With the past of pure incremental era, China's automobile consumer market has shown diversity. Z generation , as a generation that has grown up with the rapid development of the Internet, has demonstrated huge consumption potential in the automotive market, especially a compact SUV of 100,000, which is often the first choice for the first car of the Z generation. However, there are many SUVs for young people on the market, how to choose? Today, let’s take the recently popular "full-fitting Demon King" Beijing Auto Rubik’s Cube and the "auto robot" Changan Auto Auchan Z6 to intuitively compare it to see which one is more in line with the taste of contemporary "trendy people".
On trend, who knows better the personality of trendsetters in Generation Z?
How to determine if you are a trendy person? The first thing to look at is matching. For real trendy people, their trend compulsory courses can be described as diverse, either implicit and restrained, or unrestrained, or fresh and indifferent... but one thing in common is personality. For young people of Generation Z, cars are the same. In addition to being a means of transportation, they are also a social tool. What kind of car can drive to make them the protagonist of the whole game is their primary demand. Therefore, when purchasing a vehicle, high appearance is essential. From the perspective of appearance design, both BAIC Rubik's Cube and Auchan Z6 show different design concepts.
BAIC Rubik's Cube adopts the "diamond star" design concept and specially incorporates personalized elements. For example, the Rubik's Cube designs the integrated headlights extremely slender, and integrates the black decoration under of the engine compartment of to form a through-type effect. With a diamond grid, you can tell at a glance that this car is an Internet celebrity car exclusive to young people.
In addition, in order to keep up with the trend of the times, the four-door door handles of BAIC Rubik's Cube are all hidden designs. Compared with the traditional door handle design of Auchan Z6, it highlights the integration of the body. Moreover, this design method is not common in 100,000-level SUV models. In addition, the sport tail wing and color-blocking body design add a lot of vitality, making the overall appearance of the vehicle more fashionable and sporty. The same is true for the rear of the car. From a design perspective, BAIC Rubik's Cube breaks the traditional visual integration design form of the rear of the fuel vehicle. Instead, it reasonably utilizes some lines to form a sense of interlacing of light and shadow, making the tail look more three-dimensional and layered. Compared with BAIC Rubik's Cube, the appearance of Auchan Z6 continues the family design concept of Changan . It is almost the same as the design style of Changan CS series and UNI T. The shape of the whole vehicle is quite distinct, but it has to be said to be too sharp. The design of the headlights is somewhat similar to the Rubik's Cube, with a narrow and long headlight group paired with a shadow front grille. However, from an overall visual perspective, compared to the trend of BAIC Rubik's Cube, the Auchan Z6 is a bit hard-core. On the side of the body of the car, Auchan Z6 and BAIC Rubik's Cube also adopt a muscular design, but unlike BAIC Rubik's Cube, it does not adopt a suspended design, but instead uses different colored lines for side decoration, visually highlighting the body size.
Therefore, from the perspective of appearance design alone, compared with the "hard-smart technology style" Auchan Z6, BAIC Rubik's Cube will undoubtedly be more trendy. Whether it is a gathering of friends or a check-in with a goddess, it is an absolutely eye-catching tool.
On entertainment, who is more young and trendy in Generation Z?
What are the trendy people playing? Playing King, playing high street, playing Frisbee... If you just say that you are a trendy person, isn't it too monotonous? For real trendy people, from dressing style to enriching their hearts, to showing themselves, the only question they are thinking about is "how to show their personality". Even their favorite cars must pursue unique trendy tastes. Beautiful, fashionable, and fun are their choices. The two models compared today are both famous for their "temporary and fun".
As the first fuel SUV equipped with HarmonyOS system, BAIC Rubik's Cube is destined to be at the forefront of trendy and cool.So where is the fun of HarmonyOS car machine?
Enter the BAIC Rubik's Cube car, you will release that its interior and appearance are very high, and the bright lines are just right, so the entire interior looks very active, and there is no need to say more about the interior of the Auchan Z6, which is still the feeling of a very strong fighting atmosphere, with exaggerated lines and clear edges, and several screens are all diamond-cut styles. In comparison, BAIC Rubik's Cube can create a unique trend.
In addition, if you have really experienced BAIC Rubik's Cube, you will find the fun of BAIC Rubik's Cube. In the past, the main pain point of users' travel was boredom. They either slept all the way, chatted a few awkwardly, or browsed their phones, and the Rubik's Cube could perfectly solve these boring pain points. The HarmonyOS system equipped with the Rubik's Cube is the only car machine with 100 applications in the same level, such as Weibo, Douyin , NetEase Cloud Music, Youku Video Douyu , B Station, WPS office software, etc., covering the needs of all scenario applications such as music, audio, video, children, tools, weather, maps, etc. Want to watch movies? no problem! Want to karaoke? no problem! Want to play games? No problem either! It can be said that BAIC Rubik's Cube has made car computers a veritable trendy and cool entertainment venue, and even the distance in the future, it will be more happy!
