car logo is the most intuitive embodiment of the brand culture of a car company. Every car company hopes to be different when designing the car logo. The car logo should have a good meaning and make it unforgettable. A good car logo can strengthen the consumer group's impression of this car company, and it can also increase their goodwill. Many domestic car companies are constantly moving forward on the road to change the car logo.
BYD, as a well-known domestic brand, has changed its car logo several times, each time achieving a different effect. BYD’s first car logo has a relatively simple shape. The red circle has three English letters BYD written in it. Back then, this car logo was criticized by countless netizens. Many people think that BYD’s car logo is very similar to the Kia logo , No creativity at all. After
received complaints from everyone, BYD made up his mind to change the car logo, and the second model was also complained. BYD’s second car logo is a blue and white car logo with several English letters BYD in the middle. Unexpectedly, this car logo was thought to imitate BMW, and BYD's second car logo did not receive much praise, and even affected BYD's sales.
After hearing the complaints from netizens, BYD quickly switched to the third car. The three logos are simpler. The silver frame has three English letters BYD. This logo is nothing short of success. No one said the car logo was ugly. It didn't take long for BYD to find a former designer of Rolls-Royce to design a more personalized Dynasty series car logo. The new car logo was launched and won unanimous praise.
The dynasty logo designed by BYD this time is very creative, which invisibly promotes Chinese traditional culture. Each unique logo makes BYD more recognizable. Xiao Zhang believes that BYD’s last car logo change was very successful. The unique car logo reflects the profoundness of Chinese culture and deepens consumers’ impression of BYD’s car logo. Do you think this time the car logo was a success?
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