This is an enterprising transformation towards the future. FAW Pentium embraces new changes in the times with its new product brand and development strategy. This is also an advancement around the value of users. The two SUV models have been renovated and launched, once again demonstrating the extraordinary strength of a national good car.
December 15, the "New Vision New Pentium " product brand release and the 2023 T99&T77 launch conference were officially held. Under the existing brand logo, FAW Pentium has released a new product logo, making great strides towards the "enterprise brand + product brand". The 2023 Pentium T99 and Pentium T77, which are the first to be equipped with the new product logo, are launched simultaneously, and are once again surprised to users with an appearance and interior that evolves into a new design concept, richer and more practical functional configurations, and more refined quality experience. Among them, there are 5 models of the 2023 Pentium T99, with a price range of 134,900-186,900 yuan, and 2 models of the 2023 Pentium T77, with a price of 114,800-123,800 yuan.
FAW Pentium Car Co., Ltd. Deputy General Manager Lu Yu said at the press conference: "Don't forget the original intention, live up to love, live up to time, FAW Pentium will focus on products and users, and use trustworthy products and services to help the strugglers of the times to achieve a better future."
new logo and new strategy FAW Pentium knocks on the door to the future
0 is different from the conventional "routine" of traditional listing activities. At this press conference, Lu Yu faced the "soul questioning" and communicated frankly and interacted with users and media through Pentium intelligent assistant YOMI. FAW Pentium's determination to innovate and change can be seen.
"How will FAW Pentium go in the future?" As soon as the press conference began, Lu Yu issued the ultimate question for the future. If FAW Pentium has formed a stable foundation and system in the fields of R&D, manufacturing, marketing, and services in the past 16 years, then the release of new product brands and product logos is another new starting point for FAW Pentium to start with a zero-back mentality and strive to build a "user ecosystem".
welcomes new industry trends and embraces new user needs. Through the new product logo, FAW Pentium has also shown a new image. The logo outline is a view frame for the beautiful things to see, which means a broad vision, representing the beautiful vision of Pentium and its users to explore the rich and colorful world together; the blue part in the logo means a blue vision, representing the infinite pursuit of natural environmental protection and the determination to transform to the new energy track; the cross-section of the logo means a convergence and integration, representing the new experience of people, cars and life with the understanding of the wei-shift and the interconnection of everything; the middle area of the logo is the word "one" in Chinese, which means FAW Pentium strives to move towards a first-class brand and creates an excellent brand of China's new and mainstream passenger car.
It is worth noting that FAW Pentium releases a new product logo this time is not the rumored "replacement of logos", but a new brand pattern of corporate brand + product brand, independent and mutually empowering. The independence of product brands will clarify ideas for the simultaneous operation of multiple brands and open up operation space, thereby realizing a new system that supports and promotes each other, such as corporate brands, product brands, technology brands, service brands, and public welfare brands. In the future, FAW Pentium will cover multiple product sequences such as sedans, SUVs, MPVs, and cross-borders, and continuously expand various power systems such as hybrids and pure electrics to meet the differentiated needs of users.
There is the starry sky and sea of the future in your eyes, and there is the infinite power to serve users under your feet. "Terminal development is a new strategy to create a richer product matrix, more refined high-quality services, and more diverse brand culture for users to achieve a continuous upward trend in overall value." This is the answer of FAW Pentium to respond to the future. The release of new product brands and logos has knocked on the door to the future of FAW Pentium for the next 16 years.
new design is really comfortable 2023 Pentium T99 flagship new generation
new product logo has also achieved its first implementation on two new models. As the Pentium brand's SUV flagship, the 2023 Pentium T99 brings high-quality new choices to family travel with its comprehensive value of upward and higher level. The entry-level price of 134,900 yuan makes it the "king of inclination" in the mid-to-large SUV market.
flagship style, full aura.In terms of appearance design, the 2023 Pentium T99 breaks the industry practice of only "detail adjustment" of the year-old car, and realizes the upgrade and evolution of FAW Pentium's "light and shadow philosophy" to the "strong, pure, and perfect" design concept, and horizontal design has become a new aesthetic expression of flagship style.
