Recently, J.D. Power, a world-leading consumer insight and market research institution, officially released the 2022 China New Car Quality Research SM (IQS). Dongfeng Fengxing T5 EVO model has won the third place in the mid-sized SUV list, confirming the brand's strength with its excellent quality. After the results of the Dongfeng Fengxing T5 EVO model were released, it has attracted widespread attention from industry insiders, automotive media and consumers. After all, China's new car quality research list has extremely high authority around the world. It is understood that China New Car Quality Research (IQS) began in the Chinese market in 2000, and based on the "Voice of Customers" to measure and count the quality problems encountered by new car owners during the 2-6-month car ownership period. The quality of new cars is expressed in the average number of problems per 100 vehicles (PP100). The lower the number of problems, the better the quality. In the mid-sized SUV ranking, Dongfeng Fengxing T5 EVO achieved the third best result with 183 PP100s.
How did this highly acclaimed mid-size SUV achieve such excellent results, and how did the Dongfeng Fengxing brand empower this product? Today we will take you to explain in detail.
brand younger, Fengxing T5 EVO defines the new standard for fashion trends of Z-generation SUVs
Since its establishment, Dongfeng Fengxing has been fully benchmarking the joint venture brands in terms of appearance and interior design, vehicle equipment, comfort, etc., and is committed to creating high-quality products favored by users. Especially with Generation Z becoming the mainstream consumer group, Dongfeng Fengxing seized the pulse of the times and released the "Cheating Plan" strategy last year, helping the brand to develop upward through a younger brand image, empowering from technology, quality, service and other aspects, and subsequent products will be switched to the new "Jinshi Mark".
Fengxing T5 EVO, as the first strategic model after the revitalization of Dongfeng Fengxing brand, took the lead in adopting the "Jinshi Flag" and officially kicked off the youthful transformation of Dongfeng Fengxing brand. Its innovative approach uses a brand new design language of Front Dynamics, with fashionable elements such as beast bionic front face and roar front grille, which is particularly eye-catching in appearance. In addition, the human-computer interaction, the interesting Future Link 4.0 intelligent networking system, and the advanced configuration of NAPPA leather seats with an anamo function have created five core advantages: charming appearance, magic space, vitality driving control, full protection, and strength and quality, and defined the new standard for the fashion trend of the Z-generation SUV, making it maintain high popularity since its debut and is deeply sought after by the young Z-generation.
insists on user first, and gain fans with superior quality and trendy marketing strength Z generation
People often say that "users are God", and insisting on user first is a service concept that will not be outdated in any era. The reason why so many users have praised the quality of Fengxing T5 EVO is mainly due to the superior quality of the product, and also from the manufacturing process of Dongfeng Fengxing, which has military-industrial ancestry behind it. It is reported that Dongfeng Fengxing has established an HQRS quality assurance system and has made strict requirements on the quality and test standards of the vehicle during the development of new cars. Among them, Fengxing T5 EVO has established more than 3,000 control standards and implemented a quality control system comparable to luxury cars, ensuring that every car can become a reliable partner for young users.
In addition to the innovation and quality control in the product, Dongfeng Fengxing also makes the brand gradually younger and more energetic in its marketing strategy, and becomes accustomed to young people. At last year's brand launch conference, Dongfeng Fengxing used a grand concert to combine rap, street dance flash, graffiti painting boards and other forms, attracting many young users to participate, making them witnesses and participants of Fengxing's brand upward trend. At this year's Fengxing T5 EVO new car launch conference, Dongfeng Fengxing joined hands with the likes of young people - Jike Junyi, cross-border and breaking the circle, and launched the Fengxing T5 EVO "Trendy Car Plan", innovatively creating a trend car party for car owners in the form of a "Trendy Enjoy Party". It can be said that the trend has reached a new level. It has not only been unanimously praised by fans, but also has aroused enthusiastic response in the industry.
Fengxing T5 EVO's excellent achievements in the 2022 China New Car Quality Research (IQS), not only confirms that excellent quality is an important part of Dongfeng Fengxing's brand's youth strategy, but also a recognition of the efforts made by Fengxing's brand to bring more outstanding products to consumers. In the future, Dongfeng Fengxing will continue to create higher-quality products for users with an attitude and determination to be close to young consumers and a determination to change.
Activity time
September 18, 2022 to September 20, 2022-
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