In 1972, Advertising Age magazine published a series of articles entitled "The Age of Positioning" and created the famous " Positioning Theory " in the history of marketing . This theory believes that "positioning" is the effort you put into the minds of future potential customers. The first rule is to ensure that the product occupies a truly valuable position in the minds of expected customers.
In the automotive market where brand ripples and product homogeneity are becoming increasingly serious, the proportion of automobile consumers who intend to buy brands or products in the early stage of purchasing has increased from 10% in 2016 to 18% in 2019, which means that the pre-order of automobile consumption decisions and it is very important to seize the minds of users in advance.
As an emerging force in Chinese automobile brands in recent years, Chery Jetour is committed to developing the "travel +" market segment on the premise of grasping the market structure and user needs. It has successfully established the positioning of a leading brand in the segmented market in the minds of consumers. Its products such as Jetour X70 PLUS are also highly favored by users. All of this is due to the differentiated advantages shaping in the strength of product and the high-value experience established in the minds of consumers.
What exactly are the needs of consumers?
The famous market monitoring and data analysis company Nilsen released the "2020 China Automobile Consumption Trend Report" shows that the continuous expansion of the middle class has driven a significant upgrade in automobile consumption, and the demand for vehicle grades and quality is particularly obvious. This also gives many Chinese auto brands an opportunity to strive to improve their sense of quality and value. The hot sales of Jetour X70 PLUS have indirectly confirmed this truth.
, which is positioned as a strong car, has put a lot of effort into creating a sense of quality. The design language of Huicheng Qiaochu 2.0 combines the essence of Hui style architecture design and the concept of traditional home culture. The shape is unique and can easily arouse aesthetic resonance among Chinese consumers. In addition to the simple embracing design of the interior, the large area of soft materials is supplemented by piano paint and chrome decoration, which further adds texture. In addition, the comfortable cockpit is also a powerful tool for the Jietu X70 PLUS to win users' favorites. It has 4749mm super large body + 1900mm widest + 2745mm ultra-long wheelbase. It fully considers the needs of home and travel scenarios in product equipment. 5/6/7 Three layouts, maximum 41-degree folding of the second row seat back, central control storage box cooling and heating function, 24 NVH acoustic package technology, and 118 healthy and environmentally friendly interior materials are selected, deeply exploring the comfort and convenience of the cockpit space.
All-round intelligence will bring immediate results to improve quality
Today's consumers' urgent need for intelligent car use experience is self-evident, and intelligence has gradually become a must-fight for major auto companies. The "arms race" for product intelligent upgrades has become the main theme of the automotive industry. Jietu X70 PLUS is well aware of the actual needs of users in product creation, and has made targeted layouts in both intelligent experience and intelligent security.
Through dual 10.25-inch screens, Jetour X70 PLUS can provide you with a complete intelligent entertainment experience. Huawei Hicar opens up the channel between the car and the mobile phone, which means you can experience the massive online resources on the mobile phone in the car and be able to interact with the mobile phone with three screens; iFLYTEK 's voice recognition technology greatly liberates both hands, and responds accurately and quickly. Many operations during driving can be solved through simple voice interaction; Beidou /GPS dual-mode positioning + AR real-life navigation can not only improve the accuracy of navigation, but also have an experience comparable to luxury car-level. With the support of the highest computing power chip of Qualcomm , the L2.5-level intelligent driving system equipped with the Jietu X70 PLUS can provide more efficient security protection. This Bosch 's most advanced driving assistance system has functions such as ACC adaptive cruise control + AEB automatic emergency braking + APA fully automatic parking. Coupled with lane departure warning, lane keeping, panoramic images and other active safety configurations, it can effectively reduce the driver's driving burden. It is more worth mentioning that Jietu X70 PLUS supports the FOTA upgrade of the entire vehicle, which can realize the online upgrade and update of multiple functions, making your car a car that can think and communicate.
How to seize the minds of consumers is actually the most important thing in understanding the real needs of users. The core needs of consumers at present are quality and intelligence. The reason why Jettu X70 PLUS has been a great success is that it has made an indelible contribution to the understanding and catering of user needs. Secondly, it gives consumers a stronger sense of experience, quality and high value in terms of product strength. This is also a consensus in the automotive industry.
Activity time
October 2, 2022 to October 2, 2022-
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