In recent years, people who need to buy cars will learn about new energy vehicles, which is indeed a hot spot for future development for this industry. However, with the rise of new energy vehicles, my country has the first Chinese auto company to fall, with debts reaching 7 bill

In recent years, people who have the need to buy cars will understand new energy vehicles, which is indeed a hot spot for future development for this industry. As environmental protection problems become increasingly serious, traditional fuel vehicles are indeed likely to be replaced, and driving new energy vehicles can indeed make certain contributions to environmental protection. After all, such cars driven by electricity do not have pollution from exhaust emissions. The electricity resources used are also clean energy. However, with the rise of new energy vehicles, my country has the first Chinese auto company to fall, with debts reaching 7 billion yuan and declared bankruptcy.

For my country's automobile industry, with the development of new energy vehicles, my country has achieved overtaking on the curve. In the field of traditional fuel vehicles, my country and other traditional industrialized countries cannot compete. Even though my country has continuously increased its investment and development efforts in recent years, it has not been able to compare with the products produced by these countries.

Of course, the rise of new energy vehicles has also had a certain impact on the development of my country's traditional automobile industry. In the past, the development of traditional automobiles in my country could not be compared with cars in other countries. After all, many ordinary people believe that the quality of products produced abroad is better. In fact, the automobiles produced by these old industrial countries have a relatively long history of development. It occupies a leading technological advantage, so the developed products do have relatively good quality.

In the automotive industry, foreign car brands are priced at a higher price, while the price of joint venture car is relatively lower. If it is a pure domestic car now, the price will generally be relatively low. . In the past, many consumers would directly consider foreign brands or joint venture brands when buying a car. After all, the cost-effectiveness of these vehicles is relatively higher. The quality of domestic cars and the quality of these vehicles at that time was far inferior to those of these vehicles. Although the domestically produced cars are cheaper, many consumers cannot accept the quality without improving. As time goes by, the investment costs of related companies in this area continue to increase, and the achievements made by them are also increasing. So to the present, the cost-effectiveness of domestic cars in my country has also improved a lot.

Compared with those joint venture platforms in the past, these joint venture brands are more popular with consumers, and these joint venture brands are well aware of the psychology of consumers during the marketing process. For example, Dongfeng Yulong invited Jay Chou to endorse , which quickly made the brand popular in in the consumer market.

As a joint venture brand between Taiwan Yulon Group and my country's Dongfeng Group , the Nazhijie series launched by it has been sought after by many consumers as soon as it was launched. The main reason is that I have a crush on the interior space of this model. After all, the seven-seater SUV can accommodate many family members. With the support of consumers, this model was quickly sold for more than 7,000 units, which is undoubtedly a very good development trend for Dongfeng Yulon. Indeed, 30,000 units were sold in the second year after its launch. Since then, its sales have continued to increase. However, after 2017, the number of consumers who bought Dongfeng Nazhijie has decreased continuously, and its annual sales have gradually declined from 40,000 units to less than 10,000 units, and eventually faded out of the market.

In addition to the wax festival, Dongfeng Yulon has also launched various models, but none of them have reached the peak of Nazhijie's development. The main reason for this phenomenon is that the brand has no technological innovation. The competitiveness of other automobile brands is constantly improving. With the continuous emergence of various new products, consumers' choices are becoming more and more diverse. This product and other products produced by this brand are also competitive. It fell.

After consumers purchased Nazhijie's car, they also had engine failure. In addition, many consumers are reluctant to choose to buy this model because the fuel consumption is too high. After all, the oil price is very high now, and the more oil consumed, it means you have to pay higher travel costs.

And now Dongfeng Yulong's reputation has been ruined. Although they have also invested in the field of new energy vehicles, they have not achieved any results, which has also put the company in debt of more than 7 billion yuan. For Dongfeng Yulon, it is very difficult to repay the debt, so the company can only file for bankruptcy and reorganization in the end.