"Car Matrix" new car: In recent years, Ford has been very sad in China. Faced with the strong rising domestic independent brands and steady Japanese brands, Ford brand, as a representative of the US, seems to have no solution. On the one hand, sales decline, and on the other hand

"Car Matrix" new car: In recent years, Ford has been very sad in China. Faced with the strong rising domestic independent brands and the steady Japanese brands, the Ford brand, as a representative of the US, seems to have no solution. On the one hand, the decline in sales, and on the other hand, the pace of product renewal and updating cannot keep up, which directly led to the brand that once was in the first camp completely losing the opportunity to play strongly in China. Under the tide of new energy, the Ford brand is gradually drifting away. There are few main models on the market produced by Ford's two joint venture factories in China. Among them, the sedan category is represented by Focus/ Mondeo / Forres , and the SUV category is represented by Explorer/ Edge / Roadshaker . However, overall, the market share among the competitors in the same level is not high. Most models only seem to have a "showing presence" and have a low contribution to the brand.

As one of the representative works of Ford's mid-size SUV, the 7-seater large space of Ford Edge is a "trump card". It aims to benchmark the Toyota Highlander "top-level model" of the mid-size SUV. It has put a lot of effort into appearance, configuration and power chassis, and at the same time, it has launched the ST-Line model more sporty. Ford Edge, which has arrived at the replacement node, has completed its application and is about to go public. What are the specific upgrades and changes in the new Edge? It is the focus of general attention of consumers. Judging from the exposed information, the new car has a length of 5,000mm, and the wheelbase is extended by 100mm from the current 2,950mm, which is significantly ahead of the current Toyota Highlander. The new car uses split headlights and through-type daytime running lights to stretch the front face with a more impactful sense of déjà vu. The designs of the front surround decorated with a strong sense of sporty black decorative strips, the new 8-spoke wheels, and hidden door handles are significantly improved compared to the current model. A large number of options provide convenience for people who meet different consumer needs. The power system will continue to be equipped with a 2.0T engine, with a maximum power of 185KW, matched with an 8AT transmission, and a hybrid version will be launched in the future.

"new" new world can shake the market position of Toyota Highlander in the next days, the price is crucial. Referring to the current price range of 229,800-309,800 yuan, the new world may have a slight adjustment. With its excellent body space advantages, it may pose a certain threat to the Highlander . After all, at this stage, the Highlander still has a phenomenon that it is difficult to get a price increase for a car, and the "misplaced substitute" in the new world may rise against the trend and make good performance. Do you think about it?