When we are about to enter 2023, everyone is surprised to find: the MPV market is on fire!
However, in the domestic mid-to-high-end MPV market, the Buick MPV family still firmly controls half of the country. It is no exaggeration to say that there are only two types of MPVs in China, one is Buick MPV, and the other is others.
So, why can Buick’s MPV family single-handedly set the Chinese MPV market on fire? Why has Buick been able to dominate the Chinese MPV market for twenty years? In fact, the answer is very simple. It is because Buick understands the Chinese MPV market and its users. As for the story behind the word "understand", we have to talk about it carefully.
The name originated from the wilderness. Buick single-handedly created a new car species
In the 1990s, the Chinese automobile market was in a period of rapid development. At that time, family cars had not actually become mainstream. Official cars and business cars dominate the entire passenger car market. However, at that time, there were not many choices for government and business vehicles. They were basically off-road vehicles, , and sedans. They did not seem to be very versatile in formal occasions.
However, in 1999, with the domestic production of a model named Buick GL8, the model structure of the business market began to quietly change.
"Like a big bread, but bigger, more luxurious, and more comfortable." The emergence of Buick GL8 introduced everyone to the new species of MPV.
At the same time, with the high practicality and flexibility brought by the seven-seat layout, coupled with the more luxurious interior environment of the cabin, Buick GL8 has quickly become a popular model in the business market. In particular, the luxurious second-row independent seats allow Buick GL8 to be at home in business receptions, business travel and other scenarios.
The era is constantly developing, and user needs are constantly changing. In order to make the product more sustainable in the market, Buick's MPV also needs to be rooted in the continuous evolution and segmentation of the market, so as to build a stronger and more dynamic competitive performance.
Step-by-step adjustments and optimizations help GL8 reach new heights
Why can Buick GL8, or Buick's MPV family, dominate this market?
Some people say that this guy has enough space and the cabin is luxurious enough. It is true that these obvious product advantages have allowed Buick's MPV family to achieve extremely high sales. But behind this, we see Buick MPV's in-depth insight into the entire consumer market.
Take the GL8 family as an example. This MPV family that once focused on business has been undergoing continuous transformation in recent years.
At present, the GL8 family is divided into three major sections, namely GL8 land-based business class, GL8 ES Luzun and GL8 Avia.
is equivalent to the pure business MPV definition in the past, and now the GL8 family has become more diversified.
In the GL8 family, Buick uses large space as the foundation to achieve a true business-friendly IKEA.
"Business-friendly" needless to say, every model in the GL8 family has good "business skills". The spacious and comfortable "Business Class" and "First Class" level sofas in the second row, coupled with the optimization of interior design and materials, allow GL8 to continue to be active in the business market.
In addition, due to the influence of policies and changes in the car-using environment in recent years, more and more families have begun to choose large-sized seven-seat MPVs out of considerations of comfort and practicality, and the Buick GL8 family has also responded quickly and made product-level adjustments to meet household needs.
For example, for users with elderly people or people with mobility impairments, Buick GL8 land-based business class has launched a welfare version. The second row of seats in the car can be electrically controlled to make it easier for people with mobility impairments to get in and out of the car.
Among the GL8 ES Lu Zun models, two and Yue models have also been launched, using non-fully enclosed seats and independent armrests to make it easier to install child safety seats and convenient for the elderly and children to get in and out of the car, fully considering family users.
In addition, the current Buick GL8 family has also carried out all-round optimization in details for various travel scenarios of family users.
For example, in order to provide families with richer entertainment functions, the eConnect network technology equipped on Buick GL8 can not only provide drivers with diversified network functions such as online navigation, online music, and mobile screen projection. At the same time, with the help of rich online audiobook functions, it can also tell stories and storytelling for the elderly and children on the road, further improving the entertainment experience in scenarios such as family outings.
It should be mentioned that Buick also provides a small table design in the back row of the GL8 ES Lu Zun. During long-distance travel, this can be used as a children's entertainment table, a school desk or even a dining table. For home travel, it truly takes care of every detail.
In fact, it can be seen that the Buick GL8 family has been evolving and evolving for more than 20 years. Initially, this was an MPV model focused on business. Now, with the advancement of design, details and related configurations, Buick GL8 has become an MPV of IKEA and can gain the favor of more consumers. This is also one of the secrets of the "eternal youth" of the Buick MPV family.
After 20 years of accumulation, Buick will redefine the luxury MPV market.
The emergence of the first-generation Buick GL8 has officially entered the era of MPV in the Chinese automobile market. After 20 years of accumulation, it can be said that Buick has gained considerable experience in the MPV market. Therefore, Buick, standing in 2022, chose to face the future and create a "new definer" of luxury MPV, and this car is the Buick Century that has just landed.
If you are a slightly older car fan, you will definitely have memories of the Buick New Century.
, a high-end car born in the 1990s, has the same positioning as BBA back then. Now, Buick CENTURY, as a new ultra-luxury MPV, has completed Buick's "Promise of the Century" in the high-end field.
From a product perspective, Buick Century can almost be described as luxurious.
It achieves the seamless combination of traditional luxury and modern technology. Taking the four-seater version as an example, it provides dual 8155 chips, which are very rare in the industry. It provides computing power for the control of seats, doors and windows, air conditioners, speakers, starry sky ceilings, smart curtain walls and other functions, thereby bringing a smoother control experience and satisfying the needs of high-end users for control feel.
In order to take this experience one step further, Buick Century CENTURY has also made full optimizations for details.
, for example, has a smart curtain wall system between its front and rear seats. When the screen is raised with one click, there is a physical separation between the front and rear spaces of Buick Century, which not only ensures the privacy of rear passengers, but the 32-inch screen also supports multiple methods of intelligent screen projection, which can project information from mobile phones, tablets, and computers, making it easy to conduct an online meeting or plan communication meeting.
In addition, the luxurious quality of these details such as graphene heating technology at the neck and footrests, 18-point zoned finger massage function, genuine leather and suede coverings, and wool carpets imported from Australia, truly widens the gap between Buick Century and other luxury MPVs.
Gulfstream in the sky and Century on land, Buick Century CENTURY has successfully helped the Buick MPV family enter a higher-end market with its strong luxury quality. After the Buick Century was launched, the market expectations of this car far exceeded the expectations of SAIC-GM Buick. It can be said that it has truly achieved success.
Conclusion:
In 2022, the domestic high-end MPV market has officially entered an era of blowout. At present, whether it is the joint-venture brand Toyota Sienna and Kia Real , or the independent camp’s Lantu Dreamer and Jikrypton 009, they all hope to impact the status of the Buick MPV family. However, with the continuous optimization of Buick GL8 and the strong appeal of Buick CENTURY, the "MPV blowout" trend has come to an abrupt end. Buick MPV, which has been the dominant model for 20 years, will most likely continue to be the dominant model in the next 20 years.
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