in the world of questioning, we can see that it has the "potential" to become a super IP.
The super IP of the question world: Six-seater luxury smart large-scale electric SUV
At the Guangdong-Hong Kong-Macao Auto Show held not long ago, Huawei executive director, terminal BG CEO, and smart car solution BU CEO Yu Chengdong revealed that the brand will soon release the luxury smart large-scale electric SUV industry, bringing the six-seater ride experience. It is reported that the new car will be released at the end of June and is expected to be delivered by the end of July.
It is not difficult to understand from the content revealed by Yu Chengdong that the positioning of the Wenjie is "six-seater luxury smart large-scale electric SUV", and this is also the "personal IP" of the Wenjie. From the perspective of the segmented market, there are not many six-seater SUVs on the market. However, six-seater SUVs with three major labels: "smart", "luxury" and "electric" are rare.
Among them, although it also focuses on large 6-seater SUV models, it also has good advantages in intelligence. But there are still some shortcomings in creating a luxurious atmosphere or in terms of luxury configuration. Traditional powerful BBA and other models are rarely involved in the field of six-seater electric SUVs. Therefore, the world of questioning can be said to be the blue ocean of "six-seater luxury smart large-scale electric SUVs" and is the only one in the market.
So the question is, how does the QR industry create the super IP of "six-seater luxury smart large-scale electric SUV"? In other words, what is the potential to become a super IP of "six-seater luxury smart large-scale electric SUV"?
Potential 1: Big six-seat + million-level luxury configuration
Nowadays, with more and more second-child families, many manufacturers have launched 7-seat three-row SUV products for this consumer group, but there is no need to say more about the actual effect. Many models have more third-row only for children. Therefore, even if we create the super IP of the "six-seater luxury smart large electric SUV", if we want to give the meaning of luxury, we still need to spend more effort and effort on product design and configuration.
First of all, in order for passengers to enjoy a spacious enough driving space, a large body size is inevitable. The length, width and height of the question are 5020x1945x1775mm, and the wheelbase is 2820mm. At the same time, thanks to the advantages of the electric platform, it can fully meet the seat layout needs of 2+2+2, and its actual riding space will also have excellent performance.
. Regarding the performance of the ride space of Wenjie, Yu Chengdong even put down his bold words, saying that although Wenjie's shape is very compact, the interior space is large and it is a large luxury SUV, and he has enough confidence to allow the boss and leaders to rest very comfortably. Yu Chengdong also said that our new car has a greater comfort than that of all high-end cars, luxury cars and MPVs.
For example, in the interior materials and configurations, the Nappa pattern leather covering within reach, the carefully crafted various trim panels, as well as 128-color ambient lights and first-class seats, these are bound to be missing. At the same time, the QR code will also be equipped with the HUAWEI SOUND audio system on the M5, professional-grade amplifier, 1000+W, 7.1 surround sound field, and the optimized sound effects for each position in the car, which can easily immerse you in it.
Based on the above aspects, in terms of luxury, the Questioning World will have a million-level luxury car experience like M5, and even the Questioning World, which has the advantage of latecomer, will have better performance at the luxury level.
Potential 2: Huawei technology empowers and creates smart SUV tag
There is no doubt that the booming development of electrification has accelerated the popularization of intelligence in the automotive market, from millions of supercars to 100,000-level grocery shopping cars, almost every product has a car-machine interconnection and intelligent driving system. However, "having" does not mean it is easy to use!
Take car machines as an example. Poor experience, few applications and slow upgrades are common problems in most car machines' interconnection and intelligent driving systems at present. However, with the support of Huawei HarmonyOS smart cockpit, the question world will bring a new experience.
First of all, unlike many slow-start car systems, the HarmonyOS system's car opening speed is particularly fast; whether it is opening an application or switching APP, there is almost no sign of lag or frame stuck, and it is very smooth and follow-up. In terms of smoothness, you won’t feel like you are operating a car computer at all, but instead you are using a tablet or a mobile phone.
Secondly, in terms of applications, the HarmonyOS system has been equipped with applications such as Petal Map, Huawei Music, Huawei Video, Kugou , Himalaya , Youku, etc., making cars the "second space" for users' lives. Coupled with Huawei's rich APP resources in the application market, it is enough to support the application needs of many different scenarios. Moreover, operation similar to mobile phones reduces the learning costs of consumers.
In addition, in terms of human-computer interaction experience, another major advantage of HarmonyOS smart cockpit is its high intelligence. It uses Xiaoyi voice assistant, which can achieve 60 seconds of continuous conversation, and is not afraid of interrupting and invalid commands. It can easily complete 2 tasks in one sentence, and can also identify commands from the main driver, co-pilot, and rear seats.
What is unique is that the car computer system of Wenjie can use a Huawei account to log in to the mobile phone and car computer at the same time, and achieve seamless switching. After introducing the industry's first smart multi-window, HarmonyOS can also build window display forms such as full screen, split screen, and floating windows.
For example, when opening music during navigation, the navigation will not retreat to the next level. Both interfaces appear at the same time. You can swipe 3/4 fingers to switch positions, which is very useful.
In the field of intelligent driving, the industry caters to the mainstream. The entire series is equipped with L2-level driving assistance system, with full-speed adaptive cruise + active brake, 360-degree intelligent panoramic image and automatic parking system . This technological configuration is not as dull as SUVs of the same level.
To give an example, when you turn on assisted driving and successfully change lanes by artificial intervention, you don’t need to double-dial pull lever to restart. After about three seconds, as long as the marking and road conditions are suitable, the assisted driving function will automatically start. This understanding little design greatly improves the intelligent experience.
In short, from the perspective of intelligence alone, with the empowerment of Huawei's Hongmeng cockpit and intelligent driving system, the Questioning Industry will set a six-seat luxury intelligent benchmark.
Potential 3: extended-range power, the driving control quality of million-level luxury cars also adopt extended-range power. The advantages of fuel-efficient and electrical can bring a strong and light acceleration experience, and there will be no battery life anxiety, which can meet the actual needs of different users. In terms of range-extended power, according to the information currently released, the power system of 1.5T four-cylinder engine + drive motor is used, the 1.5T engine is used as the range-extender, the front and rear motor power is 130kW/200kW, and a 40.06-degree ternary lithium battery is built-in, and it also has external charging capabilities.
In terms of chassis control, the McPherson independent suspension is used, and the rear suspension adopts H-shaped multi-link independent suspension. After a brand new design and multiple tuning, it provides higher lateral control in terms of handling. The vehicle control and body stability are better. The vehicle also has the driving control ability to compete with any million luxury cars.
Compared with the characteristics of super IP, the company not only has a huge luxury space to meet the two-way needs of home and business, but more importantly, the company has reached the benchmark level in terms of intelligence and luxury, and is a truly "six-seater luxury smart large-scale electric SUV". It is obvious that the question world has already met the prerequisite for becoming another phenomenal super IP in the automotive market.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-