The ups and downs in the sales performance of various car companies in the MPV market from 2019 to 2020 prove one thing: in a market with strong inheritance and word-of-mouth effects, it is far more important to grasp the basic market than to develop new groups.
Those MPVs with a value of less than 100,000 yuan that are used as family vehicles are all marginalized by the market; a batch of local brand models that were launched in the 100,000-200,000 MPV market last year, trying to open the market style, finally It has been proved that only the most basic space is the right way; in the MPV market with more than 200,000 yuan, whether it is the competition of Volkswagen Weiran against Buick GL8 or the competition of Roewe iMAX8 against Trumpchi M8, it is impossible to do it overnight, but We must take the lead in jointly expanding the market, plan and then move. The
MPV market is a market that requires patience to be cultivated, and the cultivation cycle often needs to be calculated in years. Therefore, some of the models that have been discussing new technologies are slow to reflect and product designs are not bold enough, but sales fluctuations are minimal. After recognizing this fact, the next new MPV products will follow a basic concept: return. What is returning is the essential needs of potential users in the MPV market, what is returning is the upgrade demands of base users within their own brands, and what is returning is the requirements for product usage in the MPV market at different prices.
The author’s point of view is derived from the position of the car home.
