As China's SUV market enters the era of quantitative competition, consumer demand is also continuing to upgrade. Taking the new middle-class group that has rapidly risen in recent years as an example, when purchasing new cars, they not only pay attention to the quality of the vehicle itself, but also care about the taste, style and intrinsic sense of value of the vehicle. Simply put, when buying a car, the new middle-class consumer group will take into account the diversified attributes of the products: it must not only meet the workplace and business needs in daily work; it can also take into account family use and improve the quality of life of the family.
Looking at the current mid-to-high-end SUV market with a price range of 250,000 to 300,000 yuan, there are not many products that can meet these needs at the same time, and Dongfeng Honda UR-V happens to be one of them.
Super high appearance and large space, HOLD in various occasions
For the new middle class, cars are not only indispensable tools for transportation in daily life, but also a business card that reflects personal life taste. Therefore, when choosing a car, the new middle-class people also pay great attention to the appearance design of the vehicle. Only by being independent and not following can you demonstrate your personal taste.
As the flagship SUV of Dongfeng Honda , the UR-V is not only equipped with a combination of full LED headlights + full LED fog lights to increase the vehicle's sense of luxury. Its front face also uses a three-dimensional sporty front grille with silver chrome trim to show the powerful aura of the flagship SUV; in terms of the side treatment, the UR-V adopts a double waistline and a sloping back roof design, allowing the vehicle's sport and power to perfectly blend. At the rear of the car, the UR-V uses a through-type LED combination taillight (with flowing turn signal), which not only has a very high recognition, but also greatly enhances the vehicle's sense of class.
For the new middle class, the UR-V's atmospheric and fashionable appearance design is obviously very popular. When attending any occasion, the high-value UR-V can be completely HOLD.
In addition to its high-value appearance, UR-V also has a universe inside. Its body size of 4856*1942*1675mm and its ultra-long wheelbase of 2820mm, supported by the optimization of Honda MM space concept (maximizing riding space and minimizing mechanical space), the space performance can even crush the seven-seater SUV of the same level, and rear passengers can easily stretch their thighs.
If you want to impress the new middle class, in addition to having a large space, you also need to pay great attention to the details. The UR-V has a 90° open rear door. When used for business reception, this configuration will allow rear passengers to get on and off more easily, thus showing the respect of an executive car. In addition, a large number of practical configurations such as slide-type super-large panoramic sunroof, three-temperature independent temperature-controlled automatic air conditioning, seat heating and side window electric sunshades can also greatly improve the riding comfort and privacy of rear passengers. The leather-wrapped seats not only have a high-end touch, but also have excellent wrapping and support. Even if you ride for a long distance, the rear passengers will not feel tired.
For the new middle class, being busy may be the norm in daily life. After a day of work, a quiet large space is the best way to relax your body and mind. In order to improve the quietness of the car, UR-V not only uses a large number of sound-absorbing materials , double-layer sound-absorbing glass and noise-reducing tires, but also adds an ANC active noise reduction system. When you sit in it, it seems to be isolated from the outside world, which is not only comfortable but also full of advanced feeling.
can be used as a business car and can also meet the travel needs of family members. It is a standard that new middle-class cars must meet. The UR-V is equipped with a plasma air purifier, which can always protect the breathing health of family and children. If the phone is out of power during the car, the wireless charging panel located on the center console can easily charge the phone. In addition, multiple storage spaces in the car allow families to easily store bags, kettles and other items. Even if it is a holiday outing, it is no problem to load large luggage, camping equipment, barbecue grills, etc.
Powerful safety technology, allowing driving zero accidents
As an elite, the new middle class needs to switch back and forth between family and career and play different roles. The car must not only satisfy the family's pursuit of a refined life, but also show a good aura to its partners.They attach great importance to the safety of their families' lives and property, so when purchasing a car, the safety performance of the vehicle is particularly important. The Honda SENSING safety super-sensing system equipped with the goal of "zero accidents" installed by
UR-V can just fully meet all the requirements of the new middle class for vehicle safety.
Honda SENSING safety super sensing system includes functions: ACC active cruise control system (with LSF low-speed follow function), CMBS collision mitigation braking system (with FCW forward collision warning function), LKAS lane keeping assist system, RDM lane offset suppression system (with LDW lane departure reminder function), TSR traffic sign intelligent identification, LWC blind spot display system and other series of active safety configurations. Among them, collision mitigation braking system, lane keeping assist system , blind spot display system, etc. can help drivers effectively prevent traffic accidents, thereby greatly improving the overall safety of the vehicle.
In order to always be at the forefront of the times, the new middle class attaches great importance to the acceptance of new things and the acquisition of information at the first time. The second-generation Honda CONNECT intelligent guide Internet, which is specially optimized for the Chinese market, opens up channels for users to communicate with the outside world. The navigation of this system can display congestion information in real time, allowing the new middle class to reasonably plan travel routes; it can also use voice to perform system control, online electronic payment through Alipay , etc., so that the new middle class can maintain a technological lifestyle at any time.
strong power, derived from Civic Type-R
Similarly, as one of the most concerned product strengths in the consumption of new middle-class automobiles, the power system not only needs strong output, but also preferably becomes an excellent topic of discussion, and UR-V is perfectly competent.
In terms of power, Dongfeng Honda provides two power options for UR-V. Among them, the 240 TURBO version of the 1.5T engine has a maximum power of 142kW and a peak torque of 243N·m, which is matched with a CVT gearbox; the 370 TURBO version of the 2.0T engine has a maximum power of 200kW and a peak torque of 370N·m, which is matched with a 9AT gearbox. The 240 TURBO version of
is the entry-level TURBO version, thanks to the smooth and smooth power transmission of the CVT gearbox, and the comprehensive fuel consumption is controlled at 7.2L/100km, achieving a perfect balance between power and fuel economy. The performance of 240TURBO is excellent enough. For users who pursue stronger power and enjoy more driving pleasure to speed up and overtake, 370TURBO will be a better choice. This 2.0T engine is the same as Civic Type-R technology. It not only has top power performance that surpasses the same level, but also achieves a driving texture comparable to luxury models.
Although it is positioned as a high-end urban SUV, UR-V can also satisfy the new middle-class people's hearts to go out of the wild and release themselves. The combination of Real-Time AWD intelligent four-wheel drive + ADS full-time adaptive shock absorption system can greatly improve the vehicle's passability and driving stability. Even if you encounter complex road conditions in the wild, you can instantly transform from a "suit gentleman" into an "outdoor expert". In order to maximize the performance of the intelligent four-wheel drive system, the IDM multi-way intelligent driving adaptation system also provides four driving modes: energy saving, comfort, snow and sports, which allows users to switch at will in the city, wilderness or other driving conditions, ensuring the optimal driving state of the vehicle at all times.
Summary: As a high-grade flagship SUV, Dongfeng Honda UR-V's outstanding appearance, all-around large space, powerful active safety configuration and strong power performance are all in line with the lifestyle of the new middle-class people. For the new middle-class people who pursue higher quality of life, UR-V is undoubtedly their best car.
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