Currently, the peak competitions in the world football are in full swing. "The Two Peerless" Messi and C Ronaldo continue to maintain their top competitive state. Rising stars such as Pedri and Garvey took the lead and staged the most brilliant youth storm. This is true for football stadiums and even more so for automobile stadiums. BBA is still the first echelon of luxury brands that deserve to be a good tier. The independent brands are also accelerating their catch-up and continue to launch the strongest impact on joint venture brands and even BBA. Take Chery Group as an example. In just 10 months this year, it achieved 1.0268 million vehicles, and for the first time, the production and sales volume exceeded one million within the year. The reason for this is that the product is indelible.
Take Chery Automobile's new family sedan Arrizo 8 as an example. It is born to be a model that dares to fight against the strong and dares to "draw the sword". With the three core product values of Rubik's Cube Smart Cabin, Full-Excellent Appearance and Full-Private Drive Control, it interprets the "one-step" product attributes that "full-Excellent Family Salon" should have. It not only subverts users' inherent perception of traditional A+-class family salons, but also creates product value that is comparable to or even surpasses BBA for users. Although he is a rising star, his luxurious strength can be seen.
has unique appearance and is not inferior to Audi design, making the dream of luxury shine into reality
It is no exaggeration to say that product labeling represents brand awareness and creates unique value. A good product must start with design, and design is also the best translator for the brand. Just like technology to Audi, it continues to portray its uniqueness with a differentiated design positioning and writes a comment for itself in this era. Among them, Audi has made itself a well-known "light factory" in its ultimate pursuit of car lights, becoming a benchmark for many car companies to learn and even make ambition to catch up.
For Arrizo 8, the design power of the entire car in terms of headlights has a vague sense of "not a lamp factory but better than a lamp factory". Lingmou's crystal-bright LED headlights echo front and back with integrated through-type flow LED taillights, revealing the charm of technology in the flashes, and work together to light up the bright lights for a feast. The flow-type intelligent turn signal + VIP welcome ceremony light presents the "Lingbo Flow" light design, and 528 LED light beads in the whole car, which is extremely luxurious and futuristic. At the same time, the car is also designed with unique in the same level of incredible colorful ambient lights, perfectly blending aesthetic design and functions, meeting users' various sensory needs in different environments.
It should be emphasized that Arrizo 8's Lingbo mobile sloping back style also puts it on the top of the luxurious and high-end feeling of 100,000 yuan A+ class sedan. You should know that Audi A5 and Audi A7 both combine the sloping back shape and sporty style, making the vehicle more beautiful and at the same time showing a luxurious atmosphere. After the Arrizo 8 adopts the Lingbo flowing sloping back shape, the C-pillar begins to press down to the rear of the car, with a smooth and natural curve. Whether it is in the urban , Mercedes-Benz or in the art area, this unique elegance and vitality meet the dual needs of young people for design sporty and aesthetic attributes. In short, in terms of side appearance, if Audi A5 and Audi A7 are the "dream lovers" of many young people, then Arrizo 8 can make dreams come true.
configuration is comprehensive, not inferior to Mercedes-Benz technology, making the sense of technology follow
As we all know, when it comes to cockpit design, everyone will think of Mercedes-Benz at the same time. As the "inventor of automobiles", Mercedes-Benz has continuously led the future of the development of the automobile industry in its 134-year legendary journey, defining concepts such as luxury, innovation, design, configuration, and technology. However, in terms of the luxury technology sense of car cockpits at present, it is not a Mercedes-Benz's honor or patent. To create a Rubik's Cube Smart Cabinet, Arrizo 8 has unique insights and is comparable to or even surpassing Mercedes-Benz in some functions. Let’s take the Arrizo 8·Zhen, which costs 132,900 yuan, as an example, to compare the Mercedes-Benz 2023 C260L priced at 353,500 yuan.
