Text: Understand the car emperor original Chang Siyue
[ understand car emperor original industry] A few days ago, Jiangling Motors announced that it intends to jointly fund the establishment of a Jiangling Ford joint venture with Ford Motor Company , A registered capital of 200 million yuan , of which Jiangling invested 102 million yuan, holding 51% of the equity, and Ford invested 98 million yuan, holding 49% of the equity.
Jiangling Ford's passenger car road gradually landed
The joint venture company will be registered in the Shanghai Information Building, 211 Century Avenue, China (Shanghai) Pilot Free Trade Zone. The business scope includes: engineering and technical research and experimental development, automobiles, new energy vehicles, auto parts, new energy vehicle electrical accessories, special plug-in hybrid engines, distributed AC charging piles, centralized fast charging stations, Sales of new energy vehicle battery swap facilities, new energy vehicle production and testing equipment, and other related supporting businesses (finally subject to the business scope approved by the approval and registration authority).
Jiangling Motors said that the joint venture company will mainly provide distribution services for the Ford brand vehicles produced by Jiangling Motors, , and it can also operate through distributors or direct sales to end customers. The purpose of this joint investment is to enhance the brand image of Ford brand vehicles produced by Jiangling Motors.
Jiangling Ford Territory Production Line
According to the industry's general analysis, this cooperation is a new initiative in passenger vehicle business while further strengthening the development of Jiangling and Ford's commercial vehicles.
In fact, in April this year, with the launch of Ford Lingyu, Jiangling Ford also hopes to have an independent voice at the channel level. It is understood that Jiangling Ford will build 180 in 52 cities across the country by the end of 2021. Family Space Home Space·Ford Experience Store ,These stores will use Ford's latest showroom design and customer experience innovation.
Jiangling Motors has many plans at the channel level
According to the plan, Family Space · Ford Experience Store includes all the products of Jiangling Ford, including Lingyu, Lingjie, Shaker, and . Eurovision.
In 2018, Ford established Changan Ford national sales and service agency NDSD, hoping to integrate all passenger vehicles under the Ford brand into this channel, including imported Ford, Changan Ford, Jiangling Ford All models of passenger cars. However, such an operation did not actually benefit JMC Ford, but instead allowed Changan Ford and JMC Ford dealers to compete with each other.
Now Jiangling Ford clearly hopes to have an independent portal at the sales level. In mid-2020, through tripartite negotiations, Jiangling Ford officially has the right to build independent sales channels. Therefore, with the help of a product like Lingyu, Jiangling Ford officially flies solo.
Jiangling Ford Lingyu
From the perspective of the overall business structure, Jiangling Ford's solo flight is also supported, On the evening of April 28, Ford China's business layout was further adjusted, including passenger cars, commercial vehicles, The Lincoln brand is clearly divided into three sections. Among them, Wang Wentao, the former president of Jiangling Motors Co., Ltd. and chairman of the executive committee, served as the first general manager of the commercial vehicle division.
Subsequently, Xiang Dongping, a senior marketing manager in the automotive industry, has joined Ford China as the general manager of Jiangling Ford Passenger Vehicle Marketing Company.Responsible for branding, marketing, sales and service.
As for what further actions will be taken by Jiangling Ford in the future, Know Che Di will continue to pay attention to it.
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