Borgward was founded very early and was established in 1919. It was once the third largest auto manufacturer in Germany when it was so popular. However, Borgward did not continue to operate like Mercedes-Benz Borgward, and was declared bankrupt in 1961. Today it went bankrupt again.
from the Internet
As a former German brand, after being acquired many times, it was acquired by domestic automobile manufacturer BAIC Foton in 2014, and the following year it announced the revival of the Borgward brand. In order to promote Borgward, the new owner promotes the public everywhere under the banner of "Germany Four, BBBA".
from the Internet
BBA Many people know it, it is the Mercedes-Benz BMW and Audi, which is known to everyone. However, the sudden BBBA really makes many consumers who don’t know about cars unclear. In addition, it is a car company that claims to be a German-style ancestry, and the price is not low, so consumers buy it impulse.
from the Internet
Relying on his feelings, Borgward ushered in its sales peak in 2019, but it only had more than 40,000 annual sales. Looking at a number of car brands, such sales are difficult to be elegant. In terms of sentiment, perhaps Borgward's ancestors were still in glory, but after all, more than half a century has passed. After all, it is not like luxury brands such as Mercedes-Benz and BMW. Time has become their moat. In terms of technology, BAIC Foton really does not have this ability.
from the Internet
Borgward saw its own dismal sales. In order to cut another wave of leeks, he also vigorously promoted it on Douyin some time ago. A big round-headed V also personally stood up for it, saying that Borgward is "expensive, that is good; good, that is expensive" is simply an insult to everyone's IQ. According to this big V, it is expensive, and if it is good, it is expensive, our factories will probably not have to buy a car. , Nissan, , cannot be the sales champion.
from the network
Borgward declared bankrupt this time, and it is probably really due to history. Whoever wants to resurrect it will probably shake his head when he sees this series of experiences of Borgward. It is almost impossible for a bankrupt brand to restore its former glory, because even Maybach cannot do it. If it weren't for Mercedes-Benz's god-handed, Maybach would have been disappointed.
from the network
Although Borgward went bankrupt, BBBA jokes will continue to spread in the world!
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