"Difficult" seems to have become the main theme of this year. Many people are complaining that the economic situation this year is not good and all walks of life have been affected. However, from a certain perspective, it seems that only a few people have been affected by the eco

"difficulty" seems to have become the main theme of this year. Many people are complaining that the economic situation this year is not good and all walks of life have been affected. However, from a certain perspective, it seems that only a few people have been affected by the economic situation? Don't worry about denying it, let's take a look at a set of sales data.

Take the high-end SUV sales rankings in August as an example. The so-called high-end SUV refers to an SUV model with a starting price of more than 300,000 yuan. In this list, there are as many as 4 models with monthly sales of over 10,000 vehicles. This seems to confirm the joke we often see: "I always thought that the economy is not good, but when I saw everyone buying luxury cars, I realized that it turned out that my economy was not good." Of course, there are more than these things that are surprising, let's take a look at them one by one.

first is Tesla Model Y, which dominates the entire list with sales of 31,112 vehicles per month. A new energy SUV with an average price of around 300,000 yuan can sell more than 30,000 units per month, which shows how charming the Tesla is in the hearts of domestic consumers. However, part of the surge in sales in August is due to the release of production capacity. Previously, there were too many orders backlog due to capacity issues, and the pick-up cycle of Model Y was not shortened recently. If such production capacity continues to be maintained in the future, its sales should gradually stabilize.

ranked second with Mercedes-Benz GLC, one of the traditional powerful men, with a monthly sales of 14,557 units in August; followed by Audi Q5L, with a monthly sales of 13,792 units in August; finally, it was BMW X3, with a monthly sales of 10,032 units in August. From the sales of the BBA Three Musketeers, it is not difficult to see that the GLC brand appeal on the eve of the replacement is still unstoppable. Even Audi Q5L, which has increased its discount again, can only accept the disadvantage. As for , BMW X3, due to tightening production capacity, it had to be at the bottom in August.

But in this list, there is a product worth our attention, that is, the domestically produced BMW X5. According to data, the sales of BMW X5 after domestic production in August were 8,139 units in a single month. Although the sales volume is less than 10,000 yuan, if you compare its "little brother" X3, you will find that there are still so many rich people. A luxury brand mid-to-large SUV with a bare car of more than 600,000 yuan can actually sell more than 8,000 units per month. It is quite exaggerating to think about it. However, this also stems from BMW's timely stopping. If the price increase is not stopped in time, it is probably a matter of time before consumers abandon it.

Similarly, there is another highlight model, which has also undergone major changes, that is, ideal ONE. Data shows that the monthly sales of Ideal ONE in August were only 4,571 units. Friends who are familiar with Ideal ONE know that although this car was the only model under Ideal brand before, its "combat power" is quite strong, and the monthly sales of over 10,000 yuan is just its daily operation. Why did the ideal ONE performance in August plummet? In fact, only Ideal Auto knows the best.

In order to make way for Ideal L9's production capacity, Ideal ONE retreated from the "front line". The most critical reason is that as the main product, Ideal ONE, is about to "remove the armor and return to the field", and the successor Ideal L8 is already on the verge of being on the string and will be unveiled in November. However, all these ideals did not choose to inform consumers. What do you think of the more than 4,000 ideal ONE owners who picked up their cars in August?

Conclusion: After reading these, I have to sigh that it is not because the overall environment is not good, but because our economy is not good. There are still a lot of people who can pay for the car model that costs 600,000 or 700,000 yuan. Now, September is nearly half past. It is estimated that under the stimulus of the Golden September and October policies, the luxury car market will reach a new height again.