Text: Li Dezhe understands the original car emperor
[Understands the car emperor original industry] A few days ago, Great Wall Motor Chairman Wei Jianjun said at the event that Great Wall Motor’s electric vehicle brand Oula is expected to surpass the special sales in 2023. Sla.
Judging from the sales data released by the Federation, the cumulative sales of the Euler R1 in the first two months of this year reached 10,651, a year-on-year increase of 588.5%.
When the Euler brand was established in 2018, Great Wall had stated that it would launch four products in the next three years and would focus on the pure electric vehicle market under 100,000 yuan. At present, Euler owns four products of Euler Black Cat, White Cat, Good Cat and iQ. In addition, according to the Financial Associated Press, the Euler brand will also deploy A-class, A0-class SUVs and sedan products in its mid- to long-term plan, and it is possible to introduce beam car products in the future.
Great Wall hopes that the Euler brand will achieve its sales target of 350,000 vehicles in 2025. At the same time, it is understood that Euler also plans to increase the product price to 200,000 yuan, forming a price range of 60,000 to 200,000 yuan.
Wei Jianjun also said that investing in the clean energy industry chain where new energy vehicles are located will be an important channel for Great Wall Motors to become a technology company.
In addition, according to the annual report data released by Great Wall Motors recently, the company's annual total operating income reached 103.308 billion yuan, a year-on-year increase of 7.38%, and sales exceeded 1 million for five consecutive years. Currently, Great Wall pickup truck has 51% of the market share of China's specific automotive categories, Haval ranks first in the market, and Euler ranks third in market share.
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