In the last episode, GAC Aion talked about GAC Aion. Although this brand has four models, only two are really popular. One of them is mainly online car-hailing. Today we will continue to talk about models related to online car-hailing.
In fact, in addition to BYD , Gely , and Aian , there are two other models that are also the main force in online car-hailing. One is Buick Micro Blue 6, and the other is its shell replacement brother Chevrolet Shop. Maybe many people have never heard of Weilan, let alone Chang Xun. If I say that Buick Weilan 6 is the Buick online car-hailing car you often get, will you suddenly realize that the car is called Weilan 6?
That’s right, let’s come to Haohao Buick Micro Blue 6 and Chevrolet Changshou today. Why is the visibility on the street very high? Who would buy it? And what does it mean for the brand? How to choose a competitor? Why are the visibility of
Buick Micro Blue 6 and Chevrolet Changshou so high? What is the significance for a brand now?
When we mention the Buick brand, many people first think of fuel vehicles such as Yinglang, Regal, LaCrosse, Encore , GL8, etc. Few people think of Buick and new energy vehicle .
is not the case. Buick has released new energy vehicle models in China. In addition to the Wei Blue 6, there is also VELLITE 5. Weilan is the Chinese name of VELLITE, so these two cars belong to the same series.
mentions Buick VELLITE 5, so you must mention extended-programs. When it comes to extended programs, everyone will definitely think of Ideal and Huawei, especially Ideal's first product, , Ideal ONE. I have never been optimistic about it before, but its sales are high, so gradually I found that extended programs also have a market.
Buick VELLITE 5 This car is an extended-range, but It was launched two years earlier than Ideal ONE . However, it is normal for no one to know about this car, because it is just such a compact sedan, after using the extended range, the price is as high as 265,800-295,800 yuan. You should know that this was 5 years ago. Not to mention the extended range, no one bought the entire new energy vehicle.
And it is in Buick, and many 4S stores are not even lazy to put on display cars and waste exhibition hall resources. Anyway, no one will spend nearly 300,000 yuan to buy it. Because of this price, I can buy a top-end luxury model worth 299,800 yuan for LaCross.
And the appearance of VELLITE 5 does not meet the aesthetics of Chinese people. You said it is a hatchback, and it has a butt. You say it is sedan , but the butt is too short . Therefore, the crossover shape is a complete shape. Even if it has an hatchback shape, it cannot conceal its strange appearance.
In addition to the appearance, the interior design is also very ordinary. When I opened the car door, I saw that this was the interior of the Chevrolet Malibu XL? Co-organized me, , spent 300,000 yuan to buy a Buick, but gave me a set of Chevrolet interior ? Moreover, the VELLITE 5 car has a length, width and height of 4579/1811/1494 mm and a wheelbase of 2694 mm, making it an ordinary A-class sedan.
What's even more strange is that it says it is a 5-seat car, but the center armrest in the front row extends to the rear seats, and there is no middle aisle in the rear row. Isn't this a four-seat car? How do you ask the person in the middle to sit? Therefore, VELLITE 5 was discontinued after it was launched one year.
Not to mention that in 2017, VELLITE 5 has been sold for 200,000 yuan. No matter how powerful this set is, no one will buy it. On the other hand, why is the above BYD Qin the plug-in ? I think a large part of the reason is that the starting price is more than 110,000 yuan. Anyone with a discerning eye can understand at a glance that it is not expensive at all. Compared with the V5 with extended-range V5 that year, it is more than half cheaper.
So if you look at the ideal ONE with Buick VELLITE 5, it seems that the ideal ONE is indeed more conscientious. After the delisting of
VELLITE 5, Buick's second new energy vehicle, Weilan 6, was launched in 2019. However, unlike VELLITE 5, Weilan 6 is a pure electric car, and of course there is also a plug-in hybrid version. However, the price of Weilan 6 also inherited the characteristics of VELLITE 5 at the beginning. A A-class compact pure electric sedan costs 203,800-223,800 yuan. There is a reason why
is not selling well. Even the top-end version of 223,800 yuan still does not have an L2 driving assistance system. Even my 170,000-80,000 WM EX5 has an L2 intelligent driving assistance system, which is still a compact SUV. So in the eyes of consumers, the compact sedan Weilan 6 is destined to be without cost-effectiveness. The low sales volume of
is also related to the general overall tone, because in the later stage, whether it is Cadillac , Buick or Chevrolet, the discounts are particularly large. I believe no one will take action when the new Buick car is just launched and there are no discounts.