It is not difficult to find from the comparison of the figure below that in terms of intelligent and safe travel configuration, Arrizo 8·Zhen is more sincere than Mercedes-Benz C260L. The unique 10 airbags of the same level, with vehicle rolling protection and MCB anti-collision automatic braking system functions, can effectively reduce the incidence of secondary accidents.There are all kinds of line-up assistance, road traffic sign recognition, DOW door opening warning, etc., covering all scenarios of user car use, making driving more secure and worry-free. The Mercedes-Benz C260L has only 8 airbags, and the line assist is only optional. In addition, it is equipped with ordinary reversing images, so it is difficult to talk about the sense of technology and luxury, which inevitably greatly reduces the safety performance.
In terms of intelligent interconnection, Arrizo 8·Zhen has a competitive advantage of "one step ahead and one step ahead" than Mercedes-Benz C260L. Equipped with a 24.6-inch floating dual screen, it is more accurate, clearer and more pleasant to see than the 12.3-inch + 11.9-inch screen combination of the Mercedes-Benz C260L. The AI intelligent education function is the first in the industry, which can reproduce the voices of fathers or mothers, and can be called "an expert in parenting education." The intelligent voice recognition system + mobile APP remote control functions are very comprehensive, and AR real-life navigation, face recognition, negative ion generators, etc. are all available, bringing a smarter, safer and more comfortable driving experience. With the 8-speaker SONY speaker, users can enjoy a palace-level auditory feast while sitting in the car. For Mercedes-Benz C260L, AR real-life navigation, in-car fragrance device, luxury audio system and other options are a bit "stingy", which means that if users want to get more, they have to add budget.
driver control and car integration, not inferior to BMW control, making self-confidence burst
Where is the most attractive place for BMW? Most people's answer without thinking is BMW's "control". To a certain extent, control is synonymous with BMW. For Chery Automobile, an independent brand that has been awarded the title of "Science and Engineering Man", its achievements in the field of control in recent years are obvious to all. The most representative model is Arrizo 8. It feels like "man-car integration" when driving, which makes people think of BMW's control. We might as well compare the BMW 1 Series 125i M Sports Night Edition, which is priced at 246,800 yuan, and see if the control of Arrizo 8·Zhen, which is priced at 132,900 yuan, is to have the competitiveness of wrestling .
Arrizo 8 is equipped with 1.6TGDI Kunpeng power, which has won the top ten engines of "China Heart". By matching the power combination of 7-speed wet dual-clutch transmission, the maximum power is 145kW and the peak torque is 290N·m. This performance is more powerful than the 2.0T+TDCT of the BMW 1 Series 125i M Sports Night Edition. Actual driving shows that after driving on the highway, the car's strong power and ultimate acceleration performance will be more comprehensively reflected, and the engine's extremely powerful explosive power continues to output, allowing gear shifting to be accelerated in one go. Even if the speed is accelerated in the middle and late stages, it is also easy to speed up, and the power reserve is very abundant, giving drivers more confidence and making travel more comfortable and refreshing.
It should be emphasized that suspension is also the key to control. A good chassis can ensure that the body is strong and rigid enough, and a good suspension system can provide higher limits and beautiful body posture. The chassis of Arrizo 8 is tuned by an international master-level driving sense. It is combined with the McPherson independent front suspension + multi-link independent rear suspension and EPS + EPB + AUTOHOLD, which will provide the body with sufficient support and excellent response. Even if the vehicle's center of gravity is quickly switched left and right, and the rear wheel tracking without any sense of drag, the driver can feel that everything is under control, making driving on the winding and rugged mountain road a joyful enjoyment.
written at the end
With the collective leap forward in recent years, the mainstream consumer group led by young people no longer admires foreigners in automobile consumption, and is increasingly inclined to choose independent brand cars. Especially in the field of sedans, they are eager to have the performance of their own brands, which can match BBA, satisfying their dual pursuit of luxury and pride. Under this new national trend consumption concept, Arrizo 8 has a completely superior performance comparable to BBA in design, configuration and control, perfectly interpreting the "Chinese luxury family sedan", lifting the label of "Made in China" to the international level, allowing consumers to feel that the product value of luxury brands is within reach.
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