On November 10, 2022, at the Genesis brand vision launch conference, Genesis officially announced that from 2025, all models of Genesis will become pure electric models, and will achieve the goal of 100% zero emissions by 2030 and net zero emissions by 2035. At the same time, at

On November 10, 2022, at the Genesis brand vision launch conference, Genesis officially announced that from 2025, all models of Genesis will become pure electric models, and will achieve the goal of 100% zero emissions by 2030 and net zero emissions by 2035. At the same time, at the vision conference, Genesis unveiled the brand's first digital exhibition hall - the Metaverse Genesis House. The GV60 also officially debuted. As a pure electric mid-size crossover SUV, the new car is built on the E-GMP electric platform. Compared with other models of the brand, the GV60 is more dynamic in design. At the same time, as an entry-level model, it is also more suitable for young consumers.

Genesis released its strategic vision for electrification in China

Above we mentioned thatGenesis has set the strategic goal of all new models from 2025 to achieve 100% zero emissions by 2030 and net zero emissions by brand by 2035. China will play an important role in these goals. In the future, a new product array consisting of 8 pure electric models will be built. Global annual sales are expected to reach 400,000 vehicles.

Entering the era of electrification, Genesis has further expanded its brand and service highlights for pure electric models to meet consumers' diverse needs for car purchase and maintenance. The "Accompany charging" service will provide thoughtful, flexible and diverse charging services to reduce drivers' charging anxiety. The worry-free service plan will provide more attractive quality assurance services for pure electric models to ensure the competitiveness of Genesis products.

In addition, Genesis has officially entered the Baidu Xilang Yuanshi, and unveiled the brand's first digital exhibition hall - Genesis Yuanshi, Genesis Home, extending its brand services to the virtual world, presenting a novel car buying experience through digital innovative services. In this metaverse home, consumers can immerse themselves in the Genesis model anytime, anywhere. At the same time, Genesis experience partners will also provide one-to-one exclusive services to every visiting consumer.

Geniss GV60 debuted in China for the first time

At this brand vision conference,Geniss made its first appearance in China for the GV60. As a pure electric model, the GV60 no longer uses Genesis's iconic shield-shaped center grille on the front face, and only retains the air intake grille in the lower half. However, the shield shape is still retained at the air intake grille. The family-style iconic split headlight design is retained and has a strong recognition. On the side of the body of the car, the new car adopts a suspended roof design. The roof continuously presses back down from the front of the car, forming a sloping back design at the rear of the car. At the same time, the lower part of the car window is constantly rising, cooperating with the waistline of the car body. Adds the sporty feel of the new car. At the same time, the car door also uses hidden door handles and supports face recognition entry. However, due to national regulations, foreign versions of streaming rearview mirrors have not appeared on domestic models.

is a round tail design at the rear of the vehicle, and the sloping back design perfectly echoes the rear of the vehicle. The sporty nature of the rear of the car is added, and spoiler is added to the rear and high-position brake light is incorporated. The taillight group shape echoes the front of the car. The shape is also very sharp.

In terms of interior, the new car adopts a large number of leather wraps. Even if it uses a monochrome color scheme, the interior details use gold decoration and yellow decorative lines, which adds a sense of luxury to a certain extent. Two through-type floating screens are equipped at the center console, and independent circular control buttons are added to the steering wheel. Among the many interiors, the most important thing to say is this crystal ball-style gear shift design. When you get in the car and get ready to set off, the crystal ball will automatically rotate to remind the driver that the vehicle is ready. When the driving is finished, the ambient light embedded inside will also light up. At the same time, information such as driving status will be displayed to interact with the driver.

front seats adopt a two-color design, and a diamond design is added to the details, which has a certain sense of high-end. There is also a boss key function in the co-pilot seat. The front seats also include seat heating, ventilation, massage and other comfort functions.The seat cushion at the rear is thick and has seat heating function. In addition to setting up a rear exhaust air outlet at the central control handrail, the new car also set up an air outlet at the B-pillar.

electric EV: GV60 has great strength, but this step in China still needs to be steady and steady

At present, there are not many pure electric mid-size SUVs in China, and each has outstanding strength. However, the market is not favoring powerful players at present. There were many powerful players who had already withdrawn halfway. The most important thing for Genesis is how to provide brand marketing and follow-up service guarantees. The road ahead still needs Genesis to take steady steps.