For Buick, the discount of 30,000 is not too much, 40,000 can be waited, 50,000 is not in a hurry, 60,000 is the same. Therefore, the discounts for Weilan 6 in the later stage also continue to increase with the brand's tone. Currently, the discount for Weilan 6 starts from 40,000 to 50,000, and in some places it can even reach 60,000.
even some online ride-hailing companies bought them as operating vehicles. The price of package license plate is only around 140,000 , which is a little cheaper than the Aion S mentioned earlier. So the visibility of Weilan 6 on the street is very high, but like Aion S, it is basically online car-hailing.
But the magic is that almost all the white slight blue 6 ran on the road. No one seemed to buy slight blue 6 other than white. Can anyone tell me why this is? I wonder if you have seen any other color version?
Everyone knows that Buick and Chevrolet are brother brands. There are basically models of Buick and Chevrolet. Of course, this car is no exception. The brother model of Wei Blue 6 is Chevrolet Changshang. The length, width and height of Micro Blue 6 are 4673/1817/1514 mm, and the length, width and height of Changzhao are 4665/1813/1513 mm. The wheelbases of both are 2660 mm.
However, in terms of power, Changxun only has pure electric version, and Weilan 6 currently has plug-in hybrid and pure electric. Both pure electric motors are front-mounted single motors, with a maximum power of 130 kilowatts and a maximum torque of
You can compare these two cars on the market. It should be the cheapest model with a theoretical range of more than 500km among the brands we are familiar with. After all, the BYD Dolphin next door has a range of 401 kilometers and will be sold for more than 130,000 yuan. The mid-to-high-end models of Weilan 6 and Changzhang are only 110,000-120,000 yuan after discount.
Is General making micro blue 6 and Changzhang to capture the online car-hailing market? Of course not. Weilan 6 and Changxun were originally products facing the general public, but their sales in the private car field were not good, and then they turned to the online car-hailing market. In addition to the dual points policy of domestic car companies, whether they sell online car-hailing well or civilian, as long as can save points for general , so general has also acquiesced to their current situation.
Why are Weilan 6 and Changzhao not selling well in the civilian field?
I think there are three reasons. First of all, Its cost-effectiveness is not high in . Although the pure electric versions of Weilan 6 and Changzhang can last up to 518 kilometers, their interior still inherits the general disadvantage, that is, they are not smart. The 8-inch LCD instrument and 10-inch central control screen are not attractive at all today.
Currently, consumers actually have a bit of high requirements for trams. This interior is not reasonable to be placed on a tram, but it is reasonable to be placed on a gas car. For example, the Buick Excelle is now due to its discontinuation, and 15,000 units were not a problem in the previous month.
, and Weilan 6 and Changzhang not only have no sense of technology in the interior, but also have very low configuration. Even if the version with a price of more than 170,000 yuan is more than 120,000 yuan after the discount, it is not as high as the Corolla next door. At least the entire Corolla series comes with L2 level intelligent driving assistance, while only the top and second top configurations of Weilan 6 and Changzhang have L2 level intelligent driving assistance.
, it is really comfortable and has a high space utilization rate. However, the price of the car Ruige is still a bit inflated. I believe it won't take long to return to the general tradition and sell it after jumping to the property price.
In addition, if you have seen the chassis of Weilan 6 and Changxun, you may also have doubts, because the battery packs of Weilan 6 and Changxun are exposed under the car. And when it is even more exaggerated, if you wait for the traffic light, the car behind you can see it a little farther away, so if it hits the chassis, the battery pack will inevitably have an impact.
But the magic is that although there are so many roads that have to run hundreds of kilometers in a day, I don’t seem to have heard of the battery pack hitting and getting fire. Is it really not there? Or is this unpopular model that won’t have traffic after writing it, so the media chose not to expose it even if it saw it?
who would buy Weilan 6 and Changzhang?
There was a Shanghai license plate Weilan 6 parked diagonally opposite my parking space. When the owner installed the charging pile, he also consulted me some questions. When it comes to Shanghai license plates, you will understand that plug-in mixed goods are very popular in Shanghai. They are not only exempt from purchase tax, but also solve the license problem. If you buy a fuel car, you have to take a license plate. Spend nearly 100,000 yuan to buy two pieces of iron sheets. Many people shook their heads and sighed, but they could only accept it helplessly.
