Accelerating from a big automobile country to a powerful automobile country, after decades of extraordinary journey, China's automobile industry has reached a new historical starting point.
"Build a modern industrial system, insist on focusing economic development on the real economy, promote new industrialization, and accelerate the construction of a manufacturing power, a quality power, an aerospace power, a transportation power, a network power, and a digital China." The report of the 20th National Congress of the Communist Party of China made key arrangements for the high-quality development of China's , and proposed that the manufacturing industry should achieve intelligent upgrading and green transformation.
The construction of a manufacturing power cannot be separated from the construction of an automobile power.
As the "jewel" in the crown of modern industry, automobile manufacturing strength is an important symbol of a country's manufacturing strength. Especially in the process of deep integration of advanced manufacturing technology and new generation information technology , the high-quality development of China's manufacturing industry is facing transformation and upgrading with intelligent manufacturing as the main direction, and the automobile industry is one of the main battlefields for the implementation of intelligent manufacturing.
In response to the country’s call for high-quality development and intelligent manufacturing transformation, the BMW Group has comprehensively promoted the high-quality development of the Shenyang production base through the future-oriented iFACTORY production strategy. Focusing on lean, green, and digitalization, BMW iFACTORY production strategy is also highly consistent with China's industrial upgrading strategy of high-quality development, green development , and innovation-driven .
"As a customer-centric company, we are committed to producing products of excellent quality to meet the needs of Chinese consumers, and a high-quality manufacturing system is the prerequisite for manufacturing high-quality products. Since its establishment in 2003, BMW Brilliance has always adhered to high-quality development, built an industry-leading intelligent manufacturing production base in Shenyang, and will continue to be committed to leading the industrial upgrading and green transformation of the Chinese automobile industry." said Dr. Dai Hexuan, president and CEO of BMW Brilliance .
Since entering China 20 years ago, BMW has continued to innovate and fulfill its commitment to the Chinese market. With the implementation of the BMW iFACTORY production strategy, a master plan for future automobile production, a blueprint for the high-quality development of BMW and the Chinese automobile industry has emerged.
Lean , green, digital
Promoting the transformation and upgrading of the automobile manufacturing industry
In recent years, the Chinese automobile market is undergoing earth-shaking changes. On the one hand, the wave of electrification and digitalization is sweeping across the automotive industry. As the center of innovation, Chinese consumers have higher demand for smart electric vehicles; at the same time, with the rapid development of China's economy, the income level of Chinese residents has increased significantly, and the consumer demand for luxury cars continues to increase; in addition, under China's carbon peak and carbon neutrality "3060" goals, low-carbon travel has also been placed in an unprecedentedly important position.
Facing the future of high-quality development of China's automobile industry, BMW has planned a clear route from multiple fields.
As a benchmark enterprise in the field of global automobile manufacturing technology and operations, the BMW Group has proposed a new standard for production network - BMW iFACTORY. Its core concepts of lean, green and digital represent BMW's production strategic vision, demonstrate BMW's leadership and innovation strength in the field of automobile production, and strongly support the upgrading of China's manufacturing industry and the development of the automobile industry.
Among them, lean, i.e. efficiency, precision and high flexibility, as well as the ability to integrate different drive technologies and vehicle architectures into production, have become key factors to achieve a successful transformation; "green" is through more advanced technology, less resource consumption and circular economy model is used for production. The BMW Group's goal is to reduce the carbon emissions of bicycles in the production process by 80% by 2030 compared with 2019; "digitalization" means using data science and artificial intelligence in production, and integrating the real world and the virtual world in planning and development.
In the future, all BMW factories around the world will follow the iFACTORY standard, and the large-scale upgrade project of the Shenyang production base (Lida Factory) opened in June this year is the latest example of BMW iFACTORY. BMW's first pure electric mid-size sports sedan, the new BMW i3, has officially been put into production here.
Driven by "lean", the production efficiency, production flexibility and accuracy of BMW's Rida factory have been significantly improved. The Comprehensive Measurement Center (CMP) located in the Rida factory is an example of "lean" in the iFACTORY strategy. This is BMW's first technical center in the world that integrates all measurement analysis and solution optimization, bringing together quality data, advanced equipment and quality experts from different technical fields for in-depth testing, analysis and rapid problem solving. This analysis center is equipped with a high-tech geometric optical measurement system (GOM), which for the first time in the world combines the two functions of body-in-white testing and vehicle measurement into one to ensure that the products delivered to customers have better quality.
At the same time, the sustainable development of and is one of the cornerstones of the BMW Group's corporate strategy, and it is also another direction for the coordinated development of BMW and the Chinese environment. Through its advanced and green production network, the BMW Group is accelerating its electrification strategy and fully supporting China’s “3060” goals of carbon peaking and carbon neutrality. BMW firmly believes that luxury and sustainability are inseparable.
