheels, to enhance the sporty feeling of the whole vehicle. In the interior part of
, the new car basically uses the current model design to create a comfortable home atmosphere. The central control is equipped with a large-size floating LCD screen and integrates Nissan's latest Nissan Connect super-intelligence system, which can bring users a more technological driving experience. In the center console area, the new car simplifies some physical buttons, making its space further optimized. The three-spoke multifunctional steering wheel, with the flat-bottomed design, looks very fashionable and dynamic. In terms of power, the new car continues to be equipped with a 1.6L all-aluminum inline four-cylinder naturally aspirated engine model HR16 with a maximum power of 99kW (135Ps) and a peak torque of 159N.m. The transmission system is matched with a CVT continuously variable transmission and meets the National VI emission standards.
Summary: Whether it is the appearance design of the model or the upgrade of the car system, it can be seen that the 14th generation Sylphy is throwing an "olive branch" to young consumers. Consumers’ basic demands for family cars include not only satisfying daily travel, but also a “comfortable and technological” driving experience. After all, the current main consumer force has been replaced by the post-80s and post-90s. Sylphy's facelift is more like iterating according to consumers' preferences, which may also be an important factor in its popularity.
This article comes from the author of Autohome and does not represent the viewpoint of Autohome.
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