I also admire my brothers who live in Shanghai. They have a license plate of about 100,000 yuan, a parking space of hundreds of thousands, and then buy a car of more than 100,000 yuan, which is a million yuan less. The guy opposite me is still comfortable. The parking space is only more than 1,000 yuan a year. He has a Shanghai sign and there is no traffic restriction in Nanjing. If you are empty, just kick the oil and go to Shanghai to see the children. Most users of
hybrid and extended-range users have this scenario. The urban area uses two points and one line of electricity, and even if the pure electric battery life is shorter, it can be accepted. Use oil at high speed without mileage anxiety. But the premise is that you have your own private charging pile when buying extended-range and plug-in, because most of them only have slow charging ports and no fast charging ports. micro blue 6 only has slow charging port , so you need to pay attention.
. Customers who buy trams basically need a fuel car at home. Their logic is to use trams for daily transportation and long-distance fuel car. It is equivalent to splitting the function of plug-in hybrid and extended-range car into two cars. Of course, if there are many people at home who need to use cars and more than two are a necessity, then this combination is also the most common.
Also, private charging piles are necessary for families with electric vehicles. Even if you charge once every 3-5 days, if you don’t have a private charging station, when you finish your day and get off work to go to charge, you will go to the fast charging station and find that you are occupied by a group of online car-hailing drivers. Then you can only wait in line for hunger and cold.
Of course, most customers who like Weilan 6, , first, they think their appearance is good, second, they feel that the battery life is good, and third, they know that the discount is good . As for whether this car is converted to oil and electric , or a pure electric platform, it is not important to them at all. As long as they can see and affordable, they will also spend more than 100,000 yuan. Can they use other brand models instead? If you can't find it, then this car is more cost-effective.
is found, if he thinks that the brand is not as strong as Buick, there are not as many service outlets as Buick. Some designs don't look sensible. He still chooses Weilan 6. Believe me, customers who really plan to buy Buick are basically unable to persuade them.
I said the prices of a few micro blue 6, you probably can't believe it. The plug-in hybrid interconnection is 166,600 yuan, and the discount is less than 100,000 yuan. The 518-kilometer pure electric fashion model has a guide price of 177,900 yuan, and it will only cost more than 120,000 yuan after the discount. You should know that when Weilan 6 pure electric was first launched 2-3 years ago, the range was only 301 kilometers, the price was as high as 210,000-220,000 yuan, and it would cost about 160,000-180,000 yuan after the discount.
now has increased its battery life, and the price is 30,000 to 40,000 yuan cheaper. However, Buick owners are relatively unfair about the price dive and should have been prepared for it. They have never seen Buick owners go to the 4S store to defend their rights because of the price dive.
But here I remind you that the engine used for the plug-in hybrid version of Buick Micro Blue 6 is the same L2B of Buick Excelle, but when matched on the Buick Excelle model, the 6-speed manual-automatic transmission is used, and when used on the Micro Blue 6, the E-CVT gearbox is used, so during the test drive, you should carefully feel whether the power connection of this car can satisfy you.
It is best to leave a contact information with the salesperson and wait until the car is out of power and go for a test drive. After all, if you buy it, I don’t believe you can walk around with full charge every day. If you can accept the feeling after losing power, then there is basically no problem .
You should also pay attention to the fuel consumption of driving due to long-term losses in electricity. Currently, the old car owners have feedback of about 9 fuels. Can you accept it? Therefore, it is easy for me to understand that Weilan 6's hybrid sales are not good. There is BYD Qin PLUS DM-i in the front and Geely Emgrand L Thor HI·P in the future. Both are the latest hybrid technologies, claiming to lose power and fuel consumption to reach less than 5L/100 kilometers.
In this way, general needs to work hard on hybrid technology. No, let’s just return to the VELLITE5 extension program of the year. Anyway, the extension program is quite popular now. It means that I am the originator of the joint venture extension program, and at least there is a gimmick to promote. Therefore, the current front-line sales feedback is that micro blue 6 still accounts for the majority of pure electric, and fewer people buy , so the discount for hybrid is also greater.
If it were you, what new energy vehicle would you buy at this price?
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