Xing Rui
From the "first new energy vehicle to the 1 millionth new energy vehicle"; from "1 million to 2 million" to 1 year; from "2 million to 3 million" only takes half a year - this is the "acceleration" of BYD in the new energy track.
On November 16, when the 3 millionth new energy vehicle was launched, BYD also became the first Chinese brand to achieve this milestone.
At this important moment, Chairman and President of BYD Co., Ltd. Wang Chuanfu said that after more than 20 years of ups and downs, BYD has always adhered to its original aspiration and has vigorously promoted the rise of China's automobiles and the accelerated transformation of global green travel with "innovation aggregation".
"Ten Years of Sharpening a Sword"
Time flies, from "original intention" to the realization of dreams, BYD has gone through an extraordinary twenty years.
In 2002, China's automobiles were on the eve of the outbreak. It was this year that BYD made the decision to enter the automobile industry.
In January 2003, BYD announced that it would acquire 77% of Qinchuan Automobile's shares for 296 million yuan, officially entering the automotive field. In the eyes of the outside world, as the world's second largest mobile phone battery manufacturer, BYD's crossover from familiar batteries to automobile manufacturing is undoubtedly a "crazy move".
At that time, Wang Chuanfu had already turned his attention to the future. He said, "Battery can give cars a different charm." In 2008, BYD's world's first plug-in hybrid model F3DM was officially released, firing the "first shot" of turning to the new energy vehicle industry. On the long road of "search" in the new energy field, BYD launched its first pure electric model e6 in 2010 and opened the "new dual-mode era" with Qin in 2013. Although it did not trigger a hot market, it gradually shook the market position of traditional fuel vehicles.
In 2015, BYD Tang entered the market with three-engine and four-wheel drive technology, and began to stir up the SUV market. As the first model of BYD's "542" strategy, Tang demonstrated strong product strength: acceleration time of 100 kilometers is less than 5 seconds, full-time electric four-wheel drive, and fuel consumption of 100 kilometers is less than 2 liters. BYD Auto General Manager of Brand and Public Relations Department Li Yunfei commented that it "even now, its product strength is still strong."
is soon, and an important moment is coming. In March 2018, BYD released the new family-based design language Dragon Face. Wolfgang Iger, design director of BYD, said, "In the process of designing, we want to find a concept that represents strength and strength. In Chinese culture, I think it is the dragon." It can be said that this is a subversive leap in visual and design concepts, and it is also a watershed in the "appearance" of BYD Auto. The entry of the "new forces" of
car manufacturing has not disrupted BYD's steady progress. BYD has turned its main energy toward the creation of product systems, core technology research and development and quality management. Wang Chuanfu firmly believes that only by sticking to the "original aspiration" can one be invincible.
In March 2020, BYD released major innovative achievements in the battery field - " blade battery ". It is reported that the "blade battery" has greatly improved the volume utilization rate through structural innovation. Compared with the traditional lithium iron phosphate battery , the design of the "blade battery" increases the volume utilization rate by more than 50%, which is comparable to the performance of the ternary lithium battery, but its safety is far better than the latter. What complements the "blade battery" is that the mid-to-large luxury sedan that BYD is dedicated to creating is also launched in the middle of the year and has become the first model equipped with "blade battery". At this moment, Wang Chuanfu also published his new definition of luxury: "Safety is the greatest luxury." Han has lived up to expectations, from the monthly sales of 10,000 vehicles in the early stage of its launch to the current monthly sales of over 30,000 vehicles, writing a new legend of Chinese brands with its strong product strength.
2021 is a year when BYD shines in the field of technology innovation . In January 2021, BYD DM-i Super Hybrid was released and declared to "subvert traditional fuel vehicles." In September 2021, BYD e-platform 3.0 was officially released, further clarifying the product characteristics and R&D direction of BYD New Energy in the next stage.
In May this year, BYD released a new battery body integrated technology - CTB technology.The advantage of this technology is that the battery not only provides energy source for the entire vehicle, but also provides structural support for the body, completely subverting the traditional body design.
Count BYD's "actions" at each time node are accurate and sharp. Obviously, BYD is "prepared" and "rich reserves" on the road to new energy. Obviously, all this is inseparable from BYD's forward-looking strategic vision and correct strategic layout.
brand upwards, innovation is not only
When foreign brands are striking in the Chinese market with their premium brand and product advantages, Chinese brands can only silently catch up for a long time. The rise of the new energy vehicle market in
has given Chinese automakers the opportunity to overtake. Chinese brands represented by BYD have taken new energy vehicle as a breakthrough point to this long-awaited "cake". Among them, BYD Han and Tang performed the best. While sales are rising step by step, BYD has also achieved a breakthrough in brand value.
