1 November approaches the end of the year. According to the market performance in previous years, the automobile market will usher in a wave of car buying craze. But reality is always unexpected. Automobile manufacturers who are ready to sprint at the end of the year have ushered in a "cold wave", and the market reaction of "the peak season is not prosperous" poured them a pot of cold water. When the market is cold, it is often an excellent opportunity to overtake. According to the latest data released by the China Passenger Car Association, in the November 2022 manufacturer retail rankings, Geely beat Toyota and Volkswagen, successfully entering the second place, showing the style that China's leading car companies should have.
From this data, we can smell some subtle changes in the automobile market. For example, in November, the retail sales of domestic brands totaled 870,000 vehicles, and increased by 25% year-on-year, accounting for 52.75% of the entire market; in November, the wholesale of domestic brands was 1.112 million vehicles, a year-on-year increase of 12%, and a month-on-month decrease of 5%. The market share of was 55.2%, an increase of 8.4 percentage points from the same period last year. This means that consumers are no longer obsessed with joint venture car and show an inclusive attitude towards domestic car independent brands. If consumers support domestic products, domestic car companies should live up to expectations and show their true skills to gain a future in the market and give consumers a reason to buy. This is also Geely's original intention to frequently impact the new energy market after years of accumulation in the fuel vehicle field.
According to Geely's recent performance, it may become the strongest breakthrougher in the automotive market. The following three dimensions can be proved.
- sales
First look at the interim performance report released by Geely in the first half of the year. Geely Auto passenger car sales were 613,800, ranking among the top three sales of independent brands. Among them, the sales of new energy vehicle were 109,000 units, a year-on-year increase of 398%, accounting for 17.9%. Let’s take a look at the past November. Geely Auto sold 145,000 units in November, an increase of 6.8% year-on-year. Although Geely has not yet achieved its position in the automotive market, its gradual increase in sales will eventually send Geely to the position of the king of the market.
- technology
In October 2021, Geely Auto officially released its power technology brand - Thor Power, with the goal of building a world-class modular intelligent hybrid platform. It is no exaggeration to say that Thor Power is Geely’s confidence in laying out the new energy market. On November 25, 2022, Geely Xingyue L Hi·P was launched. The new model defeated the ideal L8, M5 and Frigate 07 of the same-level extended-range market with Thor Hybrid and vast architecture. Thor Power is so powerful. This time, Geely Auto has been able to maintain growth and achieve the highest monthly sales rankings of manufacturers in the context of overall decline in auto market sales. It can be said that it is well deserved.
3. Battery
From the speech of Geely Chairman Li Shufu at the "2022 World Power Battery Conference", we can know that Geely is developing battery packs that can support users' longer mileage needs around battery technology innovation. This can also be reflected in Xingyue L Hi·P. It comes with a 41.2kWh CTP tablet battery, the official fast charging time only takes 27 minutes, and it can start in a cup of coffee, greatly alleviating the anxiety of electric car consumers. Thor Power combined with fast charging technology plays an auxiliary role in improving Geely's position in the new energy market.
In short, as one of the leading car companies in China, Geely is definitely capable of "coming out of the circle" in the automobile market, let's wait and see!
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