BMW's Shenyang production base produces cars in a sustainable manner and currently uses 100% renewable electricity. It has solar panels covering an area of 290,000 square meters and has an annual power generation of 60,000 MWh. It can reduce nearly 45,000 tons of carbon dioxide emissions every year, which is equivalent to planting about 4.5 million trees. The new Rida factory has established a combined heat and power system (CHP) using natural gas, and the innovative intelligent energy management system (IOC) can monitor energy and resource consumption at the factory level, facility level, process level and equipment level in real time, and optimize it through in-depth analysis of artificial intelligence.
As the first BMW Group factory to be planned and simulated completely in a virtual environment from the beginning, the Rida factory integrates all the "digital" elements of the iFACTORY strategy and has become a benchmark for intelligent manufacturing in the industry.
The body shop of the Lida factory uses the Industrial Internet of Things (IIoT) to connect every product, every process and every employee to achieve high-quality and efficient digital production. The widespread use of artificial intelligence, data analysis and algorithms has transformed decision-making from "experience-driven" to "data-driven". In the paint shop, the AI artificial intelligence computer vision system is responsible for taking photos and analyzing the painted surface of each vehicle, and can take 100,000 photos in 100 seconds. Through machine learning, the system is like having a "golden eye" and can increasingly intelligently identify small flaws in the paint surface to ensure that the components and painted body are flawless.
Through the future-oriented iFACTORY production strategy, BMW, which adheres to its "home in China", is sparing no effort to promote the high-quality development of the Shenyang production base and use advanced intelligent manufacturing concepts and production systems to help China accelerate its transformation into an automotive power.
The quality control system of the full value chain
has become a benchmark for intelligent manufacturing
It is not just about promoting the upgrading and transformation of production bases. In BMW's view, a high-quality management system is the prerequisite for high-quality production and manufacturing of high-quality products, and the quality control system of the full value chain runs through BMW's entire product life cycle and service processes, forming a unique advantage in integrating R&D, procurement, and production.
"Through the iFACTORY production strategy, we are committed to developing our employees' 'quality first' philosophy and targeted quality work - all based on real-time vehicle data analysis and direct customer feedback. In order to achieve the highest customer satisfaction, we ensure that our products have the best quality through the joint efforts of R&D, procurement/supplier management, production departments and partners." said Mr. Kun Shuo, Senior Vice President of Technology and Production at BMW Brilliance.
During the research and development process, BMW strictly controlled the quality. The R&D center in Shenyang has more than 70 test benches. Before mass production begins, more than 100 inspection experiments involving emissions, safety, and NEV testing will be completed to ensure product quality and safety through testing and inspection that strictly conforms to standards.
During the production process, R&D, procurement, and production work together to unify standards, make efficient decisions, and quickly solve problems. Once a potential quality risk is detected during the production process of a vehicle, the vehicle quality control department will quickly join forces with R&D, procurement and other departments to implement preventive control. At the same time, the scope of control will be determined based on the risk assessment to ensure that unqualified parts or vehicles will not continue to be put into production or arrive at dealers. Subsequently, the vehicle quality department will carry out "quality traceability" at the production site and suppliers. Once the problem is resolved, control will be lifted as soon as possible. Through preventive measures such as this, the quality control process in the production process is continuously optimized, and potential quality risks are minimized.
The new BMW i3, which was successfully put into production at BMW’s Shenyang production base, is the best embodiment of BMW’s local R&D and production capabilities.
BMW has set up rigorous tests at all levels from battery cells to complete vehicles. The BMW Brilliance R&D Center covers 128 mechanical tests and 994 software function tests. Through tests and inspections that strictly comply with standards, the quality and safety of products are ensured. Thanks to forward-looking manufacturing concepts and advanced production systems, BMW can continue to meet Chinese customers' pursuit of high taste, high standards, and high quality, and guarantee the high quality of every BMW i3.
As BMW's first luxury pure electric mid-size sports sedan, the new BMW i3 provides as many as twenty high-value standard configurations, setting a well-deserved benchmark with comprehensive and powerful product strength.
Customer-centered quality control is BMW’s overall high-quality development strategy. Through the continuous collection, regular sorting, analysis and improvement of internal and external after-sales quality-related information and customer feedback, BMW has formed a unique closed-loop feedback mechanism of R&D-manufacturing-repair-improvement design, which has effectively promoted the improvement of product and after-sales service quality.
is not only the continuous pursuit of intelligent manufacturing and the pursuit of product quality, but "people-oriented" has always been the starting point for BMW's high-quality development. Empowering factories with advanced technology, BMW allows everyone to get strong support from smart devices and networks, free themselves from repetitive and tedious work, and shift to innovative work such as analysis, innovation and problem solving, thereby achieving higher quality production and creation.
Twenty years have passed, and BMW and the Chinese automobile market have resonated and achieved mutual success. In the new development stage of the next decade, from the implementation of advanced manufacturing concepts to driving the transformation and upgrading of China's intelligent automobile manufacturing and helping to build a strong automobile country, BMW, which fulfills its "home in China" commitment, is writing a more exciting chapter.
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