As we all know, when general auto companies release sales results at the end of the month or at the beginning of the month, they will put the sales volume of this month or last month and the same month-on-month growth rate on the sales poster. However, at the end of last month, there is a large old factory. The sales posters released are a bit intriguing. The data on the posters is very good. It achieved a year-on-year growth of 90.2% and a month-on-month growth of 9.9%. It was accompanied by a relatively eye-catching upward arrow. In addition, at the end of the year, large Chinese red Combining the dazzling data, a bright and sunny scene is slowly presented to everyone.
Why is it intriguing? Because I carefully searched every area of the poster, but did not find specific sales data, it is a bit intriguing whether such a poster is not. In fact, just thinking about it, the reason why the specific sales volume was not announced is most likely because the sales data is not very good-looking, or the standard is very poor.
In January last year, Shenlong sold a total of 3,694 vehicles, including Peugeot and Citroen. Based on a year-on-year increase of 90.2%, Shenlong only sold 7026 vehicles last month. Just this data , I’m really not embarrassed to show it off. According to previous practices, car companies with ugly data will twist Nini when they announce monthly sales. If you can delay it, Shenlong is a warrior. One.
Who would have thought that the Shenlong automobile, which was so powerful at the time, would have fallen into the land now. You must know that five years ago, that is, in 2015, the sales of Shenlong in China exceeded 700,000. This poor sales data.
Actually, since 2016, Shenlong’s sales have been on a long downhill road. The key question is how long this downhill road is, and no one knows how long this downhill road is. Especially in the past two years, Shenlong has seen a drop of more than 50%. In 2020, only about 50,000 new car sales tasks have been completed. Moreover, in such an era of major automotive changes, one step behind is very important. Maybe I'm behind every step, like I'm so much behind now. To be honest, I really don't know how to catch up. The example of Dongfeng Renault is right in front of us. It is hard to say what the future of Shenlong will be.
Of course,Unlike Renault, Peugeot’s European parent company and domestic joint venture parent company Dongfeng Group have expressed their determination not to withdraw from the Chinese market. In response to the decline of the domestic market, Shenlong launched a revitalization plan called "Yuan". Regrettably, judging from the news in 2020, the current "Yuan" plan still has not stopped the decline of Shenlong Company. The decline of up to 55% is basically the same as in 2019. The "Yuan" plan has already been to a certain extent. Bankrupt.
A series of problems such as weakening of brand power, inaccurate model positioning, weak dealer system, etc., are important reasons for the current decline of Shenlong. Moreover, many potential consumers who buy cars now have difficulty finding Peugeot or Citroen 4S stores near their homes, and may not even know that there is a logo or Citroen brand. This is the most terrifying place.
Although in October last year, Shenlong Company released the Yuan+ plan to further solve the problem, but it is not yet known how useful it is in essence. The hind legs of the previous years want to be just a few It is not realistic to make up for it in a month or a year or two.
According to the production method of the sales poster of Shenlong Company in January, then the sales poster data for February must be heavenly. In February last year, there were only a few hundred Shenlong vehicles. If you calculate this, it is not a dream to increase by 1000% year-on-year in February, but does such data have any meaning for solving the current situation of Shenlong? Don't even dare to face up to the data, do you really have the courage to break the boat? As a third party, I believe that the majority of consumers also hope that the French cars can survive, and give everyone an extra choice when buying vehicles.
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