was invited to participate in the Ideal L8 new car pre-appreciation experience activity, experienced the Ideal L8 in depth, and then watched the Ideal L7 trial loading car in the confidential workshop. Since there is a lot of things to say, this article will be divided into two parts. The first part of
mainly answers the following three questions:
1. Why do you want to adopt the "mastiff doll" tactic? Will the launch of
2 and L8 affect the market of L9? What impact will
3 and L8 have on the current six market segments?
Part 2 mainly answers the following three questions
1. Which one is suitable for you for ideal intelligent driving?
2, L7, L8, L9, which one is suitable for you?
3, L7, L8, L9, it’s really difficult for a partner!
Enter the first part
1. Why do you want to use the "mastiff doll" tactic? The ideal "mastiff doll" in
is really a trapped place. The front cannot be distinguished, and the side is limited, so it can be distinguished later. Is it because Ideal thinks this design is too beautiful? In fact, Director Li gave the answer in the first part of the press conference. Ideal is still in the early stage, and everything must be focused. The benefits of nesting dolls include: high versatility of parts, can be produced on the same assembly line, low pressure for after-sales spare parts, and low difficulty in software adaptation. However, many traditional manufacturers may be very disdainful of the "city doll" tactics, believing that this is what they play with, and the risk is very high. If one is done, the whole game will lose. However, the user needs of traditional manufacturers are very poor, and Ideal's ability to grasp the needs of users should be second to none in the circle. Moreover, in terms of the current sales volume of L9 and the reservation volume of L8, people love this set of appearance quite well. Therefore, it is not a bad thing to put nesting dolls on users’ aesthetics. Will the listing of L8 affect the L9 market? First of all, we need to clarify the difference in size. L9 is a full-size SUV and L8 is a medium- and large SUV. As Director Li said, one is a three-bedroom apartment with 180 square meters and the other is a three-bedroom apartment with 120 square meters. The same three-bedroom apartment has a large difference in space, so the user group has overlap, but the probability of overlap is not large. Secondly, putting aside the size gap, the configuration differences include refrigerators, OLED screens (color TVs), ten-point massage, 4D vibration, leg support (massage seats), small table boards, and fragrance. It can be seen that none of the new three electrics are spared, which means that if you pursue higher quality, L8 may not meet your needs. Another point is that the current appearance of L9 is still very recognizable. In other words, it is very personalized, so some customers may feel that it is too high-profile. After all, most of them are 35-45-year-old dads, who have passed the era of showing off their personality. With the cover of the entire series, L9 will not be so eye-catching, just like A6 and A8, Magotan and Phaeton, Mercedes-Benz E-Class and S-Class. S-Class. On the contrary, E-Class will say that I am not much different from my elder brother, so I think that the customer portraits of L8 and L9 are significantly different. So do you think the launch of L8 will affect the L9 market? I think the impact is limited.
3 and L8 have on the current six market segments? As a replacement model of ideal ONE,
L8 naturally has a better grasp of user needs. What are the 6-seater users paying attention to? It is a high-frequency 4-person trip + a low-frequency 6-person trip. The most commonly used scenario should be to pick up and drop off children to and from school every day, so the front four seats are the most concerned positions for users. However, this time, Ideal not only has the first four seats done well, but also has heated and fully electric adjustments on the third row. Don’t underestimate these two configurations when going, especially the second one. Unfold the third row of seats, and no longer need mothers to dirty their beautiful clothes. Typical small functions solve big problems. In addition, such as three-dimensional five-screen interaction, they are all magical tools for taking care of children, so mothers are interested in whether the car is easy to drive, whether it is comfortable to sit, whether the sound insulation is good, whether the 360 panoramic image is easy to use, as for what you tell her about Miller loop, the difference between 1.2T and 1.5T, she doesn't want to listen at all. Therefore, the current six markets are in space, and there are only a handful of competitors who have full access to children.
In summary, Ideal has never won online, sales have never lost, six markets have been tossed, and they have entered the 5 markets strongly. So in the next part, let’s talk about 1. Which one is ideal for you? 2. Which one is suitable for you, L7, L8, and L9? 3. L7, L8, L9, it’s really difficult for competitors! Three questions.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-