As a result, the competition in China's automobile market has shifted and no longer competes in scale, cost, and speed. Enterprises need to set new routes in system construction, product development, technology updates and user services.

Car Review Observation "Che Reviews Agency"

Introduction: Chery Automobile is trying to occupy the commanding heights of the new energy intelligent track with a brand new technological strategy and open up a new situation in the new energy market.

As technology and products advance, the original growth boundary is broken. In the era of intelligence, with the new car manufacturing strength of Tesla and NIO , traditional car companies are forced and promoted to speed up their search for new life.

is turning to electrification and intelligence, every giant is trying to use loud shouts to show the "muscles" of the new era, catch up and welcome a brand new era.

As a result, the competition in China's automobile market has shifted and no longer competes in scale, cost, and speed. Enterprises need to set new routes in system construction, product development, technology updates and user services.

The gears of the industry's huge changes have sounded, and it is time for Chery to make changes.

accelerates the recast of Chery future

On September 16, the theme event "Yaoguang 2025 Chery Technology DAY" was held at the Chery Longshan Experimental Center in Wuhu, Anhui. Standing at a new starting point for the 25th anniversary, Chery Automobile's response to the new era is based on the forward-looking technology strategy of "Yaoguang 2025" and starts with renewal, opening a new chapter of Chery's era.

It is reported that this strategy covers four core areas: Mars architecture, Kunpeng Power, Lion Technology, and Galaxy Ecology. Chery will use this as a basis to fully build 13 core technologies including platform architecture, three-electric, intelligent driving, smart cloud platform, and ecological partners, and build a technology innovation chain for the new era.

Party Secretary and Chairman of Chery Holding Group Co., Ltd. Yin Tongyue said that Chinese auto companies have formed a global competitive advantage in new energy and intelligent networking. Independent brands have surpassed joint venture brands in terms of intelligent experience and have formed a relatively competitive advantage.

Therefore, strengthening investment and layout in new energy and smart cars at this time is to take the lead in seizing the market.

To achieve the above goals, Chery plans to invest 100 billion yuan in technological innovation in the next five years, and train more than 20,000 R&D personnel, of which the proportion of software talents exceeds 50%.

At the same time, "Yaoguang Laboratory" was also launched simultaneously at the conference to develop and research related technologies and create a new automotive ecosystem. Chery aims to build 19 Yaoguang laboratories this year and 300 by 2025 to support cross-science and cross-border technology research.

In addition, Chery will also synchronize the layout of six major R&D centers including Wuhu , Shanghai, North America, South America, Europe and Central Asia, fully supporting the implementation of Yaoguang 2025 plan.

Yin Tongyue emphasized: "'Yaoguang 2025' forward-looking technology strategy will become the key to Chery's construction of new technological leadership in the new track."

technology is the blood of the enterprise, and products are the nutrients for the continuous growth of the enterprise.

It is reported that in terms of the "Yaoguang 2025" forward-looking technology strategy, in terms of vehicle platform, will build three vehicle platforms for new energy and intelligent networking, namely the high-performance intelligent pure electric platform E0X, and the products on this platform will go to the mid-to-high-end market; followed by the light commercial vehicle pure electric platform C0X, which is also a skateboard platform, mainly providing commercial mobile solutions for urban logistics, travel markets, etc.; and the high-performance hybrid platform T2X, all traditional cars will develop on this platform in the future.

According to the plan, Chery will launch 33 new energy products in the next five years, of which 19 are pure electric products.

Explore technology to change rules

At present, the integrated development of the Internet, intelligent manufacturing and the automobile industry have brought unprecedented innovation opportunities, market opportunities and development opportunities, providing broad space for my country's automobile industry to seize the high point in the new energy intelligent automobile track.

At the same time, the development of new energy vehicles is also forcing my country's automobile industry to make progress in the technological field.

After years of development and precipitation, China's independent brands have realized that only by relying on the improvement of core technology can the gap be narrowed or even catch up with joint venture brands, change the world's new energy industry structure, and truly transform from a follower of the system to a provision of the system.

Obviously, Chery wants to be this pioneer.

Looking back on the past 25 years, from the first Chery car to the first independent automobile company to master engines, automatic transmissions, chassis, engine management systems (EMS) and platform technology through independent innovation; from the automobile manufacturing that started with the engine, to the cumulative application of more than 24,000 patents; from the first batch of 10 Chery cars in my country's first year of joining WTO, to now rank first in China's automobile brand exports for 19 consecutive years, with overseas users exceeding 2 million... As the foundation of technology, Chery has never stopped exploring.

Facing the arrival of changes in the new era, Chery is trying to occupy the commanding heights of the new energy track with technological innovation with its "Yaoguang 2025" strategy.

"'Yaoguang 2025' strategy is a brave attempt for Chery to keep up with the pulse of industry development, actively cater to pan-centralized needs, and to innovate and start businesses. It is an important strategic support point for the enterprise's 'technology leap', and it is also a "charge" and "declaration" for Chery to accelerate its transformation to global technology companies. It is also a brave climb for Chery to advance and carry the upward mission and responsibility of national brands." Yin Tongyue said.

Not only that, at this conference, the National Engineering Center for Automobile Energy Conservation and Environmental Protection was officially unveiled.

The center will give full play to the advantages of platform resource integration, forward-looking technology research and development as the core, carry out in-depth research on the "bottleneck" technology and "double carbon" goal of the development of new energy vehicles, promote the breakthrough of key technologies in the industry, build the most influential and authoritative think tank in the industry, further drive the transformation and upgrading of the domestic new energy industry chain, and even drive the entire industrial field to the forefront of the world.

At the same time, the center will be deeply integrated with Yaoguang Laboratory, becoming the "source driving force" for Chery to seize the "smart high point" of development in the new era of the industry.

Car Review Observation

To sum up, it is not difficult to see from it that Chery Automobile's determination to transform and declare war on the future, but Miao Wei, deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference and former Minister of Industry and Information Technology, had publicly stated that the current global smart car development pattern is not determined, and the time window for Chinese independent brands is about three years, at most five years.

has not much time left for Chery.