However, BYD's pattern is more than that. On November 16, at the scene where the 3 millionth new energy vehicle was launched, BYD released a million-level high-end brand - Yang Wang, which will bring "disruptive technology and products", and officially released its first model in the first quarter of 2023. In addition to looking up to the brand, BYD will also launch a new brand with great professionalism and personalization next year to meet consumers' increasingly prominent personalized needs. In terms of operations, personalized brands will adopt a co-construction and co-creation model with users, and will openly recruit outstanding dealers to join the entire market.
In the future, BYD will form a new brand matrix of BYD brands (Dynasty, Ocean), Tengshi brands, looking up to brands, and professional personalization, covering from home to luxury, from public to personalization, and can meet users' multi-faceted and full-scene car use needs. Behind the diversified development of
, BYD's huge R&D team and the support of "technical fish pond". In recent years, a series of innovative technologies such as "blade battery", "DM-i super hybrid", "DMp king hybrid", "e platform 3.0", and "CTB battery body integration" have not only enhanced BYD's brand image in the minds of consumers, but also promoted the development of the new energy vehicle industry to enter a new stage of change.
, supported by a strong system, BYD's sales are also growing rapidly. In October this year, BYD's new energy vehicle sales exceeded 200,000 again, reaching 217,800 units, and increased by 159% year-on-year compared with . From January to October this year, BYD's new energy vehicle sales reached nearly 1.4 million.
For BYD's excellent performance, Guo Shougang, deputy director of the Equipment Industry Department of the Ministry of Industry and Information Technology, praised: "BYD is firm in its direction and is determined to innovate. It has made many technological breakthroughs in the field of new energy vehicles, and its comprehensive competitiveness has entered the forefront of the world."
let the world see the Chinese power
Is BYD's "happiness" coming too suddenly? Not so. "You may have only seen our outbreak in two years, but in fact, behind this is our persistence for more than 20 years. Others are accumulating strength, but we are accumulating strength." Li Yunfei said so.
has been going through all the way from the decision to enter the automobile market in 2002 to the world-renowned "new energy vehicle leader", BYD has overcome all difficulties. When Wang Chuanfu reviewed this "extraordinary road", he said, "We have always insisted on industry and will encounter many difficulties, especially when was innovating its product , but we are not discouraged and have always adhered to it." It can be said that BYD's new energy road is a microcosm of the era when China's automobiles are forging ahead. What is
supporting BYD to move higher and farther? It is a responsibility and a mission. When BYD's 3 millionth new energy vehicle owner and football player Wang Shuang shouted "Let the world see the power of China", BYD is accelerating its way to fulfill its responsibilities and mission.
In 2019, Toyota Motor announced a joint venture with BYD. When talking about this cooperation, the two sides said that the two sides will jointly promote the development goals of electrification. "I am very happy to be able to surpass the competitive relationship with BYD and become a 'partner'."The outside world seems to be that the basis of this cooperation comes from BYD's "three-electric technology" in the industry and the urgent need to promote electrification in China.
While winning the high recognition of international car companies, BYD is also actively deploying overseas markets. Through "going around the world and for the world", BYD actively promotes passenger car overseas business. At present, BYD's new energy passenger cars have entered Japan, Germany, Australia, Brazil and other countries, with footprints covering more than 30 countries and regions around the world.
At the same time, BYD is also using practical actions to fulfill its green travel commitment. In April this year, BYD announced the suspension of production of traditional fuel vehicles. Saying "goodbye" with traditional fuel vehicles and being so determined. BYD is the first, which is a symbol of automobile history. The event also provides samples for global automotive peers.
is the continuous prosperity of the Chinese market and the continuous innovation of Chinese auto companies in technology and markets, which has promoted the strong rise of China's new energy vehicles. Chinese brands have also stood at the innovation high ground for new energy vehicles, and BYD is the banner that has been raised high. The 3 millionth new energy vehicle of
is an important milestone in BYD's development history, and it is also the best footnote for China to move from a "big automobile power" to a "big automobile power", and it is also the best witness to accelerating the realization of global green travel. In the future, BYD will continue to work with partners from all walks of life to move towards the high-quality development of with forward-looking strategies and innovative technologies to help achieve the "dual carbon" goal.
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