When talking about the Nazhijie car brand from Taiwan’s Baodao, they will immediately think of labels such as “CNPC Partners” and “make used car dealers frightened”. Perhaps it is because of this kind of reputation that is not good. The label and its own strength are not tough enough, and the models under the Nazhijie brand have been struggling in China and eventually ended up with withdrawing from China.
However, Nazhijie withdrew from the world's largest automobile market, but it still did not forget to do research and development and innovate. Just a few days ago, Nazhijie officially released an SUV named n⁷. Interestingly, this car is the "real" first pure electric model launched by Nazhijie to meet the electrification era, and it no longer smells of gasoline.
At the same time, in terms of marketing methods, Nazhijien⁷ also keeps up with the era of electrification and will adopt the online direct sales model. At present, it has also opened reservations simultaneously in Taiwan, China, with the pre-sale price of about NT$1 (NT$230,000). What are the highlights of
N⁷?
combined with current information, it can be seen that the overall shape of Nazhijien⁷ is quite sci-fi. The front face adopts the consistent closed design of the electric vehicle, and the headlight group on both sides is slender and sharp. The inside of the lamp group is composed of a through-type light strip + 3 independent lights. Beads.
also uses a through-type LED light source at the rear. The front and rear echoes the through-light strip styles and fashionable elements such as suspended roof, petal low-resistance wheels, and hidden door handles. I believe the return rate will not be too low.
N⁷The body length is 4640mm and the wheelbase is 2860mm. From such body size data, it can be determined that it is positioned as a medium-sized or medium-sized SUV. At the same time, the C-pillar and D-pillar lines adopt a more conventional and straight design, and it can be guessed that it will have sufficient internal riding space and larger luggage compartment loading capacity. In terms of interior, there are many hardware that has great technological vision, such as suspended central control screen and full LCD instrument panel. Of course, according to the model that is equivalent to RMB 200,000, the material level will not be bad, and the blue and white color scheme can also indirectly show a certain sense of high-endness.
As for the seat layout, NZJN will be available in two versions, which can be used as IKEA and business.
N⁷ will be equipped with front and rear dual motors, with a maximum output power of 300kW, a peak torque of 700N·m, and supports four-wheel drive system . The overall range is 700km. It is worth mentioning that the powerful motor output combined with the 0.27 vehicle resistance coefficient design, the zero-hundred acceleration can reach an astonishing 3.8s, and it is definitely a "member" of the million-dollar supercar club.
Still have a chance to return to the Chinese market?
Theoretically, as long as Nazhijie has the intention to return to the Chinese market, it is certain.
However, returning to the Chinese market is quite easy for Nazhijie, but whether there is a necessary meaning of returning is that success is a later story. after all. Judging from the current product strength, NZE has not highlighted much competitive advantage compared to current mainstream competitors of the same level.
says appearance design. Design elements that are not ugly but not too stunning, such as closed through-light groups, suspended roofs, hidden door handles, full LCD instrument panels, suspended central control screens, etc., are really too common.
says the configuration materials. It is true that the models under the Nazhijie brand will not disappoint in this regard, but if they are compared with the competitors of the independent car brand, wouldn’t it be a "small witch"?
says that consumers are most concerned about the power and battery life output. The maximum output of front and rear dual motors is 300kW, the acceleration is 3.8s in 000, and the battery life is 700km. The book data is very strong and surpassing, but who can ensure that the data is described so well? Will it still be the embodiment of " electric tiger " ? To put it bluntly, Nazhijie has not yet accumulated very mature three-electric technology, and it will take a long time to test.
Right, the most important thing is the price.Judging from the price equivalent to RMB 230,000, the medium/medium-sized SUVs in this range, Zero-Road C11, WMW W6, Alpha T, or AION V, Volkswagen ID.4 X, Which model such as Tuke AIRTREK is cheaper and "clips big" than it. At the same time, the product strength is also remarkable.
Of course, some people think that this is just the selling price in Taiwan, China. If you want to reiterate your determination to return to the Chinese market, you will definitely make concessions at the selling price, thus reflecting the advantage of high cost performance, so there is also the possibility of price reduction.
is here to repel this idea. First of all, we must know that even if Nazhijie makes concessions and is sincere, it will be a joint venture brand after all, and will have a lower price range.
In addition, Nazhijie is already a production line without trams in the domestic market. It is not ruled out that it will be imported in the future. If tariffs and transportation costs are added like this, how much can the selling price be reduced? Moreover, the sales and after-sales outlets of Nazhijie brand can basically only start from scratch. Even the online direct sales model requires a lot of funds. Isn’t this part also transferred to consumers?
So, it is unlikely to say that the price of Nazhijien⁷ will drop or it is necessary to find the "cost-performance ratio" attribute on this car.
Combined with the pre-sale price and product strength, it is not very meaningful for this car to return to the domestic market. However, this is all based on the information we have seen. It is not ruled out that their subsequent entry into the domestic market will strengthen their product strength, which can stimulate the purchasing needs and desires of domestic consumers.
let us leave a look and wait for whether it can bring us greater surprises later.
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