text: Understand the car Emperor original Chen Xuming
[ understand the car Emperor original product] Recently, Wuling released the Hongguang MINIEV macaron autumn color version, which is divided into raw coconut white and Merlot blue body The price of the color matching is the same as that of the Macaron models on sale. The fashionable model (with a range of 120 kilometers) is priced at 37,600 yuan, and the Zhenxiang model (with a range of 170 kilometers) is priced at 43,600 yuan. The new car has now accepted pre-orders and will be officially launched and delivered in October this year.
Hongguang MINIEV Macaron Raw Coconut White
Hongguang MINIEV Macaron Merlot Blue
In terms of appearance, the appearance of the previous Maca Hongguang MIN The design of the Kalong models is consistent. Together with the previous three colors of lemon yellow, avocado green and white peach powder, there are currently 5 macaron colors for users to choose from.
Hongguang MINIEV Macaron White Peach Powder
Hongguang MINIEV Macaron White Peach Powder
Hongguang MINIEV Macaron White Peach Powder
_p The left side of the vehicle body bears the Macaron wordmark; the headlights adopt the back and forth design to be unified, and the daytime running lights use LED light sources; the new car will also adopt new styles of rims, which are unique in design and full of personality.
Hongguang MINIEV Macaron White Peach Powder
Hongguang MINIEV Macaron White Peach Powder
Inside the vehicle, the new car maintains the overall layout of the models on sale, but adopts a color matching that echoes the body Embellishment. According to another report, in order to meet the aesthetic demands of the new generation of youth,The Hongguang MINIEV Macaron center console also uses a simple and elegant white background, with the interior trim frame of the same color to enhance the visual comfort. The central control knob uses a chrome-plated metal frame with a technological diamond pattern.
The new car will still adopt a 4-seater layout, and the rear row will be equipped with 5/5 points of independent reclining seats. In terms of configuration, it will be equipped with reversing imaging and rear reversing radar, heating and cooling air-conditioning, and main driving vanity mirrors.
In terms of smart entertainment functions, it also supports Bluetooth connection and supports the optional "intelligent voice radio", which can realize functions such as wake-up-free voice interaction and voice navigation.
In terms of power, referring to the previous information, Hongguang MINIEV adopts a rear-mounted rear-drive drive, with a motor maximum power of 20 kW, a peak torque of 85 N·m, and a maximum speed of 105 km/ Hour. In terms of endurance, the new car offers two options of 9.2 kWh and 13.82 kWh battery capacity, corresponding to the NEDC range of 120 kilometers and 170 kilometers, respectively.
's listing environment analysis:
At present, Wuling Hongguang MINI EV provides models with a range of 120 kilometers and 170 kilometers. The affordable price makes this product quite popular and becomes the "leader" in this price segment. Cihongguang MINIEV Macaron is more inclined to the demands of female car owners, and the color matching of the body is further enriched, which enhances the sense of refinement and helps to gain more users' recognition.
Changan Benben E-star National Edition
Si Hao E10X
This car has achieved excellent sales since its launch, and more and more car companies have begun to pay attention to this market segment. Judging from the price range of Hongguang MINIEV's overall car series of 2.88-4.36 million,The Benben E-Star national version launched by Changan New Energy has a price range of RMB 29,800 to 39,800, making it a relatively direct competitor. In addition, Si Hao E10X models with a range of 150 kilometers are priced from 3.99 to 41,900 yuan, which will inevitably be compared with consumers. In the intimate design of details, Hongguang MINIEV has certain advantages over competing products, but the body size is smaller than competing products.
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