On September 30, Changan Mazda updated a personnel change information: Changan Mazda Automobile Co., Ltd. Executive Vice President Mr. Wang Hui no longer serves as executive vice president due to work changes, and Mr. Deng Zhitao took over Wang Hui as executive vice president of Changan Mazda Automobile Co., Ltd.
Deng Zhitao is the former deputy general manager of Changan Oushang Automobile and general manager of sales company. As a "veteran" of Changan Automobile for more than 20 years, he has rich experience in sales and market positions. Especially after Changan 's "third innovation and entrepreneurship", after more than three years of development, Changan Oushang successfully realized the transformation from commercial vehicles to passenger cars, and has gained a foothold in multiple systems such as product , technology, and marketing. Deng Zhitao, the trader behind it, made an indelible contribution. At the product level of
, it has created Aushang x7, x7plus, Aushang x5, x5plus and Aushang z6, which just dropped the 30,000 vehicles today. It can be said that "every car is a boutique." In addition, it is also combined with a variety of cross-border business formats to create Auchan major events, such as the successful launch of the first private rocket "Changan Auchan". In 2021, sales volume successfully exceeded 220,000 vehicles, becoming one of the fastest-growing young car brands in China, and also allowing the industry to see the real "Aushang speed".
At the same time, Deng Zhitao also led Changan Auchan to build a "four-end integrated" digital communication model, completing the digital upgrade of its 500 stores. In the field of marketing, Deng Zhitao actively explores the user co-creation model and continues to deepen the brand concept of "customer-led". The number of registrations on the Auchan Style user circle platform exceeded 4 million.
, and according to the integration and merger of North and South , Mazda , it has been a year since then. New Changan Mazda has taken a big step forward in the fields of network channels, product genealogy, etc. For example, some service standards of the first two horses are different, and users cannot better experience the manufacturer's service level. Now Mazda's service standards are adjusted according to the top grid, with low-line standards and high-level services, so that "increasing volume without increasing prices".
According to the latest sales data of Changan Automobile, in August this year, the sales performance of the new Changan Mazda in the first eight months increased by 1.56% year-on-year, with sales reaching 77,000 vehicles. Judging from the current development trend of Changan Mazda, in the first eight months of this year, under the influence of the general environment, it still achieved a slight year-on-year increase.
Now, Deng Zhitao has served as the executive vice president of Changan Mazda. I believe that this "veteran" in the car circle with rich experience will definitely lead the new Changan Mazda to a new level.
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