The most exciting thing in recent days is the rise of domestic cars. After more than ten years of dormant, domestic cars have finally embarked on the road of new energy, striving to accumulate technology to achieve overtaking on the curve of joint venture brands. Like domestic cars, domestic TVs have made the right choice again in the line competition between OLED and MiniLED. MiniLED pioneer brand TCL TV successfully won five sales championships this year on Double Eleven this year, and TCL TV sales rankings continue to dominate the top of the platform.
The line dispute between OLED and MiniLED is actually a hot topic in the TV industry in recent years. At the beginning, a batch of domestic TVs led by TCL in China began to transform into MiniLED, and among them, TCL is the most thorough one. If you look at TCL's new products carefully, you will know that TCL has almost given up OLED TVs. The newly launched products are either MiniLED TVs or LCD TVs with backlight partitions. In foreign countries, Samsung focuses more on MiniLED TVs. Samsung has also launched many new MiniLED TVs this year. Although Sony has slowly entered the market, new MiniLED products have also begun to be launched this year. LG is an OLED panel resource provider, and is still hesitant about MiniLED.
It can be seen that in the dispute between the old and new routes, even major manufacturers have differences. However, there is a difference, which means there is a chance. Just like when Nokia chose Symbian , and Apple chose IOS, Apple relied on its IOS advantage to eliminate the original industry leader.
The same is true for TVs. The emergence of MiniLED technology has enabled LCD TVs to gradually surpass OLED TVs in all aspects. MiniLED TV backlight can be stuffed into more light beads to increase brightness, and can also increase the number of backlight partitions to achieve more precise light control effects to enhance contrast, so that the picture quality can catch up with or even surpass OLED TVs. Then MiniLED TVs have a high lifespan that OLED cannot achieve. Overall, MiniLED TVs have too many advantages over OLED TVs.
And brands like TCL TV that entered the MiniLED track have accumulated a lot of MiniLED technology early on and have established their own technology moat. For example, whether MiniLED TV is an LCD TV, it is a problem to choose a VA soft screen or an IPS hard screen. TCL is different from other brands. It chose VA soft screen from the beginning and designed a self-developed A++ butterfly wing arrangement for VA soft screen, which increased the TV's contrast by 5 times and made the TV have excellent light control effect. Some brands use IPS soft screens and have not been optimized and upgraded. The TV has problems such as light leakage, green screen, and flower screens. The fact that
made TV brands begin to recognize that IPS hard screen is only suitable for small-screen products such as mobile phones and computers with low brightness. It cannot play the role of high viewing angle on TVs with IPS hard screens. On the contrary, VA soft screens are more compatible with MiniLEDs, which can achieve better picture quality performance.
The fact that TCL TV ranks first in sales this time also confirms the feasibility of MiniLED TVs. Volkswagen is more likely to accept high-quality and priced TVs with good picture quality, more durable and relatively low price. TCL TV and domestic TV chose the MiniLED route, which is also a national route.