As the purchase subsidy for new energy vehicle is about to expire, many new car companies have shown their killer moves in November to sprint for sales, hoping to deliver an excellent report card in 2022. However, as the increase in new energy vehicle slows down, the direct competition among various brands is becoming increasingly fierce. If you want to achieve sales breakthroughs, you must have the ability to win food from the tiger's mouth.
As the major new forces have successively announced their sales in November, our new energy vehicle network has compiled a sales ranking list of new forces. Next, let’s explain to you the major brands, and some are happy and some are sad.
Nezha Auto html still steadily sat at the top of the new force list in November. Although the 15,072 units' performance increased by 51% year-on-year, it decreased by nearly 3,000 units compared with October, and the unknown quality at the top fell slightly. However, for Nezha Auto, the biggest good news is that Nezha S, which represents the brand's impact on high-end products, finally started delivery in November, which also ended the current situation of Nezha's reliance on U+V low-end products to conquer the world. Nezha S's delivery also means that the brand has new growth points.
For the future Nezha Automobile, Nezha S will shoulder the heavy responsibility of both brand upward and product volume. In today's capital market, 's expectations for new energy vehicles decline, only by experiencing the brand value again by impacting the high-end can Nezha have the opportunity to win the favor of the capital market again.
List of second place is Ideal Auto. In November, Ideal Auto sold 15,034 units second only to Nezha Auto, and also set a record of the highest delivery in a single month. At the same time, thanks to its outstanding performance in November, Ideal Auto also led to the annual cumulative delivery of over 100,000 vehicles, reaching 112,000 vehicles. Although this year's Ideal Auto is accompanied by great controversy, fortunately, the user satisfaction level exceeded expectations after the Ideal L8 was delivered in November. With the help of L9+L8 dual-cars, Ideal's market position is constantly recovering. From fifth place in October to second place, as Ideal L7 approaches, Ideal Auto may achieve greater breakthroughs with its increasingly rich product line.
In addition to Ideal Auto, the sales of NIO are also gradually recovering. In November, NIO's sales continued to exceed 10,000, with new cars delivering 14,178, a year-on-year increase of 30.3%, and increased by 240.9% month-on-month, which was also a new monthly delivery high. As time goes by, NIO is constantly moving towards the right path, and its product lineup has gradually improved, and it currently has six models on sale.
More importantly, the second-generation technology platform NT2 released by NIO this year has a very good market acceptance. The new platform has made it very obvious to improve its product strength. The three models ET7, ES7 and ET5, which were born from the second-generation technology platform NT2, sold 11,072 units in November, accounting for 78.09% of the total sales of the month.
Although Zekr rankings have dropped one place compared to last month, the overall sales performance has still steadily improved. In November, Zekr sales volume exceeded 11,011 units, and since it exceeded 10,000 in October, it has exceeded 10,000 for two consecutive months. The momentum that Zekr is currently showing is also not underestimated. Since the new car was delivered in April this year, facing users' doubts, Zekr carefully understands user needs and is sincere in improving the product. In particular, the free replacement of the car chip is under considerable financial pressure, but it has successfully restored the user's favorability. It is self-evident for a start-up high-end brand.
In addition, backed by the Geely system, Zekr has also made significant progress in the expansion of sales channels and the improvement of supply chains, which is also the driving force behind Zekr 001's continued upward trend. With the release of Zekr 009, Zekr's product line will be further improved next year, with great market potential.
AITO ranked second last month and fell to fifth place this time. Coincidentally, Ideal Auto also ranked fifth last month. The two brands that faced competition completed identity exchanges in just one month, and behind it was the result of full competition in the market.
In terms of sales, AITO's sales in November were 8,260 vehicles, and decreased by 31.27% month-on-month . Although the official claims are affected by the epidemic and supply chain, the essential reason is that the improvement of the product strength of Ideal's new products has significantly compressed the market space of M7. At the same time, the deformation of the M7A column in the collision test of China Insurance Research Institute disappointed many users. After all, for a high-end product worth about 300,000 yuan, safety is the most basic product element.
Leapmotor still ranks sixth this month. Although the ranking has not changed, sales have increased. In November, Leapmotor's sales volume was 8,047 units, an increase of 14.5% month-on-month from 7,026 units in October. From January to November, a total of 102,675 units were delivered, an increase of more than 185% year-on-year. After its launch, Leapmotor has no pressure on sales and has begun to focus on polishing its products. Although the two products, C11 and C01 are not popular, the market acceptance is also good. Although LePhant Auto is not as impressive as before, its product composition is becoming healthier.
Xiaopeng Motors' sales in the second half of this year have been not ideal, and the sales in November have not improved much. Although the results of 5,811 vehicles are not bleak, they are difficult to satisfy compared to before. From January to November, a total of 109,465 new cars were delivered. Xiaopeng Motors' current problems are already in a panic. The continuous missed opportunity of heavy-duty products has made Xiaopeng the first brand to fall behind in Wei Xiaolizhong. Whether it is the high-profile model P5 with high expectations or the heavy-duty SUV Xiaopeng G9, it has poured cold water on the market.
In 2023, Xiaopeng Motors will launch two new cars, the mid-sized SUV Xiaopeng G7 and an MPV model H93. In addition, the meritorious product P7 will be modified. I hope the arrival of the new product can bring Xiaopeng back to life.
Although Skyworth Auto, which ranks eighth, does not have the strong presence as other new forces, its market sales are still steadily increasing slightly at present. In November, Skyworth Auto delivered 2,859 units. It is worth noting that although the number is not impressive, it has blossomed at home and abroad, achieving five consecutive increases. Among them, 1,667 units were delivered domestically and 1,192 units were exported overseas. From January to November this year, Skyworth Automobile's total sales volume was 19,039 units, an increase of 363% year-on-year. With the support of BYD DM-i power system, can the slogan of Skyworth "Hybrid Scroll King" be fulfilled? Looking forward to future performance together.
Although Nezha Auto's first place is becoming increasingly unstable, the last place Lantu has not improved. In November, Lantu delivered a total of 1,508 new cars. Although it increased by 32% year-on-year, it fell by 40.9% month-on-month. Faced with this situation, Lantu Automobile's official blamed the impact of the epidemic, but Lantu is actually the same problem facing AITO's question interface, that is, the competition in the external market environment is too fierce. On the one hand, the main SUV model Lantu FREE is suppressed by ideals, and on the other hand, the MPV market in which Lantu Dreamer is also in serious internal circulation. It is indeed difficult for Lantu, who lacks brand power, to break through.
text/Xiaonan
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