If many consumers choose pure electric models in recent years and prefer new luxury car-making forces, then starting from 2022, traditional luxury brands will accelerate their entry into the new energy field, which may once again deflect the direction of consumer choice.
In the field of luxury brands, FAW Audi can be regarded as one of the brands most interested in new energy. It is understood that FAW Audi is currently in the second stage of electrification of all vehicle contact points, that is, through the "all in e-tron" brand strategic layout and guided by the brand electrification strategy, it will promote the overall business system to upgrade to electrification.
As a carefully crafted blockbuster product in the process of electrification promotion, FAW Audi will launch the Audi Q4 etron in 2022. From the perspective of FAW Audi, Q4 e-tron is not only a milestone in its electric development process, but also the carrier of its full-user touchpoints and full-lifecycle pure electric travel ecological service system. So as the first luxury pure electric SUV on the MEB platform, what is the strength of Q4 e-tron?
The first Audi car on the MEB platform
From the positioning point of view, the Q4 e-tron is a pure electric compact SUV. The core requirements are decent space, moderate performance, and long battery life. In short, it is to meet user needs to the greatest extent and provide more pragmatic functions. In order to ensure that these needs are met, Audi decided to use the mature and reliable MEB platform to build the Q4 e-tron, making it one of the few forward-looking R&D models in the luxury electric vehicle market of its class. The
platform architecture represents a long-term strategic plan for car companies. However, due to the current market base of fuel vehicles, most of the early pure electric models were not born on a platform specifically developed for electric vehicles. Therefore, many consumers will think that these products are not truly pure electric vehicles. However, the Q4 etron built on the MEB platform first got rid of such "embarrassment" and showed its "100% electric" identity.
It is understood that a major feature of the MEB pure electric platform is modularity, so it has a great advantage in space compared with oil-electric models. Data shows that the length, width and height of the Q4 e-tron are 4588mm, 1865mm, and 1626mm respectively. It can be said to have the dimensions of an A-class car, the trunk space of a B-class car, and the cockpit space of a C-class car.
It is worth noting that the battery pack of the Q4 e-tron is placed flatly under the passenger cabin, which can minimize the impact of the battery pack on the seating space in the car. There is no central passage in the rear row, and the flat rear floor allows three people to sit in the rear row at the same time. It will be more comfortable, which improves the riding experience in the rear row.
In addition, the MEB platform makes the Q4 e-tron's reliable security one of its strengths. It is understood that the Audi Q4 e-tron adopts the MEB platform lightweight design body to fully ensure the structural strength while reducing the weight of the vehicle. At the same time, thanks to the large area of high-strength thermoformed parts used in the MEB platform body, the design of the front frame fully considers the safety protection of the passenger compartment and pedestrians in the event of a collision.
At the same time, the MEB platform also makes Q4 etron smarter. Based on the MEB platform, Q4 e-tron adopts the E3 electronic and electrical architecture. Compared with the traditional automotive electronic architecture that uses distributed control and , the new E3 architecture is upgraded to an integrated architecture. It integrates dozens of control units into domain controllers, which greatly improves the intelligence of the electronic control system and provides good support for assisted driving technology.
In addition, the Q4 e-tron's E3 electronic and electrical architecture is based on powerful ICAS computing power and extremely wide data transmission speed to achieve a more powerful driving assistance system, with a longer judgment range, higher recognition accuracy, and faster response speed. The entire vehicle is equipped with a total of 3 millimeter wave radars , 12 ultrasonic radars, 1 front-view camera, and 4 surround-view cameras, establishing hardware advantages for the vehicle's high-end autonomous driving functions.
Always maintain the Audi luxury gene
In fact, although the Q4 e-tron is an electric car based on the MEB platform, it is still an Audi car. Q4 e-tron has a strong Audi family flavor, perfectly integrating the craftsmanship of traditional luxury brands with modern technology. Audi also uses Q4 e-tron to express its understanding of the future of high-end electric vehicles.
"Audi has clearly put forward the vision of electric travel and integrated sustainable concepts into vehicle design, technological innovation and production. This is Audi's unremitting efforts to build a green and intelligent future travel." Michael Hoffman, executive vice president of Audi China R&D Department, once said that every detail of Q4 e-tron from design to production is a strong proof of Audi's realization of its sustainable vision.
In terms of appearance, the Q4 e-tron adopts the iconic octagonal front grille of the Audi Q family with a fully enclosed design, and is paired with the extremely sporty Sline appearance package, which gives it a more youthful and fashionable atmosphere. On the front grille decorative frame, door side panels, etc., Q4 etron is also designed with e-tron texture embossing to highlight the exclusive identity of Audi’s electric family.
Audi, known as the "light factory", uses parametric matrix light groups with a strong sense of technology on the Q4 e-tron. The headlights are composed of upper and lower parts. The upper daytime running lights have four dynamic lighting effects, and the lower high and low beam main light groups are equipped with independent lenses. The taillight adopts a classic through-type design and also supports a variety of dynamic welcome lights[1]. The quality of the high-energy progressive water turn lights is the best in its class.
In the interior of the car, the Q4 e-tron is still "Audi". The enhanced version of the 10.25-inch Audi virtual cockpit is equipped with a navigation map and infotainment controls, which can provide rich driving information display. In addition, the 11.6-inch MMI touch screen is also the largest in the current Audi product series, and the new card-style interface is perfectly in line with the usage habits of young people.
In addition, the Q4 e-tron is also equipped with a 30×30 color enhanced version of ambient atmosphere lights, with a total of 900 different ambient light effect schemes, creating a very luxurious driving atmosphere experience. In terms of detail processing, the Q4e-tron door panels are also designed with the same diamond stitching as the Audi A8L Horch version, highlighting Audi's unique exquisite and luxurious aesthetic design.
As one of the most representative luxury car brands, Audi has always insisted on innovation since its establishment. From the Q4 etron, we can also see a lot of Audi's thinking in the field of pure electric vehicles. Whether it is the empowerment of products by the MEB platform or the understanding of luxury in the new era, Audi is using its strength to reshape new standards of electric luxury and continue to lead the high-end market in the era of electric travel.
Daily Economic News
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