With the development of the past two years, many cost-effective products have emerged in the domestic medium and large SUV market, which also gives potential consumers a choice. Among them, the Buick Encore in the American camp is undoubtedly the image of a popular model. With its advantages of cost-effectiveness and product strength, it has won the recognition of many Chinese people. However, the Chevrolet Trail Blazer , which is also an American car, is not so lucky. Although it has achieved a standard 2.0T+9AT and has a large terminal discount, its actual sales seem to be very down. According to the sales rankings of medium and large SUVs in October, the monthly sales of Chevrolet Trail Blazers are only 128 units. Some friends may ask why the Trail Blazers, known as the conscientious American giant, cannot sell in the domestic market? Regarding this issue, I will talk about my personal opinions.
To be fair, compared with previous years, the presence of Chevrolet is getting lower and lower, which is also the main reason for launching Trail Blazers. The official guide price remains between 229,900 and 333,900 yuan, which is a clear gap with mainstream medium and large SUVs. is misaligned in competition with and has also become the marketing strategy of the pioneers. And as the market deepens, Trail Blazers have also given considerable discounts. Taking Chengdu as an example, the discount for the entire series of 2021 models is basically around 50,000 yuan. Take the 2021 light hybrid 650T 7-seater version that costs 259,900 yuan for example. The actual price of naked cars is not more than 210,000 yuan. You can buy American mid-to-large SUVs at the price of Japanese compact SUVs. Is it cost-effective? I believe everyone has their own answers.
Next, I will give a brief introduction to the product strength of Trail Blazers, and finally analyze the reasons for the sales failure of Trail Blazers. In terms of appearance, the Trail Blazers' styling design is quite suitable for young people, and it has achieved avant-garde personality and a rough and hard-core coexist. The front face adopts a split headlight combination, a layered air intake grille with a large mouth shape, and a tall and mighty front layout, which undoubtedly gives people a strong visual impact. The American muscle style is my true comment on the appearance of the Trail Blazer.
In terms of body size, whether it is the car length of nearly 5 meters or the body wheelbase of over 2 meters 8, it makes this Trail Blazer reach the mainstream level of the same level. In addition, the entire series provides two layouts of 5 seats/7 seats, which can also meet the car requirements of different consumers.
hardware, the Trail Blazer series is equipped with a 2.0T engine + 48V mild hybrid powertrain, and its engine has 237Ps and 350N·m book parameters. The official acceleration time of 0-100km/h is 8.4 seconds. This is excellent for a big guy weighing nearly two tons. In fact, the Trail Blazer's power output is very abundant. Even if you are full of people, you will not feel weak when you step on the accelerator deeply. In addition, the matched 9-speed manual-automatic transmission also ensures good gear smoothness and clear gear shift logic, which also makes the driving quality of this Trail Blazer remarkable.
There is no doubt that the performance of the Trail Blazers' own product strength is definitely the best in the same level, but the disadvantages of the Trail Blazers are also more obvious. One is that the Chevrolet brand lacks appeal and low recognition has undoubtedly become an indisputable fact. Although Chevrolet's models are relatively complete and have a high cost-effectiveness, when consumers actually choose a car, they often first consider the highly recognized Buick , which is similar to the situation of Skoda . As long as you are not a friend who has a special complex for Chevrolet, Chevrolet will basically not be considered the primary consideration. This has also put Chevrolet in a vicious cycle. In addition, many problems such as low recognition and low late-stage retention rate are also reasons to discourage consumers.
Secondly, the interior texture is also a flaw of the Chevrolet Trail Blazers. After all, as a representative of establishing a high-end image, the interior quality is the key and foundation. However, the Trail Blazers did not learn from the lessons of previous failures, but did their own way. In addition to the conventional layout of the central control, the interior has a strong plastic feel and lacks a full LCD instrument panel. It is also a severely affected area for many car owners to complain about, which is in a big contrast with the Buick Encore. After all, if you spend more than 200,000 yuan to buy a car, consumers pay more attention to the class and texture. On the other hand, it is difficult for pioneers to meet the requirements.
Overall, from the mechanical level analysis, Trail Blazers is indeed a good car, but due to the brand and interior texture, sales failed. I think that if the Trail Blazers want to reverse the current down-and-out situation and maintain large terminal discounts, they must start with the interior texture. The latest dual-screen design of the family is the top priority.
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