The majestic front face design is the core feature of Pentium’s new family language. The front grille of the mountain and Haina is horizontally integrated with the bumper and . The borderless design extending horizontally on both sides further expands the visual extension. The headlights and the new product logo are perfectly combined, making the visual effect more harmonious and unified. In response to the front face, the horizontal features at the tail are also obvious. On the simple and full tail surface, the through-type LED light source cleverly connects the taillights on both sides, and lit up at night like streaming lights in the sky, which is very technological.
starts with appearance and finally comfort. The 2023 Pentium T99 has a long wheelbase, a large five-seater design and a humanized function, bringing comfort that is not inferior to that of a luxury brand. The ultra-long wheelbase of 2870mm and the over-grade size of the 4800mm body lay the foundation for comfort. The large five-seat layout is wider than the traditional five-seat seats and more practical than the 6/7-seat model. "It is better to have a big two-bedroom apartment than a small three-bedroom apartment." This design idea also gives drivers and passengers a purer "space freedom".
2023 Pentium T99 is also equipped with seat rearview mirror linkage memory and automatic rearward movement of the driver's seat after the engine is turned off, achieving easier driving rotation and getting on and off experience. The new D-life innovative smart system has 6 major scenarios, including remote car control, keyless start, home interconnection, and 24 super applications, bringing more intelligent technology enjoyment to daily life.
In addition to the new appearance design and surpassing comfort, the top ten engines of the "China Heart" + 8AT transmission powertrain, L2.5-level intelligent driving assistance system, "super filter" air purification system, enhanced 3H body structure and other high reputation configurations have also achieved continuous inheritance on the 2023 Pentium T99.
High appearance and high quality The 2023 Pentium T77 is a young transformation
100,000-level SUV is the first choice for many young users. At extremely affinity prices, quality is often the biggest pain point for users. The 2023 Pentium T77 is a high-value and quality car tailored by FAW Pentium for down-to-earth and progressive dedicators. It has achieved three new upgrades: exterior styling, interior texture, and intelligent configuration, and an entry-level price of 114,800 yuan, truly achieving both price and quality.
Appearance is justice, and pleasing to the eye means beauty. The 2023 Pentium T77 simultaneously realizes the evolution and iteration of the new design concept of "strong, pure, and pure" in the philosophy of light and shadow. The horizontal design of the front grille and front and rear bumpers of the mountain has completed the reconstruction of the front and rear features of the car. In order to be more in line with the aesthetics of young users, the 2023 Pentium T77 uses three-point compound-eye technology headlights, suspended roofs, medium sloping backs, and dynamic waistlines from sports car and other design features, creating a trend-leading feature that is both static and stylish, dynamic and dynamic, with both fashionable personality and technological texture.
high The texture is also reflected in the interior. Based on the design concept of ring, thin, light and suspended interior, the 2023 Pentium T77 air outlets and decorative strips adopt a new integrated shape, the interior materials and seat fabrics are newly upgraded, and the visual and touch feel are higher. At the same time, the combination of 3-spoke down-sliced steering wheel, integrated large brim-shaped instrument panel, and sports seats presents a more driving cockpit atmosphere.
first sees the appearance, and it depends on the connotation for a long time. 2023 Pentium T77 is equipped with a new D-life 5.0 Plus intelligent networking system has greatly increased the voice interaction response speed and recognition rate by 20%. The new HMI interactive interface start time has been reduced to 3 seconds and the panoramic image start time has dropped to 1.5 seconds, realizing instant access to user intelligent experience. In addition, the technology level of the 2023 Pentium T77 cockpit has been upgraded again, adding three practical configurations: 360 panoramic image, keyless entry, and external rearview mirror electric folding . The quality of the whole vehicle has been improved, and the product details are constantly improved, making the 2023 Pentium T77 a reliable partner on the road to progress.
In addition to many renewals, power and safety are still the advantages of the 2023 Pentium T77.It is equipped with the "China Heart" top ten engines independently developed by FAW Group , 1.5T smart engine power, which is not only economical and fuel-saving, but also has the fun of driving. The latest BOSCH ESP system, direct tire pressure alarm, enhanced 3H body structure and other active and passive safety configurations provide peace of mind for young people to rush to the sea of stars.
New logo, new product, new future. In the automotive market full of change, FAW Pentium once again stepped out of its comfort zone, embarked on a new journey in the future with the spirit of "seeking truth and being pragmatic, based on the present, and facing the future" and "creating an unchanging original intention of "making affordable, affordable, and trustworthy cars for the Chinese people". There is reason to look forward to it. Just as it was the first to enter the mid-to-high-end automobile market as an independent brand 16 years ago, FAW Pentium will once again embark on its own upward path.
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