Speaking of BYD , it is now in the automotive market, with sales exceeding 170,000 vehicles in August. This data not only surpasses BYD's highest record in history, but also successfully won the throne of domestic auto manufacturers' sales champion.
interprets BYD's sales secrets, which are undoubtedly inseparable from the various disruptive technologies it releases. blade battery , DM-i super hybrid, and e-platform 3.0 and other technologies have allowed BYD to usher in the explosion of technology, products and markets. However, in my opinion, behind BYD's huge sales explosion, in addition to the support of core technologies, it is also inseparable from the "high-end" terminal service. This experience is even more profound after the author visited the Chongqing Diyu flagship store of BYD Dynasty Network located on Lianggang Avenue, Yubei District.
I have to admit that the moment I entered the store, the author felt a lit up. The 750-square-meter sales showroom is indeed very spacious and wide, not to mention that the height of the entire store is more than 9 meters. In addition, there are no complicated advertising slogans and various dynasties models that are neatly spread out, giving people the feeling that they are clean and grand.
And in BYD flagship store, the author also found a background board with huge leaves veins. The inspiration for this design is leaves, symbolizing green, environmentally friendly and natural, which coincides with BYD's philosophy. At the same time, the Dragon face design concept of BYD Auto is also integrated into the store design. You can see that all kinds of popular dynasty models are on site, including BYD Qin PLUS DM-i, BYD Yuan PLUS, BYD Han EV, etc., which are very eye-catching.
In addition to the deep impression on the exhibition hall, thoughtful service is also the key. For example, in order to allow consumers to experience the performance experience of the vehicle to a greater extent, Chongqing Diyu flagship store provides basically all versions of the main sales models. Moreover, the design of the test drive route not only includes flat road surfaces, but also bumpy road surfaces, which can allow consumers to have a deeper understanding of the product status. Of course, if there is no active invitation to test drives by customers during the reception period, the customer can also receive the corresponding amount of compensation. It is no wonder that BYD's service has indeed improved qualitatively.
This time I visited the store and happened to meet BYD holding a delivery ceremony for a group of Tang EV owners. As a flagship SUV under BYD, although the average delivery price of the Tang EV car reaches about 300,000 yuan, it has not affected consumers' preference for it at all, and there are many young people among them. For example, among the car owners delivered this time, not only are they not old, but also the car owners have changed from the joint venture car to the domestic car, because they think BYD is doing very well.
For example, Mr. Lin, the prospective car owner, said that the reason why he bought the BYD Tang EV was because he wanted it to meet his needs for space and control. Moreover, its cost of use was very low compared to that of fuel vehicles, and he also gave away charging piles for free, which was indeed very convenient for daily use. Other car owners are quite satisfied with Tang EV's product strength, and they also praised BYD's sales service. "BYD's service impressed me deeply and the explanation was very thoughtful and meticulous. If a friend has the need to buy a car, I would recommend it to use BYD."
was written at the end
If you want to not lose weight in the fiercely competitive automobile market, you must be inseparable from the logical combination of "product strength + service power". Judging from this store exploration, BYD is naturally well aware of this. The attentiveness in terminal services can not only further consolidate the good reputation cultivated by BYD's popular sales, but also be crucial to improving the image of BYD's entire brand.
More importantly, in the future, BYD will launch a number of products on the market, including the promotion of high-end new brands. As the well-deserved "light of domestic products", I believe that in the future, BYD can represent domestic brands to further strengthen the new energy vehicle market, and even successfully "go overseas".
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