In recent years, domestic brands have set off a trend of brand change. Domestic brands are willing to change the car brand in order to show consumers a new look. BYD’s previous car logos are often complained of too low value. Since BYD hired new designers, BYD’s car logos have been well received and sales have also seen unprecedented growth. Excellent car companies leave consumers with a perfect first impression because of the high-end and atmospheric car labels.
In addition to domestic brands who like to change car logos, several well-known brands in the world are also quietly changing car logos. If BYD's replacement of the car logo is to take a unique route and change people's inherent prejudice, and BAIC's replacement of the car logo is to cater to consumers' feelings, then the BMW logo replacement is a brand new breakthrough. As a world-renowned luxury car brand, BMW no longer needs to use the car logo to increase its influence. It is a strategy for BMW to change the car logo.
It is well known that BMW’s blue sky and white clouds logo is very classic. It has been in service for 19 years and left a deep impression in people’s minds. After BMW changed its logo in 1923, the logo was in the shape of blue sky and white clouds, and only fine-tuned details were made. Unexpectedly, a new BMW car in 2020 is equipped with a brand-new car logo. Everyone is dumbfounded to see the new car logo.
In 2020, BMW launched a new car i4. This new car is equipped with a brand new BMW logo. This is the seventh time that BMW has changed the logo in its 107-year history. BMW was founded in 1913 and used to be an aircraft engine manufacturer. After halfway building the car, the name of the car company was changed, and even the car logo was changed. The blue sky and white cloud logo that BMW still uses today symbolizes BMW's dream of conquering the blue sky.
BMW's new car logo is only used on high-end models above BMW 5 Series, and low-end models are still equipped with the previous old car logo. Many car owners regretted seeing the new BMW logo. Mr. Wang said that he spent more than 1 million to buy a BMW 7 series, but he did not expect that he bought this car early, because it did not carry the new car logo, it was not up to grade at all. BMW's new car logo can distinguish between BMW's high-end series and low-end series. If you knew this, it would be better to buy a car later.
Although the external media continues to criticize the new BMW logo, BMW’s dual-standard strategy is still very smart. High-end models use new car logos and traditional models use old car logos, which can better distinguish the BMW car series. Some vanity-loving consumers may spend hundreds of thousands more on a more high-end model for the new car label, which invisibly promotes BMW's sales. What do you think of this new car label?
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