doesn’t know if Chery’s decision to transfer 25% of Qoros’ shares made it regrettable. Although Qoros is not selling very well now, Qoros sold 2,728 units in October compared to its own Star Way. There are only 2161 Xingtu vehicles, which may make Chery's face a little red. But to tell the truth, such a small amount of sales in one month is a bit half-hearted for both of them. The taste of the chickens and chickens are both high-end domestic brands. Lynk & Co and WEY are relatively successful, but Chery is always worse. One point, then what is the difference in Chery's high-end road?
In fact, Chery’s exploration of high-end roads is the same as its Chery brand itself. The problem of ambiguity in positioning is very serious. This year, the Tiggo series was successfully built by mistakes and accidents. Tiggo 8PLUS was released after turning around. Although the truth is correct, but It also brought a fatal blow to the development of the Xingtu brand. At present, Xingtu has Xingtu TXL, Xingtu LX, Xingtu TX, so I won't talk about the naming method of this permutation and combination. At present, Xingtu only operates the TXL model.
Regarding the creation of luxurious and high-end atmosphere, it is a deep knowledge. It does not mean that a few letters can be used as a car logo to give a sense of luxury. Although Lynk & Co is also, at least the letters are re-arranged after design. This series of EXEEDs is really not very deliberate. Although the appearance has made Chery's high level, it still can't release the high-level sense. Similarly, in the interior, it can be seen that Chery's strength is unusual, and the materials that can be pushed are all piled up, but the problem is the same as the appearance, only the luxurious surface is in place, but the temperament is not shaped.
Although Jaguar and Chery are jointly produced, I also believe that there is no lack of the designers of Jaguar Land Rover behind Chery's high-end, but some Chinese taboo this, a little bit of Jaguar-style air-conditioning control area, Chery will definitely be plagiarized if it dares to use it. Therefore, when Chery creates high-end pits, almost all of them should be stepped on. When it comes to designing interiors, WEY and Lynk & Co are more honest. Although they didn’t look good at the beginning, the styles of several generations of cars have improved significantly. This round can only say that Chery is too anxious.
The biggest challenge that Xingtu faces is also a new product from Chery. The high-profile Tiggo 8PLUS released this year, with its excellent appearance, the same specifications, and a more affordable price, gave Xingtu TXL a fatal blow. Many car owners regretted seeing Tiggo 8PLUS.
both use Chery Housekeeping 1.6T engine in power, with a maximum horsepower of 197Ps and a maximum torque of 290N·m, matched with a 7-speed dual-clutch gearbox. The chassis structure of the two cars adopts a front-drive, front-suspension MacPherson and rear-suspension multi-link layout. The actual driving texture, filter effect, support and other aspects also have similar performance. The starting price of Xingtu is 139,900 cents, and the Tiggo 8PLUS 1.6T version starts at 124,900 and it has dropped by 8,000. In the face of the undeveloped luxury of Xingtu, perhaps Tiggo 8PLUS is the most sensible and practical for users. s Choice.
Finally, the soul asks, is the star route really bad? In fact, it is not bad. Chery has launched the most excellent configuration on XTL TXL, but it does not forget to give its own son Tiggo series the best resources. Both ends must be high-end. There will be conflicts due to prices. When facing the market You will also find the ruthlessness of consumers.
This article comes from the author of Autohome and does not represent the viewpoint of Autohome.
