In the market, sales are the first criterion for testing the success of a brand. Behind the huge sales base, the feedback from car companies to users is the driving force and cornerstone for further sales to rise. In this regard, as Volkswagen, who has been deeply involved in the

In the market, sales are the first criterion for testing the success of a brand. Behind the huge sales base, the feedback from car companies to users is the driving force and cornerstone for further sales to rise.

In this regard, as Volkswagen, who has been deeply involved in the Chinese market for many years, naturally has sharp vision and unique insights, which has laid the foreshadowing for the sales of Volkswagen brands in China. Among them, SAIC Volkswagen , which quickly provided feedback to the market, achieved remarkable results.

SAIC Volkswagen has successively launched terminal promotions for users this year, and the products involved are also very diverse, including its Passat , Lavida and other major sales models. The real money discount has increased the number of consultations to dealers, and on the other hand, it has further stimulated consumers' willingness to buy cars. Combined with the purchase tax halving policy implemented by the state from June 1, it has played a positive role in promoting the increase in brand sales of SAIC Volkswagen from January to October.

Specifically, SAIC Volkswagen's cumulative sales figure from January to October successfully exceeded 1 million vehicles. In terms of market segments at all levels and product models, SAIC Volkswagen has continued its stable trend in recent months, firmly occupying the top three sales rankings of the China Passenger Car Association manufacturers.

Of course, in SAIC Volkswagen's view, giving back to users does not simply refer to car purchase discounts, but also needs to continue to develop new products.

For example, its new Lavida , which has just completed a mid-term facelift, has been widely praised by consumers with the blessing of the starry sky dot matrix grille, and its exquisiteness has been significantly improved compared to the past. At the same time, the cumulative sales of the Lavida family from January to October 2022 are also relatively ideal, with a score of 314,000 vehicles making it the first among German-style sedans. You should know that in the past two years, the traditional fuel vehicle market has shrunk severely under the sweeping of the new energy wave. It is indeed beyond the expectations of many people that the Lavida family was able to achieve sales growth instead of falling under such a general background.

new Tiguan L also performed similarly, with a cumulative sales of 137,000 vehicles from January to October. After the model was modified, it changed to the family's latest styling language, highlighting the sporty temperament of the model. In addition, it has been continuously increasing its functional configuration, equipped with the L2-level intelligent assisted driving function - Travel Assist full-trip intelligent driving assistance system, and has created a benchmark for a new generation of home SUVs with intelligent technology.

In addition to the above two models, SAIC Volkswagen's Passat, Viran and other models have also completed the facelift this year; during the upcoming Guangzhou Auto Show at the end of November, Tuyue, the SUV family, is also preparing for the facelift. By then, the SAIC Volkswagen family product matrix will be further improved, bringing more choice space to consumers.

Of course, there are many factors that determine sales. The solid German car manufacturing process is also an important part of it.

As we all know, the MQB platform has become a thing of the past for SAIC Volkswagen, and it is replaced by the MQB evo platform that performs better in smart interconnection. Unlike the former, the MQB evo platform focuses on improving the vehicle's human-computer interaction, infotainment and assisted driving modules. At present, a series of models such as the core products of the SAIC Volkswagen family, such as the New Lavida, the New Passat, the New Tiguan L, the New Touon , etc., are all built on the MQB evo platform.

In other words, with the support of the MQB evo platform, the above-mentioned models have made a leap forward in the field of intelligence. For example, the bus of the MQB evo platform adds CAN FD and on-board Ethernet, with bandwidth increased from the original 500k to 2M, and the communication rate can reach 100Mbit/s, which makes the vehicle easy to process large amounts of data. Based on this, the MQB evo platform also has OTA upgrades, that is, through online data download and update, it brings more expansion functions, which is similar to mobile phone software updates.

In fact, from another perspective, we can also understand MQB evo as a platform specially built for young people, which undoubtedly demonstrates the comprehensive R&D strength of the mass brand and its insight into the transformation of market demand.

was finally implemented in the product dimension. Whether from the early Pousssant or the current Passat and Lavida, SAIC Volkswagen seems to be able to step on the key points, and the brand's sales naturally come naturally.

Review of domestic passenger car sales data from January to October 2022. Under the influence of factors such as chips and epidemics, Yangtze River Delta region was the most severely affected. As one of them, SAIC Volkswagen was able to achieve a rebound in sales in the second half of the year, naturally inseparable from its keen sense of the market, its grasp of user needs and product layout.

At present, the traditional fuel vehicle market still has a lot of room. SAIC Volkswagen's advantages in this field are still very obvious, and it is reasonable to have a rapid increase in sales.