A few days ago, a friend joined my fan group and asked me when he came in: Will the price of Tesla be reduced? I can pick up the car I ordered immediately. Now I am very confused. Should I wait or pick up the car directly?
is the end of 0. As usual, it is time for major automakers to increase volume again. This year is better. In just one month, many automakers announced that they will adjust the price of the model. As a car owner, there are always people who feel uncomfortable if they have risen or fallen or frequently adjust their prices. To summarize it briefly: Tesla has dropped 14,000-37,000 yuan, and BYD will increase from 2,000 yuan to 6,000 yuan next year. There are many external factors for rising and falling, and the decision-making power is in the hands of car companies, so it is best to naturally maintain stability.
Why write this article is precisely because of the vice president of Zekr Intelligent Technology, Zhao Yuhui, , who recently said something, saying: "Faced with the complex changes in the market price system, Zekr will not follow the trend to make price adjustments. As a user-oriented enterprise, we always focus on product strength and user value, and will continue to pay attention to improving product value and user experience." In short, Zekr will not adjust prices easily. Why does
have large-scale price fluctuate ?
For this problem, let’s talk about it separately.
First of all, Tesla’s price cuts are mentioned. As we all know, as one of the most profitable car companies, Tesla has repeatedly suppressed the cost of car manufacturing. After several price cuts, it still has a certain amount of room for price cuts. The most fundamental reason for its price reduction is that sales volume did not meet expectations.
Tesla's global sales target this year is about 1.5 million vehicles. As of the end of October, its record has only reached 1.05 million vehicles, which is 70% of the total progress. Now there are rumors that Tesla will continue to lower its prices. With the cost being covered, who says it is impossible to increase the volume at the end of the year?
Next, let’s look at the car companies that announced that they will raise prices, namely BYD, AITOQuestions, Changan Dark Blue and other things. One month later, that is, from January 1, 2023, the national subsidy for new energy will be cancelled, leaving only tax and fee reduction support policies such as purchase tax and vehicle and ship tax. At that time, it is inevitable that new energy vehicle will increase the price.
In addition, the current price increase of power battery materials and semiconductor components is still continuing. Under the dual influence of the cancellation of national supplements and rising raw material costs, it is reasonable for new energy vehicle companies to "price increase" this wave of "price increase". It can be seen that price adjustments are affected by multiple factors. Price stability is of course important, but for various reasons, many car companies still make price adjustments. What is the confidence to keep the price of
Zekr?
So, Zekr stood up at this time and said that he would not make a price adjustment?
Whether the price increases lead to an increase in price or choose to reduce the price at the end of the year, Zekr chose to stand on the side of consumers - price stability.
As we have said before, the raw material cost of new energy vehicles is still at a high level, which makes it impossible for everyone to reduce prices easily. Furthermore, the delivery of Zekr has exceeded 60,000 units. With the acceleration of delivery speed, the delivery cycle of Zekr 001 is expected to be shortened to 4 to 6 weeks. Therefore, Zeikr does not need to take the path of "reducing prices to win".
interprets from an internal perspective. The strong product strength allows Zekr to avoid frequent price adjustments to attract market attention. The luxury hunting coupe, Zekr 001, adheres to the product concept of "not making boring electric cars", breaks the traditional thinking of sedans and SUVs, and has evolved comprehensively in the three major fields of smart drive, smart cockpit and intelligent driving, and has won high market recognition with its comprehensive leading product strength.
sales are the best proof of product strength. In October, the delivery volume of Zeikr 001 exceeded 10,000, reaching 10,119 units, and increased by 222.3% month-on-month, becoming the first pure electric luxury car in a Chinese brand to achieve a monthly delivery of over 10,000 yuan.
In addition, the concept of making friends with users makes its price system more transparent and reassuring, which once again increases the added value of the Zekr brand's product. Jikr is committed to becoming the smart pure electric brand with the highest user satisfaction and becoming a trendy friend who understands users and technology.In addition to leading the market with products, ultimate services that exceed expectations and create all-round and thoughtful services for users as much as possible are also the essence of the ultimate brand.
It is precisely because of its excellent product strength and thoughtful service experience that the products of the Zekr brand have extraordinary product value. Taking the Zekr 001 as an example, while having outstanding machinery with "fast, accurate and stable", it is also the first in the new energy vehicle performance list and the highest value retention rate of Chinese brand pure electric vehicles. In the "Insight Report on User Net Recommendation Rate in China's Passenger Car Market", Jikr achieved a net recommendation rate of 70.29%, leading the mainstream brand rankings in one fell swoop.
has a good reputation, and it is not easy to build a process from 0 to 1. With strong product support and the group's endorsement behind it, the super high value retention rate is the best recognition of the market and the best proof of itself.
was written at the end
price increase or decrease? The same thing is said, although due to various conditions, the decision-making power is still in the hands of car companies, and maintaining stability is naturally the best choice, but what should be done? The Zekr in front of him sets a good example. Stable selling price and strong product strength complement each other, and user reputation and value retention rate are the concrete manifestations of the product in the market.
Make friends with users and create a brand with users. This is what Zekr is doing and what Chinese car companies should do.
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