In the automotive industry, if you want to become an evergreen, you must keep pace with the times, constantly meet the needs of consumers and the market, and regard the needs of consumers as the needs of the brand. Only in this way can you become a century-old brand.
However, some people just don’t believe in evil, occupy the full market sales, ignore consumers, and the final result is to be eliminated by the market. This brand is: Japan Suzuki.
In the 1990s, I believe no one didn’t know the Japanese Suzuki brand. It mainly produces small models, among which its Alto is very popular among Chinese consumers.
In the 1990s, when everyone was not rich, you might not have imagined that Suzuki sold 220,000 vehicles a year with the model Alto, winning the No. 1 AO-class car in China for many years.
There was a catchphrase at that time: If you want to achieve a well-off life, you must have Alto at home. Alto seems to have become a standard configuration in wealthy families. It is precisely because of this huge sales volume that Japan's Suzuki began to be arrogant.
With the progress of the times, the family conditions of Chinese people are gradually improving, and the slogan for the whole nation to achieve a well-off society has also emerged in various places. When everyone has money in their pockets, they naturally have higher requirements for cars.
In order to meet the needs of the Chinese automobile market, many brands have begun to transform and abandon small cars, focusing on compact and medium-sized cars. Because Chinese people like cars with large spaces, automakers must change.
But Suzuki was indifferent. It occupied the market it retained and insisted on producing only small-scale cars. Its chairman Suzuki Shuo insisted that he would rather die than compromise with the Chinese market. As a result, because it could not meet the needs of consumers, it was abandoned by the Chinese market and eventually disappeared.
As the saying goes: Someone will fall down, someone will stand up. The huge market demand has made major car brands start to grab the cake.
Although after Suzuki was eliminated, Japanese Honda Toyota gained an advantage, domestic brands have also begun to emerge. Among them, the domestic Changan used the Yidong model and sold hundreds of thousands of vehicles a year.
Anyone with a discerning eye will say: When joint venture cars are trying their best to empty your wallet, domestic cars are trying their best to do what consumers want and save money for consumers.
Take Chang'an Yidong PLUS as an example. Adhering to the spirit of brand evolution, it has been on the market for ten years and has been constantly changing for ten years, striving to become a national family sedan.
1. High-value
In terms of appearance, domestic cars are only what Chinese people want, and Changan Yidong PLUS is no exception. It inherits the same design language of the family style. The front face adopts the Whale Star Sea air intake grille, and the mesh design inside looks very dynamic and atmospheric.
is equipped with sharp LED headlights on both sides, and front through-type LED daytime running lights are added in the middle, which looks very unique and sporty and highly recognizable. In addition, chrome-plated strips are also used on both sides of the air intake grille to make the front face more layered.
Changan Yidong PLUS body adopts a dynamic waistline design. The clever combination makes the entire side of the body very three-dimensional. The wheels also use 17-inch aluminum alloy wheels, which looks particularly dynamic. In addition, a through-type taillight and dual exhaust ports are definitely the most popular styling design at the moment.
2. Large space
The reason why domestic cars are very popular with consumers is naturally large space. Although Changan Yidong PLus is a compact model, the body size reaches 4730X1820X1505. The space is almost as good as the size of a mid-size car, and it is very spacious and comfortable to sit inside.
Of course, what satisfys consumers the most is the configuration of domestic cars. The most conspicuous thing about Changan Yidong PLUS is that it has two large 10.25-inch displays, which gives people the feeling of technology, and the layout is all about the driver. The central control screen has a certain inclination to the cab in terms of angle.
Chang'an Yidong PLUS interior, almost all parts that can be touched are made of soft materials. It can be said that the materials are full of sincerity. The system uses Chang'an's latest inCall300s intelligent interactive system. Its characteristics are built-in mobile phone remote assistant, mobile phone Bluetooth key, 4G full-time online function, support arcade game mode, and all kinds of popular APP download functions, achieving the integration of technology and entertainment. The most commendable feature of
is that it upgrades the 360-degree panoramic image to 540-degree high-definition image, which can achieve the effect of chassis perspective. Even if you are a new driver, it is not a problem to reverse the side of the car.
3. Powerful
Changan Yidong Plus is equipped with Changan Blue Whale's new generation NE1.4T high-pressure direct injection engine, with a maximum horsepower of 160 horsepower and a maximum torque distance of 260 Nm. It is matched with a 7-speed wet dual-clutch transmission. When you step down with a throttle, it is full of a pushback feeling.
In terms of power, this car provides consumers with two versions of 1.4T turbocharged and 1.6L naturally aspirated for users to choose from. The most unexpected thing is that the price of the top-end bare car is less than 100,000 yuan.
If you are going to choose, would you choose to buy a Japanese Honda Toyota or our domestic Changan Edom plus? See you in our comment section.
#Ten years of Yidong evolve again#
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