, and BAIC Rubik's Cube takes care of the co-pilot's experience very much, so there are several function keys in the co-pilot's position. In this way, passengers can use these buttons to realize Bluetooth connection, one-click photography and other functions, which is very thoughtful. The most important thing about
is that the BAIC Rubik's Cube car has a 10.25-inch full LCD instrument + 14.6-inch central control screen, and the three-screen interconnection consisting of the same 60-inch AR-HUD of the Mercedes-Benz S-Class , which has a very shocking visual effect. At the same time, the Rubik's Cube smart car machine can not only realize the screen projection function, but this function is very useful when camping and leisure. You only need to place a flat seat and lie down to enjoy this private theater experience. This enjoyment is unique among the same level.
Compared with the HarmonyOS cockpit system of BAIC Rubik's Cube, the Auchan Z6 is equipped with the OnStyle5.0 smart happy cockpit. In addition to supporting basic functions such as Internet of Vehicles, OTA, satellite navigation, road conditions display, car Bluetooth phone, voice recognition control, gesture control, remote start, etc., users can also install their favorite third-party apps through the built-in application store of the car system, which has good functional expansion and practicality. However, the screen size of the 12.3-inch car is slightly smaller than that of the BAIC Rubik's Cube, and the effect looks less impactful than that of the Rubik's Cube.
After comparing the car systems equipped with the two models, you will find that the HarmonyOS cockpit system equipped with BAIC Rubik's Cube has strong functionality and entertainment compared to the OnStyle5.0 system of Auchan Z6, and has a richer application scenarios, covering many scenarios such as workplace, entertainment, and social networking. It is obviously more in line with the "titious" entertainment attitude of trendy young people, and undoubtedly once again enhances their competitiveness.
In terms of configuration, who knows better the travel needs of Generation Z?
As trendy people, their configuration is not a little high every time they go out, whether it is the coin wallet of LV, Supreme power bank, or PHANTACi jacket... as long as it is a trendy product, it must be fully matched. For them, the same is true for their cars. BAIC Rubik's Cube, which is named "full of Demon King", is not just a testament. In addition to the points mentioned above, BAIC Rubik's Cube is also the first SUV in the same class that is equipped with the same electronic exterior rearview mirror as Audi e-tron. Compared with the traditional exterior rearview mirror of the Auchan Z6, the design is very sci-fi and is enough to make the younger generation excited. In addition, it also has functions such as anti-strong light, anti-high beam, and anti-glare. In extreme weather, it can also automatically enhance the clarity of the picture. Temporary expansion of vision can be achieved during high speed, cornering and reversing, which is very friendly for novice drivers.
In addition, BAIC Rubik's Cube has many practical configurations that Changan Oushang Z6 does not have.Including the same tracking reversing technology as BMW X5, 540-degree 4D transparent chassis, induction electric tailgate, steering wheel heating, and some driving assistance technologies, etc., some "black technology" on , the intermediate car. Especially for the first two items, it is definitely very practical. There is really no need to worry about parking and being unable to get out of Happy Hutong in the future. Moreover, from the perspective of the same price comparison, BAIC Rubik's Cube is also better than Auchan Z6.
The most exciting thing is some of the small cares of BAIC Rubik's Cube. Compared with other models of the same level, BAIC Rubik's Cube has been extremely attentive in the selection of interior materials. It refers to the strict interior standards of Volvo . The interior of the vehicle uses maternal and infant grade materials, an antibacterial steering wheel, and has environmentally friendly configurations such as pollen filtering, PM2.5 air purification, and CN95 filter element. It is not only comfortable but also safer, and is especially friendly for babies and the elderly. This can be said to understand users and is obviously better than Auchan Z6.
It can be seen that although Changan Oushang Z6 is very good in terms of appearance, car machine and practical configuration, as a "full-fitting Demon King", the BAIC Rubik's Cube, which is a "full-fitting Demon King", obviously performs better in terms of appearance, entertainment and intelligence, and its power performance can also be said to be the strength of a sports-level model. Therefore, for contemporary "trendy people", BAIC Rubik's Cube may be a model that makes everyone more excited.
Regarding the great discount, who is the real pampering you have no negotiation?
Now, Beijing Automobile Cube has officially launched, with a total of six configuration versions, priced at 99,900 yuan to 153,900 yuan. At this stage, you can also enjoy four happy gifts when buying a car: 120,000 yuan in 2 years/50,000 yuan in 5 years/50,000 yuan in 5 years/50,000 yuan in 5 years, the "Pampering and Renewal Gift" for the replacement subsidy of at a maximum of 6,000 yuan in , the "Pampering and Renewal Gift" for the first family owner's entire vehicle lifelong warranty, and the "Pampering and FUN Infinite Gift" for the free traffic. Are you moved? Quickly go to the local 4S store to experience it yourself or make an appointment for a test drive through the Beijing Auto APP!
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